When it comes to finding the perfect pair of cleats, performance and comfort are paramount. Whether you're gearing up for soccer, football, or rugby, choosing the right brand can make all the difference on the field. With a myriad of options available, selecting the best can be overwhelming, but worry not; some brands have consistently stood out for their innovation and quality. Curious to discover which brands top the list for cleats? Look no further below.
Illustration of cleats
Best brands of cleats in 2025
Nike
Nike is a prominent leader in the production of cleats, commanding the athletic footwear market with a substantial 30% share in 2023, a remarkable growth from its 17.9% market share in 2011. The company's impressive presence is particularly noticeable in its basketball segment, where it captures a staggering 86% market share as of 2019. Nike's cleats are favorites among athletes, with 77% of NBA players wearing Nike basketball shoes during the 2020-21 season. The brand's footwear division contributes approximately 64.5% of its total company revenue from 2017 to 2022. Nike's dedication to innovation and superior quality craftsmanship has firmly established its reputation as a top choice for athletic footwear.
Adidas
Adidas is a leading producer of cleats, renowned for its innovative and high-performance products. The brand holds a significant market share, with 15.4% of the global athletic footwear market as of 2022. Adidas' relentless focus on innovation, as seen in its football footwear franchises like Predator and Nemeziz, drives its success. The company's commitment to sustainability, such as using recycled ocean plastic, further enhances its brand reputation. In 2022, Adidas' footwear segment contributed 55.1% to the company's total net sales. For more insights into the brand's evolution, explore Adidas logos history and meaning.
Puma
PUMA is a significant player in the athletic footwear market, particularly in the production of cleats, holding a 10.9% share of the American football cleats market and a 7% portion of American football shoes. As of 2022, PUMA maintained a 1.2% global shoe market share and 4% of the athletic shoe segment in the United States. The company produced 35 million pairs of shoes annually and saw a 28.8% year-on-year growth in footwear revenue from 2021 to 2022, reaching $4.6 billion. PUMA's presence in the NBA is also notable, with the brand averaging a 3.4% share over the past five seasons. Its strong performance and collaborations with top athletes contribute to its reputation as one of the best producers for cleats. For a detailed analysis of PUMA's market statistics, visit PUMA Shoes Statistics.
Under Armour
Under Armour has established itself as a leading producer of high-performance cleats, particularly notable for its entry into the footwear market in 2008. The brand's initial foray into cleated footwear saw it capture a 23% market share in just the first year with its football cleats, and it later expanded to include baseball, softball, and lacrosse cleats. Under Armour's cleats are engineered with advanced technologies such as Charged Cushioning(r) and HOVR(r), providing athletes with enhanced performance and comfort. The company's success in cleats is part of its broader strategy to dominate the athletic apparel and footwear market, with Under Armour now ranking as the second biggest sports brand in the U.S., surpassing Adidas in combined apparel and footwear sales.
New Balance
New Balance, although not a dominant player in the football cleats market, holds a notable presence with a 0.3% market share. In the broader athletic shoe market, New Balance enjoys a 4% global share and a 10% share in the United States. The company has seen significant growth, with its footwear revenue increasing by 214.1% from $1.35 billion in 2008 to $4.24 billion in 2022. New Balance also has a strong presence in other athletic segments, such as running shoes, where it holds a 12.7% market share in the US. Despite its minor footprint in football cleats, New Balance is recognized for its quality and innovation. For comprehensive insights into their market performance, check out these New Balance shoe statistics.
Mizuno
Mizuno is renowned as one of the top producers of cleats, particularly in the running and track and field categories. Since its inception in 1906, Mizuno has consistently innovated, such as introducing track and field cleats in 1910 and later supporting athletes who set new world records, like the 100m record of 9.86 seconds in 1991. In the specialty running market, Mizuno achieved a significant 10.3% market share by 2005, with a 26% increase in running footwear and apparel sales that year. The company's Wave Technology has been ranked the #1 technology for serious runners by specialty retailers for five consecutive seasons. Mizuno's commitment to performance, customer service, and product delivery has solidified its position as a leading brand in the athletic footwear industry. Learn more about their innovative history and achievements.
Umbro
Umbro, a renowned brand in the sportswear industry, has been a significant player in the cleats market for over 60 years. Known for its high-quality football boots, Umbro has a dedicated following among both professional and amateur players. Although it holds a smaller market share compared to giants like Nike and Adidas, Umbro still manages to capture around 0.2% of the global football shoe market. The brand's commitment to innovation and its rich football heritage make it a favorite among fans and players alike. With its iconic double diamond logo, Umbro continues to be a staple in the football world. For more information, visit their official website.
Diadora
Diadora is a renowned brand in the cleats market, celebrated for its high-quality, traditional soccer cleats made from exceptional kangaroo leather, a material that was highly prized in the 80s and 90s. The brand's Brazil OG model, for instance, is praised for its soft, buttery leather and classic design, reflecting Diadora's commitment to quality and heritage. Diadora, along with other major players like Nike, Adidas, and Puma, dominates the global cleats market, which is expected to grow at a CAGR of 8.05% from 2024 to 2030. The brand's focus on product innovations and traditional craftsmanship has helped maintain its market share, particularly in regions like Europe and North America. Diadora's products are often compared to other high-end cleats, such as the Copa Mundial, for their superior leather quality and classic design. Explore more about Diadora's legacy in the soccer cleats market through this insightful video on YouTube.
Lotto
Lotto, although a smaller player in the cleats market, is recognized for its quality and innovation, with about 0.4% of football players choosing Lotto cleats. In the broader cleats market, Lotto competes alongside major brands like Nike, Adidas, and Puma. Despite its smaller market share, Lotto is valued for its performance and design, particularly in specific sports segments. In 2023, the global football shoe market, which includes Lotto, saw significant revenue, with Europe leading at 34% market share and North America at 26%. Lotto's niche presence underscores its commitment to delivering high-quality cleats to a dedicated user base. For more detailed statistics on the football shoe market, visit RunRepeat's analysis.
Joma
Joma is a prominent brand in the cleats market, particularly dominant in Spain with over 50% market share. Established in 1965, Joma has grown significantly, opening multiple subsidiaries worldwide, including in Mexico, the USA, Italy, and Brazil. The brand has sponsored notable athletes and teams, such as Real Madrid and Sevilla F.C., and has been a leader in football boot sales since 1992. Joma's innovative technologies, like the CPC Control Press Chamber introduced in 1987, have contributed to its success. The brand continues to expand its global presence and improve its logistics, enhancing its service efficacy. For more details, visit their official website.
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