Top Swimwear Brands Making Waves This Season

As the sun shines brighter and the days grow longer, finding the perfect swimsuit becomes a top priority for many. Whether you're lounging by the pool or catching waves at the beach, choosing the right brand can make all the difference in style, comfort, and durability. With a plethora of options available on the market, it might be overwhelming to decide which brand meets your desires and needs. To help you find that ideal swimwear, we have compiled a list of the best brands that are renowned for their quality and flair. Explore the selections below to find your next favorite swimsuit.

Illustration of swimsuit

Best brands of swimsuit in 2025

Speedo

Speedo is a leading brand in the swimwear industry, boasting a dominant market share of over 70% in the global performance swimwear market, with an annual turnover of $550 million. Founded in 1914, Speedo has a long history of innovation, introducing groundbreaking technologies such as nylon and elastane in the 1950s and 1970s, respectively. The brand's commitment to research and development has led to the creation of iconic products like the Fastskin and LZR Racer suits, which have been instrumental in numerous Olympic record-breaking performances. Speedo's global presence spans over 170 countries, and its products are endorsed by top athletes like Michael Phelps and Natalie Coughlin. The brand's focus on quality, performance, and technological advancements has solidified its position as a trusted name in swimwear. To learn more about their target market, visit the Speedo target market analysis.

TYR

TYR Sport, a leading manufacturer of competitive swim and triathlon gear, has been making a significant impact in the athletic industry for over 30 years. As a proud sponsor of USA Swimming and USA Water Polo, TYR is associated with top athletes like Katie Ledecky, Simone Manuel, and Ryan Lochte. The brand is sold in numerous locations globally, including Amazon and Google Shopping, and it continuously monitors its MAP policies to maintain its premium reputation. TYR's products are set to excel in major events like the Summer Olympic Games. With a strong focus on quality and distribution, TYR ensures fair and consistent pricing across its trusted partners. For more insights, check out the TYR Sport case study.

Arena

Arena, a renowned international swimwear brand, celebrated its 50th anniversary in 2023 with record-breaking financial results, generating EUR141 million in revenue, a 45% increase from 2021 and a 13% rise from pre-Covid levels. The brand, founded by Horst Dassler in 1973, saw significant growth across all markets and product categories, including a 38% increase in training swimwear and a 71% rise in e-tail revenue in Europe. Arena's strong performance was also marked by a double-digit EBITDA result and a limited average price increase of 7%. The brand is commercialized in 128 countries and has sponsored numerous athletes and swimming federations, including FINA and LEN. Arena's success is further highlighted by its strategic infrastructure investments and the commercial success of products like the Powerskin Storm wetsuit. For more insights on Arena's monumental achievements, visit their 50th anniversary celebration report.

Seafolly

Seafolly, established in 1975, is a leading global swimwear brand, renowned for its innovative and fashion-forward designs. As the No.1 swimwear brand in Australia with a 40% market share, Seafolly also holds a prominent position in the UK, Canada, Germany, Holland, and Switzerland. The brand is the world's largest fashion swimwear brand and has seen significant growth, including a 15% international growth in the financial year 2013. Seafolly's products cater to a wide range of body types, ensuring confidence and comfort for women worldwide. With offices in major cities like Sydney, LA, and London, Seafolly continues to set seasonal trends in the swim and lifestyle wear industry. For more information, visit their official website.

Victoria's Secret

Victoria's Secret is a leading brand in the swimwear market, renowned for its high-quality and stylish swimsuits. The brand generates nearly $8 billion in revenue annually, with a significant portion coming from its strong online presence, which accounts for 20% of its total revenue. Victoria's Secret's effective digital marketing strategies, including SEO, social media, and email marketing, contribute to its success, attracting over 32.6 million visitors to its website each month. The brand's dominance is further highlighted by its ranking for over 680,000 keywords globally, with almost 35,000 of them in the top 3 positions. In the competitive fashion industry, Victoria's Secret's ability to transition from traditional to digital marketing has been pivotal in maintaining its market position.

Billabong

Billabong is a renowned brand in the swimwear industry, known for its high-quality and stylish surf, swim, and lifestyle apparel. The brand offers a wide range of products, including bikinis, one-piece suits, boardshorts, and wetsuits, catering to men, women, and children. Billabong's expertise in fabric technology and innovative designs has made it a favorite among consumers, particularly in regions like North America, where the brand benefits from a strong culture of beach activities and fitness emphasis. With a significant presence in the global swimwear market, Billabong continues to innovate, incorporating sustainable materials and advanced fabric technologies to meet consumer demands. The brand's commitment to quality and style has helped it maintain a strong market share, particularly in the women's swimwear segment, which dominates the market with around 50% of consumer demand.

Roxy

Roxy, launched in the summer of 1990, has established itself as a leading brand in women's swimwear and surf culture. Known for its innovative boardshorts, which were the first tailored for women, Roxy has driven significant growth in the women's surf movement. The brand's global popularity soared with the success of its boardshorts, particularly after team rider Lisa Andersen's involvement in their design. Today, Roxy is part of a thriving swimwear market projected to grow from USD 28.43 billion in 2024 to USD 47.57 billion by 2032, with a CAGR of 6.65%. Roxy's website attracts over 409,700 visits monthly, with a 25.17% increase in traffic from the previous month. For more about their swimwear offerings, visit their official website.

Athleta

Athleta is a prominent brand in the women's activewear market, particularly renowned for its high-quality swimsuits that cater to women's comfort and style. Founded in 1998 and acquired by Gap Inc. in 2008 for $150 million, Athleta has established itself as a leader, especially with its strong seasonal demand for swimwear. The brand's focus on empowering women through its "Power of She" message and its use of proprietary fabrics like Sculptek and Sueded Tactel enhance the performance and comfort of its swimsuits. In Q4 2020, Athleta held a 21% market share among major athleisure brands, highlighting its significant presence in the market. With annual sales approximating $750 million, Athleta continues to be a preferred choice for women seeking active and stylish swimwear. For more details on their products, visit their official website.

J.Crew

J.Crew is renowned for its high-quality swimsuits, part of its extensive assortment of women's and men's apparel and accessories. The brand's focus on design, fabrics, and craftsmanship is evident in its swimwear, which includes a range of styles to cater to affluent and active lifestyles. In fiscal 2005, J.Crew saw a significant increase in revenues, with an 18.5% rise over fiscal 2004, and a 13.4% growth in comparable store sales, reflecting the brand's strong market presence. The company's commitment to quality is further highlighted by its sourcing of fabrics from renowned European mills and designer-level fabric houses. J.Crew distributes its products through retail and factory stores, catalogs, and its website, ensuring wide accessibility to its premium swimwear.

Rip Curl

Rip Curl is a renowned brand in the swimwear and beachwear market, known for its high-quality surf apparel, wetsuits, and accessories. The brand is part of a larger market that is projected to grow significantly, with the global swimwear and beachwear market expected to reach $45.55 billion by 2033, growing at a CAGR of 5.9% from 2023 to 2033. Rip Curl's products, such as their wetsuits, are crafted for maximum stretch and minimal bulk, ensuring protection and peak performance. The brand's participation in events like Demo Daze further highlights its commitment to innovation and customer engagement. As a key player, Rip Curl contributes to the market's growth driven by increasing participation in water sports and changing consumer preferences.