Top Cowgirl Hat Brands: Style Meets Western Flair

Cowgirl hats are a staple accessory for anyone looking to embrace Western fashion while maintaining both style and functionality. With a variety of brands offering unique designs and high-quality craftsmanship, choosing the perfect cowgirl hat can elevate any outfit or occasion. Whether you are looking for traditional felt hats or fashionable straw options, there are brands that cater to every taste and budget. For a closer look at some of the best brands making waves in the world of cowgirl hats, explore the list below.

Illustration of cowgirl hats

Best brands of cowgirl hats in 2025

Stetson

Stetson is renowned as one of the premier producers of cowgirl hats, boasting a rich history that spans over 150 years. Founded by John B. Stetson, the brand has maintained its reputation for high-quality hats, particularly its iconic cowboy hats made from materials like wool, rabbit, and beaver felt. Stetson hats are still manufactured in the USA, specifically by Hatco, Inc. in Garland, Texas, ensuring the continuation of traditional craftsmanship. The brand's products cater to a wide range of consumers, from ranchers and rodeo participants to fashion-conscious individuals, and are available through various distribution channels, including online retailers and brick-and-mortar stores. With a projected market growth of 4.2% CAGR from 2024-2031 in the cowboy hats market, Stetson remains a significant player in the industry.

Resistol

Resistol is renowned as the largest manufacturer of hats worldwide, offering a wide selection of high-quality cowboy hats for both men and women. With an annual revenue of $83.5 million and a workforce of 334 employees, Resistol has demonstrated significant revenue growth, outpacing the industry average since its founding in 1927. The company is known for its meticulous quality-control processes, with each felt hat undergoing over 200 quality checks. Resistol's hats are made in the USA, specifically at their main facility in Garland, Texas, and feature iconic collections such as the Hooey by Resistol Signature Collection. The brand's strong market share and better-than-industry-average web traffic rankings further solidify its position as a leading producer of cowboy hats.

Charlie 1 Horse

Charlie 1 Horse is a renowned brand specializing in handcrafted straw and felt cowboy and fashion hats, particularly catering to women with a strong western heritage and contemporary fashion sense. Their hats are distinguished by the hand-pressed Charlie 1 Horse fire brand on the crown and are worn by country music stars, film and television performers, and elite female rodeo athletes. The brand offers a variety of styles, including traditional cowboy hats and fashion-forward pieces, all crafted in the Lone Star State. Charlie 1 Horse is part of a growing cowboy hats market, projected to reach USD 445.3 million by 2031, growing at a CAGR of 4.2% from 2024-2031. Their collaboration with Lainey Wilson has also introduced unique and stylish hats with daring details. Explore their felt hat collection for a closer look at their exquisite offerings.

Bailey

Bailey Hats is renowned for producing high-quality cowgirl hats, particularly notable for their cowboy western styles. The Yellowstone x Bailey Cowboy Western 10x Hat, for example, is crafted from a blend of 90% rabbit fur and 10% beaver fur, featuring a 4.5" cattleman crown and a 4 1/4" brim, showcasing exceptional craftsmanship and attention to detail. Made in the USA with globally sourced materials, Bailey Hats have been a leader in the industry for their long and proud heritage, innovation, and fashion-forward styling. The felt used in their hats is super soft, and the quality is often compared to other top brands like Stetson and Resistol. With a history of producing hats since their inception, Bailey continues to offer competitive pricing without compromising on quality.

American Hat Company

American Hat Company is renowned as one of the best producers of cowgirl hats, boasting a rich heritage that spans over 100 years since its founding in 1915 by Sam Silver. The company is celebrated for its innovative products, such as the unique waterproof straw hats introduced by Bubba Silver. Under the leadership of Keith Maddox, known as "The Hat King," the company rebuilt after a devastating $13 million loss in a 2005 grass fire, showcasing its resilience and commitment to quality. Today, Susan Maddox continues this legacy, ensuring each hand-woven hat undergoes rigorous inspection before shipment. American Hat Company remains the premier choice for professional cowboys and hat enthusiasts, proudly producing hats on American soil. Discover more about their remarkable journey and dedication by visiting their official website.

Ariat

Ariat, a renowned brand in the western wear industry, stands out as a top producer of cowgirl hats, known for their durability, comfort, and stylish designs. The brand has experienced a 12% growth in revenue over the past three months, indicating strong market performance. Ariat's products, including hats, are popular among equestrian athletes and enthusiasts, and the brand excels in generating revenue and attracting significant website traffic, with 3,331,926 sessions recorded. The brand's commitment to quality and customer service, as seen in their Ariat Brand Shop, further enhances their reputation in the market. Ariat's presence in the cowboy hats market is bolstered by its strong online and brick-and-mortar retail channels.

Bullhide

Bullhide Hats is renowned for its high-quality cowgirl hats, continuing a tradition that began in 1949 when founder George Cury, a master hatter, started the company. Today, his sons Samir and Jorge carry on this legacy, ensuring each hat is crafted with meticulous attention to detail, style, and fit. Bullhide hats are made from premium materials such as wool and straw, offering a distinctive design and value that sets them apart in the western hat industry. With a wide range of styles, including the popular Kingman Wool Cowboy Hat and the Truly American Straw Cowboy Hat, Bullhide hats are both beautiful and desirable. The brand's commitment to quality has earned it a strong reputation, with many of its hats available at discounted prices, such as the Truly American Straw Cowboy Hat, which can be found at a 33% discount. For more information, visit their official webpage.

Tilley

Tilley is renowned for its high-quality, durable, and functional outdoor hats, though not specifically for cowgirl hats. Their hats like the Airflo Medium Brim Outback are made from 100% Supplex(r) Nylon Mesh and provide UPF 50+ sun protection, a water-repellent finish, and a secret pocket in the crown. These hats are guaranteed for life and insured against loss, showcasing Tilley's dedication to quality and customer satisfaction. With features such as a tuckaway wind-cord and crushable design, Tilley hats are perfect for active outdoor lifestyles. Additionally, they are machine washable and come in various colors, catering to diverse preferences and needs.

Greeley Hat Works

Greeley Hat Works, established in 1909, is renowned for producing high-quality, custom cowgirl hats that blend traditional techniques with modern customization. Under the ownership of Trent Johnson since 1996, the company has doubled its production from 60 to 120 hats per year and now sells over 3,000 hats annually. Known for their use of vintage Parisienne hat-making tools and materials like Pure Beaver felt, Greeley Hat Works ensures each hat is a unique reflection of the wearer's personality. The company has gained recognition for outfitting dignitaries, celebrities, and even President George W. Bush, and is celebrated for its commitment to quality and customer service. Greeley Hat Works continues to uphold western values and traditions in its craftsmanship.

Rodeo King

Rodeo King is a renowned brand for cowgirl hats, boasting a legacy that spans four generations since its inception in 1921. Known for their high-quality craftsmanship, Rodeo King hats are made from premium materials, including felt options up to 100X Beaver, ensuring exceptional durability and style. These hats are crafted in the USA, reflecting the best of American craftsmanship. With a wide selection of sizes, brim options up to 5 inches, and various colors, Rodeo King caters to diverse tastes, making them a favorite among pro rodeo athletes and fashion enthusiasts alike. The brand's commitment to quality and fair pricing has earned it a loyal following.