Top Engagement Ring Brands Crafting Timeless Love Stories

Are you on the hunt for the perfect engagement ring that captures not just your affection but also celebrates the unique bond you share? Selecting the ideal ring is a journey that intertwines style, elegance, and symbolic significance, making it a decision that deserves careful consideration. Today’s market is brimming with brands offering exceptional quality, stunning designs, and ethical sourcing, ensuring that every sparkle speaks volumes about your love story. From timeless classics to modern masterpieces, these brands stand out by providing unmatched craftsmanship and personalized experiences. Curious to discover which brands make the list of the best for engagement rings? Read on to uncover a curated collection of top engagement ring brands designed to elevate your proposal with unparalleled brilliance.

Illustration of engagement rings

Best brands of engagement rings in 2025

Tiffany & Co.

Tiffany & Co. is a renowned leader in the engagement ring market, with a rich history dating back to 1886 when it invented the modern engagement ring. The company generates a significant portion of its American turnover from engagement jewelry, with 21% of its revenue coming from this segment as of 2019. Tiffany & Co. is known for its high-quality diamond pieces, including those made of gold, platinum, and diamonds. The brand is a trendsetter in market directions and designs, influencing the broader engagement ring industry. Despite facing challenges such as weak demand in the Americas and unrest in Hong Kong, Tiffany & Co. remains a prominent player in the luxury jewelry market. For more information about their engagement rings, visit Tiffany & Co.'s official engagement rings page.

Cartier

Cartier is renowned as one of the premier producers of engagement rings, known for its iconic and timeless designs. The brand's pieces, such as the Trinity and Love rings, have seen significant value increases, with the Trinity ring's price rising by 90% over three years, outpacing gold's 36% increase. Cartier's high jewelry sales have set records, including a Tutti Frutti bracelet sold for $1.34 million in 2020, exceeding its high estimate. Richemont, the parent company of Cartier, reported a 46% year-over-year increase in sales in 2022, with a record EUR19.2 billion in revenue. Cartier's luxury and desirability continue to drive its market success. For more information on their exquisite selection, visit Cartier's engagement rings.

Harry Winston

Harry Winston is renowned as one of the premier producers of engagement rings, known for its exquisite and rare diamonds. With a brand awareness of 42% among jewelry owners in the United States, Harry Winston stands out for its timeless designs, such as the Solitaire Round Brilliant Engagement Ring available with center stones starting from 0.50 carats. The brand's commitment to quality is evident in its use of the rarest and most exceptional diamonds, as seen in pieces like the Winston Pink Legacy, an 18.96-carat fancy vivid pink diamond ring purchased for a record-breaking $50 million in 2018. Harry Winston's legacy, established since 1932, continues to set the standard for fine diamond jewelry and luxury watches. The brand's loyalty is also notable, with 60% of its owners showing a likelihood to purchase again.

De Beers

De Beers is a seminal player in the engagement ring market, having historically dominated the industry by creating and controlling demand for diamonds. Before World War II, De Beers faced the challenge of increasing demand and linked spending to success, a strategy that elevated diamonds to become the standard for engagement rings, rising from just 10% in the late 1920s to over 80% today. Despite recent challenges, including a 21% year-over-year decline in rough diamond sales in the fourth sales cycle of 2024, De Beers remains a major force, with its sales totaling $1.63 billion year-to-date, though down from $1.97 billion the previous year. The company continues to influence the market, particularly through its collaboration with Signet Jewelers on marketing campaigns targeting younger generations. De Beers' impact is also reflected in the global engagement ring market, which is expected to grow to $107 billion by 2027. For more information, visit their official website.

Graff

Graff is a renowned luxury jewelry brand, particularly esteemed for its high-quality engagement rings. With a brand awareness of 25% among U.S. jewelry owners, Graff is recognized for its exquisite craftsmanship and precious gemstones. Despite its relatively low usage share of 4% among U.S. jewelry owners, Graff enjoys a high loyalty rate, with 75% of its owners likely to purchase the brand again. Graff is also a key player in the global engagement rings market, which is expected to grow at a CAGR of 6.65% from 2023 to 2031. The brand's commitment to excellence and luxury makes it a preferred choice for those seeking premium engagement rings. For more data insights, you can view Graff's jewelry brand profile in the United States.

Blue Nile

Blue Nile is a leading online retailer of diamond engagement rings, capturing a significant market share with its high-volume, low-cost business model. Founded in 1999, the company has grown to become the largest online jewelry retailer, selling nearly 37,000 diamond engagement rings in 2010, with an average ticket price of $6,100. Roughly 74% of Blue Nile's sales come from engagement ring sales, far exceeding the industry average. The company's strong online presence and efficient inventory turnover, at 17 times annually, have contributed to its success. Blue Nile's market share in the diamond engagement ring segment is around 2% in unit terms and 4% in dollar volume.

James Allen

James Allen is a leading online retailer in the luxury jewelry industry, particularly renowned for its high-quality engagement rings. Founded in 2006, the company has revolutionized the way consumers shop for fine jewelry with its proprietary Diamond Display Technology, offering 360-degree high-definition images and virtual try-on features. This innovative approach has helped over 150,000 shoppers purchase rings, with a significant 466% increase in mobile sales after optimizing their site for mobile users. In October 2024, James Allen's online sales revenue reached $20,635,724, with a conversion rate of 1.50-2.00% and an average order value of $875-$900. The company's lean business operations allow for savings of 30-40% off traditional store prices.

Van Cleef & Arpels

Van Cleef & Arpels is renowned for its exquisite craftsmanship and timeless elegance in engagement rings, with a legacy spanning over a century since its inception in 1895. The brand is part of the Richemont group, which reported a 6% year-on-year increase in jewelry sales, reaching $4.31 billion in the last quarter of 2023. Known for their innovative designs, such as the patented Mystery Setting, Van Cleef & Arpels' engagement rings feature high-quality diamonds, including D and E color diamonds, and strict clarity standards of FL to VVS2. Their pieces are often priced in the tens of thousands of dollars, reflecting their premium quality and exclusive reputation. The brand's commitment to storytelling and poetic designs has made it a favorite among royalty and high society. For more information, visit Van Cleef & Arpels' official website.

Bvlgari

Bvlgari, a renowned luxury jeweler, stands out as a premier producer of engagement rings, blending modernity with Italian roots and a rich history dating back to 1884. The brand's engagement ring collection, featuring platinum, diamonds, and bold shapes, is part of LVMH's jewelry portfolio, which saw a 23% revenue increase to EUR7.58 billion in the first nine months of 2022. Bvlgari's iconic designs, such as the "Bzero1" and "Incontro d'Amore," epitomize romance and luxury. Despite the high price point, Bvlgari's craftsmanship and use of precious jewels make it a sought-after choice for those willing to invest in luxury. The brand's influence is further solidified by its expansion and technological innovations, such as the ultra-thin Octo Finissimo watch.

David Yurman

David Yurman is a renowned luxury jewelry brand, particularly celebrated for its exquisite engagement rings. Founded in 1980 by David and Sybil Yurman, the brand has established itself as a global leader, known for its iconic Cable Bracelet design introduced in 1982 and its first wedding collection launched in 2006. With a brand awareness of 31% among U.S. jewelry owners and a loyalty rate where 67% of owners are likely to purchase again, David Yurman stands out for its innovative designs and high-quality materials. The brand's commitment to blending traditional craftsmanship with contemporary design has made it a favorite among those seeking timeless elegance. David Yurman's engagement rings, featuring signature designs like the DY Signature cushion cut, are highly regarded for their attention to detail and enduring aesthetic.