Top Laptop Backpack Brands for Style and Durability

Choosing the right laptop backpack is essential for anyone seeking a blend of style, comfort, and protection for their tech essentials. With a vast array of options available on the market, it can be challenging to pick the perfect backpack tailored to your needs. Whether you prioritize durability, organizational features, or a sleek design, there are brands that excel in each of these areas. To help you find the ideal laptop backpack for your lifestyle, explore our curated list of the best brands below.

Illustration of laptop backpack

Best brands of laptop backpack in 2025

North Face

The North Face is a leading brand in the laptop backpack market, known for its high-quality and feature-rich products that cater to active and outdoorsy individuals. As part of VF, the parent company that owns JanSport and The North Face, this brand accounts for over 55% of backpack sales in the US. The North Face offers a range of laptop backpacks that include essential features such as hip belts, reflective materials, and American Chiropractic Association-certified comfort. Their online store provides a tailored search experience, helping customers find the perfect backpack for their needs. The global backpack market, which includes laptop backpacks, is projected to grow significantly, with the global market valued at $15.9 billion in 2022 and expected to reach $31.38 billion by 2030.

Herschel Supply Co.

Herschel Supply Co. is a leading global accessories brand renowned for its high-quality and stylish laptop backpacks, which are part of a broader market expected to grow to USD 3.3 billion by 2033 with a 7.5% CAGR. Herschel's products, such as the Little America and Settlement backpacks, are favored for their durability, ergonomic designs, and multifunctional features, making them ideal for both students and business users. The brand's commitment to sustainability and quality is reflected in its Limited Lifetime Warranty. Herschel's backpacks, with capacities ranging from 14L to 25L, cater to various needs, including travel and daily commutes. Their products are available through multiple distribution channels, including hypermarkets, convenience stores, and online platforms.

Targus

Targus is a leading brand in the laptop backpack market, renowned for its innovative and sustainable products. As the number one selling laptop case brand in US and Canada Retail and US B2B Reseller Channels, Targus has maintained its market leadership for over 40 years. The company has recycled 32.2 million plastic bottles through its EcoSmart® products, saving the equivalent of 2,008,477 lbs. of CO2 compared to virgin plastic. Targus aims to reduce its total plastic packaging mass by 50% by 2025 and achieve Net Zero by 2050, demonstrating its strong commitment to sustainability. With a global presence in over 100 countries and more than 90% of Fortune 1000 companies using its products, Targus continues to innovate and meet the needs of mobile professionals.

Thule

Thule is a renowned brand in the backpack industry, particularly noted for its high-quality laptop backpacks that combine style, functionality, and durability. For over 75 years, Thule has been innovating products to simplify outdoor and everyday adventures, with a commitment to environmental soundness, safety, and ease of use. The company's laptop backpacks are part of a broader product line that includes luggage, hiking backpacks, and camera bags, catering to various consumer needs. Thule's products are popular globally, with a significant market presence in regions like Europe and the Americas, contributing to the company's net sales of SEK 9,132m in 2023. Thule's laptop backpacks are designed to protect laptops from water damage, scratches, heat, and moisture, making them a preferred choice among students and professionals.

Timbuk2

Timbuk2 is a renowned brand in the laptop bag market, known for its durable, versatile, and stylish products. The company generates significant revenue, with $1,201,142 from 7,129 transactions and an average order value of $150 to $175. Timbuk2's products, such as the Spire 2.0 Laptop Backpack, are praised for their comfort, organizational layout, and weather-resistant materials. The brand's focus on functionality and customization has led to strong customer loyalty and emotional attachments to their bags. With a presence in the global laptop bag market expected to grow at a CAGR of 6.2% from 2022 to 2031, Timbuk2 remains a key player. For more details, visit their official website at Timbuk2.

Patagonia

Patagonia is renowned as one of the best producers of laptop backpacks, known for their durable, water-resistant, and environmentally friendly designs. The Patagonia Black Hole 25L, for example, features a padded laptop pocket, multiple compartments for organization, and is made from recycled materials, making it a favorite among minimalist travelers. This backpack is Fair Trade Certified and has a sleek design with various color options, although it may feel less spacious due to its sleek design. Despite its higher price point, it remains a reliable and versatile travel companion. The global backpack market, which includes such high-quality products, is expected to grow to $31.38 billion by 2030.

SwissGear

SwissGear is a leading brand in the laptop backpack market, known for its high-quality, durable, and feature-rich products. The brand is particularly favored by travelers and students due to its innovative designs, such as the ScanSmart(tm) lay-flat technology for easy security processing and RFID-protected organizers. In 2023, the laptop backpack market, which SwissGear is a part of, held a significant share, with the business segment dominating at 55.9% and the Asia Pacific region leading with a 39.0% market share. SwissGear's products, like the 1900 Black Series ScanSmart(tm) Laptop Backpack, feature multiple pockets, padded media ports, and ergonomic designs, contributing to the market's projected growth at a 7.5% CAGR from 2023 to 2033. The brand's focus on comfort, security, and functionality aligns well with the increasing demand for laptop-friendly features.

Incase

Incase is renowned as one of the top producers of laptop backpacks, known for its innovative and durable products. The brand's Woolenex material, a blend of 300D and 600D polyester fibers, offers lightweight, weather-repellent, and tear-resistant properties. Customers praise Incase backpacks for their ability to hold multiple devices, such as 15" MacBooks, Mac Minis, and iPads, while maintaining a lightweight and stylish design. With a history of producing high-quality cases that last for over a decade, Incase has built a loyal customer base. The brand's focus on good design and customer satisfaction has made it a favorite among professionals and travelers.

Samsonite

Samsonite, a leading brand in the global lifestyle bag industry, excels as a prominent producer of laptop backpacks, renowned for their high-quality, durable, and innovative designs. In 2023, Samsonite recorded a significant year-on-year net sales growth of 86.7% in Asia, fueled by a strong rebound in travel and consumer demand. The brand's success can also be attributed to its robust distribution network and emphasis on product innovation, which has contributed to its dominant market position in the laptop backpack sector. Additionally, Samsonite's net sales in the travel product category increased by 28.8% in 2023, showcasing the brand's strong performance in the market. With a focus on durability and functionality, Samsonite continues to be a preferred choice among business travelers and students.

Osprey

Osprey, a renowned brand in the outdoor and backpack industry, has solidified its market position as a leading producer of high-quality backpacks, including laptop backpacks. In 2023, Osprey expanded its No. 1 share position in U.S. backpacks, driven by improved inventory and new product introductions, including a spike in demand for hydration packs and technical packs. Founded in 1974 by Mike Pfotenhauer, Osprey is known for its innovative designs, such as the AntiGravity suspension system, which sets new benchmarks in carry comfort and load management. The brand's commitment to quality and sustainability has earned it numerous awards, including the Backpacker Editors' Choice Gold Award for the Aether/Ariel 55 in 2021. With a strong online presence, Osprey's products are widely available through various distribution channels, including online stores which hold over 40% of the market share.