Top Clay Mask Brands to Elevate Your Skincare Routine

Clay masks have become a staple in many skincare routines, offering an effective way to detoxify and refine the skin. With numerous brands available, finding the perfect clay mask to suit your skin type and concerns can be overwhelming. Popular brands like Aztec Secret, Origins, GlamGlow, and L'Oréal are often heralded for their outstanding clay masks that promise refreshing results. Each brand offers unique formulations catering to different skin needs, ensuring that there's something for everyone. Curious to find out which clay mask could be your new skincare essential? Discover our curated list of the best brands for clay masks below.

Illustration of clay mask

Best brands of clay mask in 2025

Aztec Secret

Aztec Secret brand is renowned for its high-quality clay mask, made from 100% natural calcium bentonite clay sourced from Death Valley, California, where it is sun-dried for up to six months in temperatures reaching 134 degrees. This mask has garnered tens of thousands of 5-star reviews for its deep pore cleansing and ability to improve skin clarity, especially when mixed with apple cider vinegar. It is free from additives, fragrances, and animal products, making it a popular choice for various skin types. The mask is recommended for use once a week and has been praised for its effectiveness in managing acne and blemishes. Its affordability, with a price point of just $8, adds to its appeal. For more details on the product, you can visit their official website.

L'Oréal Paris

L'Oreal Paris is a leading brand in the beauty industry, renowned for its high-quality clay masks that cater to various skin types, including combination, oily, dry, and normal skin. In 2023, the skincare segment, which includes clay masks, accounted for 39.9% of L'Oreal's total sales, highlighting the brand's strong presence in this market. The Asia Pacific region, which is a significant market for skincare products, contributed 35% of L'Oreal's skincare revenue in 2024. L'Oreal's commitment to innovation and sustainability is evident, with almost 80% of its skincare products meeting the goal of being recyclable or reusable by 2025. The brand's strong market performance is further underscored by its 8.3% reported growth rate in the first quarter of 2024.

GlamGlow

GlamGlow is a renowned brand in the beauty industry, particularly celebrated for its high-quality clay masks. Since its inception in 2010, GlamGlow has gained significant traction, becoming a favorite among celebrities and consumers alike, with products sold in over 53 countries by 2013 and a target to expand to 60 countries by the end of that year. The brand's Youthmud and Flashmud masks are standout products, known for their natural ingredients, such as volcanic rock and French sea clay, and their effective exfoliating and brightening properties. GlamGlow's products have achieved impressive sales, with the Supermud treatment becoming the number one selling skincare product in Sephora China's Hot Now history in January 2013. The brand's annual sales are estimated to be between $90 million to $110 million, highlighting its strong market presence.

Origins

Origins is renowned as one of the best producers of clay masks, particularly with their Original Skin Retexturizing Mask, which refines skin texture, minimizes pores, and exfoliates gently. This mask, formulated with kaolin and bentonite clays, grapefruit peel oil, and exfoliating jojoba beads, has been praised for its effectiveness in improving skin appearance without drying it out. The product is free from parabens, phthalates, and other harsh chemicals, aligning with the growing consumer preference for natural and organic products, a trend expected to drive the facial mask market to a CAGR of 8% from 2020 to 2025. Origins' commitment to natural ingredients and sustainable practices has made their products highly sought after, especially among millennials who are driving the demand for face clay masks. The mask is conveniently packaged in a hygienic squeeze bottle, making it easy to use and preventing contamination.

Fresh

Fresh is renowned as one of the best producers of clay masks, particularly with their Umbrian Clay Pore-Purifying Face Mask, which is a favorite among skincare enthusiasts. This mask, sourced from Italy, is rich in minerals and effectively reduces excess oil without stripping the skin, with 94% of users feeling their skin was softer and more supple, and 84% reporting minimized pore appearance after use.

The Body Shop

The Body Shop is renowned for its high-quality clay masks, particularly the Tea Tree Clay Mask, which is highly effective in healing active acne and preventing breakouts. This mask, priced at $17 for 3.85 oz, contains menthol and tea tree oil, making it a popular choice for those with oily, acne-prone skin. It has been noted for its cooling and soothing effects, reducing redness and inflammation. The product's efficacy is underscored by its ability to clean out pores and tighten the skin, making it a favorite among consumers struggling with hormonal outbreaks. With its long-lasting formula, this mask offers significant value for its price.

Innisfree

Innisfree, a renowned brand in the skincare industry, is particularly noted for its high-quality clay masks, such as the Super Volcanic Pore Clay Mask, which offers a 10-minute facial experience by purifying pores, exfoliating, and improving skin texture. The brand's products are popular globally, especially in regions like Asia Pacific, where the sheet face mask market is expected to grow at a CAGR of 9.9% over the forecast period. Innisfree's commitment to natural ingredients and eco-friendly products aligns with the increasing consumer preference for sustainable skincare solutions. For instance, the bio-cellulose segment, which Innisfree also participates in, is expected to grow at a rapid CAGR due to its exceptional moisture retention and skin-friendly properties. Innisfree's strong market presence is further bolstered by its rewards program and various promotional offers.

Charlotte Tilbury

Charlotte Tilbury is a renowned name in the beauty industry, particularly acclaimed for its effective clay masks. The Goddess Skin Clay Mask, featuring Spanish clay and sweet almond oil, is a standout product that absorbs excess oil and refines pores, making it ideal for oily skin. The brand's financial success is evident, with a turnover increase of 38% to PS310.30m in 2022 and a peak revenue of over 448.6 million British pounds in 2023. Charlotte Tilbury Beauty has also gained significant brand awareness, with over 60% recognition in the UK and numerous awards, including over 400 accolades since its establishment in 2013. This success underscores the brand's commitment to high-quality skincare products.

Tata Harper

Tata Harper is renowned for its high-quality, natural skincare products, particularly its clay masks, which are formulated with over 300 organic ingredients sourced from more than 68 countries. Founded in 2010, the brand is committed to clean beauty, adhering to The Credo Clean Standard(tm) and avoiding over 2,700 potentially harmful ingredients. The Resurfacing Mask, a bestseller, tightens, brightens, and exfoliates the skin, making it suitable for all skin types, including sensitive skin. Tata Harper's products are handmade in Vermont and packaged in sustainable materials like glass and recyclable sugarcane plastic tubes. The brand was acquired by Amorepacific in 2022, further expanding its reach.

Kiehl’s

Kiehl's is renowned for its high-quality skincare products, particularly its clay masks, such as the Rare Earth Deep Pore Cleansing Masque, which is formulated with Fairly Traded Amazonian White Clay to detoxify and purify the skin, reducing excess oil by 46.7% and minimizing the appearance of pores. This mask is ideal for oily or acne-prone skin types and is part of Kiehl's commitment to using natural and scientifically-backed ingredients. The brand's innovative products, like the Overnight Hydrating Face Mask with 10.5% squalane, have contributed to the growth of the overnight face mask market, expected to reach $34.98 billion by 2028. Kiehl's products are widely praised for their efficacy and are recommended for various skincare needs. The Rare Earth Deep Pore Cleansing Masque is a staple in many skincare routines, used 1-2 times a week for optimal results.