Top Hunting Apparel Brands for the Ultimate Outdoor Adventure

When it comes to preparing for a successful hunting expedition, choosing the right clothing is crucial to ensure comfort, safety, and effectiveness in the field. With a myriad of options available, selecting the best gear can be overwhelming, yet some brands stand out for their exceptional quality and innovation. Whether you’re looking for durable outerwear, moisture-wicking base layers, or camouflage that blends seamlessly into various environments, certain brands have earned a stellar reputation among hunting enthusiasts. To help you make an informed decision, explore our comprehensive list of top hunting clothing brands below.

Illustration of hunting clothes

Best brands of hunting clothes in 2025

Sitka Gear

Sitka Gear is a leading producer of high-performance hunting apparel, known for its innovative materials and technologies. The brand has seen significant growth, with its market share more than doubling by 2014 compared to the previous year. Sitka Gear is particularly renowned for its use of waterproof and breathable fabrics, such as GORE-TEX, and its GORE OPTIFADE™ concealment technology. The company, acquired by W.L. Gore & Associates in 2009, continues to expand its product line and reinforce its brand identity through strategic partnerships and marketing strategies. Sitka Gear's commitment to quality, performance, and authenticity has solidified its position as a top choice among hunters. For more information, visit their official website.

Kuiu

Kuiu is a leading brand in the hunting apparel market, known for its high-performance, ultra-lightweight gear and clothing. With a revenue of $14,959,448 generated from 60,034 transactions in October 2024, Kuiu boasts a healthy average order value (AOV) of $225-250 and a conversion rate of 3.00-3.50%, outperforming its competitors in key metrics. Founded in 2011, Kuiu has expanded its global direct-to-consumer reach into 37 international markets. The brand is recognized for its innovative materials and technologies, including waterproof and breathable fabrics, and scent-control technologies. Kuiu's products are highly durable and designed to provide comfort and protection in various hunting conditions. For more information about their products, visit their official website.

First Lite

First Lite is a renowned brand in the hunting apparel industry, known for producing high-quality, durable, and comfortable clothing designed for dedicated hunters. With an estimated annual revenue of $6.2 million and a team of 34 employees, First Lite invests significantly in R&D to innovate their products, including their proprietary Fusion and Cipher camo patterns. The company is committed to conservation and supports organizations that protect wildlife resources and public access to wild places. First Lite's products are tailored for various hunting conditions, from treestands to long expeditions, and the brand is part of a growing market expected to reach $3.7 billion by 2032, with a CAGR of 5.2% from 2023. First Lite's focus on innovation and conservation sets it apart as a leader in the hunting apparel sector. Discover more about their offerings by visiting their official website.

Under Armour

Under Armour is a prominent player in the hunting apparel market, known for its innovative and performance-driven products. The brand's HeatGear and ColdGear lines, introduced to keep athletes comfortable in extreme conditions, have been particularly successful. Under Armour's apparel segment accounts for approximately two-thirds of its total sales, highlighting its dominance in the market. As part of the broader hunting apparel market, which is forecast to grow at a CAGR of 8.6% from 2023 to 2030, Under Armour continues to attract a diverse consumer base, including the fastest-growing segment of women hunters. For more information, visit their official website.

Drake Waterfowl

Drake Waterfowl is a leading brand in the hunting apparel market, specializing in high-quality outdoor gear and clothing designed for hunting and fishing enthusiasts. Founded in 2002 and based in Olive Branch, Mississippi, the company offers a wide range of products, including hunting waders, jackets, vests, and accessories that ensure comfort and functionality. With an estimated annual revenue of $22 million and a workforce of 97 employees, Drake Waterfowl has seen a 10% employee growth rate, reflecting its expanding presence in the market. The brand is part of a growing global hunting apparel market, projected to reach $3.7 billion by 2032, with a CAGR of 5.2% from 2023 to 2032. Drake Waterfowl's products are known for their durability, innovative materials, and features such as waterproofing and quick-drying technology.

Browning

Browning is a renowned brand in the hunting apparel market, known for its high-quality and durable clothing. As one of the major Chinese hunting apparel manufacturers, Browning contributes significantly to China's over 30% global market share in this sector. The brand is part of a market that was valued at $2.3 billion in 2022 and is projected to reach $3.7 billion by 2032, growing at a CAGR of 5.2%. Browning's products are highly regarded for their functionality and comfort, incorporating advanced technologies such as waterproof and breathable materials. The brand's presence is particularly strong in regions like North America, which holds the maximum market share in the hunting apparel industry. For more details, visit Browning's official website.

King’s Camo

King's Camo is a leading producer of high-tech, terrain-specific camouflage hunting apparel, founded in 1995 and generating $5.9 million in annual revenue as of 2024. Known for their innovative, five-layer system and proprietary patterns like Desert Shadow, Mountain Shadow, and Snow Shadow, King's Camo offers clothing designed for various hunting styles, body types, and budgets. Their products feature advanced fabrics with antibacterial properties and are rigorously tested for quality. The brand is committed to conservation, supporting big game populations in Utah and across the country. King's Camo caters to a wide range of hunters, including men, women, and children, with a focus on comfort, performance, and affordability.

ScentLok

ScentLok is a leading brand in the hunting apparel market, renowned for its high-performance fabrics and unrivaled scent control technologies. Since 1992, ScentLok has been innovating to give hunters an edge, with products like the Midweight Saddle Hunter Jacket and Pants designed for moderate temperatures. The brand's activated carbon-lined garments have significantly improved hunters' success rates, as evidenced by iconic hunter John Eberhart's increased record book bucks from 10 to 45 between 1997 and 2023. ScentLok's collaboration with experienced hunters and its commitment to R&D have made it a staple in the industry, contributing to the market's growth at a CAGR of 5.2% from 2023 to 2032. The brand's products are highly regarded for their comfort, durability, and specific features such as moisture-wicking and scent control.

Mossy Oak

Mossy Oak is a leading brand in the hunting apparel market, known for its high-quality camouflage patterns and durable outdoor clothing. The brand has partnered with Colosseum to launch a line of Mossy Oak-patterned outdoor lifestyle and activewear, available since August 2019, which includes popular patterns like Mossy Oak Break-Up Country and Mossy Oak Original Bottomland. Mossy Oak's commitment to conservation and broad outdoor consumer reach positions it well to win market share in the competitive lifestyle apparel marketplace. The global hunting apparel market, which includes brands like Mossy Oak, is forecast to expand at a CAGR of 8.6% from 2023 to 2030, reaching a market value of $2 billion by 2030. Mossy Oak's products are designed for various outdoor needs, from hunting to hiking, and are available in select sporting goods retailers, department stores, and online. For more information, visit the Mossy Oak website.

Badlands

Badlands is a premier brand in the hunting industry, renowned for its innovative and high-quality gear, apparel, and packs. Founded in 1992, the company has evolved from a small storage unit in Salt Lake City to a leading manufacturer, backed by its unconditional lifetime warranty. Badlands' products are designed to enhance hunting experiences, with features developed over the years that have set industry standards. The brand is part of the WC Bradley family of businesses and is trusted by hunters across the U.S. and beyond. With a strong focus on performance and quality, Badlands continues to be a favorite among hunting enthusiasts. For more information about their products, visit their official website.