Top False Lash Brands for an Eye-Catching Look

False lashes have become an essential accessory for those looking to enhance their eye makeup game, providing both volume and drama without the need for mascara. With a multitude of brands on the market, choosing the best option can be overwhelming, especially for makeup enthusiasts new to the lash scene. From high-end luxury options to more budget-friendly alternatives, there's a product fit for every style and occasion. To help narrow down your search, we've compiled a list of some of the best brands for false lashes below.

Illustration of false lashes

Best brands of false lashes in 2025

Ardell

Ardell is a leading brand in the false eyelashes market, known for its innovative and high-quality products. The brand has been a pioneer in introducing magnetic lashes, which eliminate the need for adhesives and are easy to apply, as seen in their launch of an extensive lineup of magnetic eyelash products in 2018. Ardell's products are widely available in major retail stores such as Target, Walmart, and Walgreens, making them accessible to a broad consumer base. The brand's magnetic lashes have been praised for their ease of use and for not damaging natural lashes, contributing to their popularity among beauty enthusiasts. With a strong presence in the market, Ardell continues to drive growth in the false eyelashes sector. For more information on their magnetic eyelashes, visit this page.

Huda Beauty

Huda Beauty is a prominent player in the false eyelashes market, known for its high-quality and innovative products. The brand launched its first line of false lashes in Sephora in 2013, marking the beginning of its successful journey. Huda Beauty has since become a game-changer in the beauty industry, with significant growth and a strong online presence, including 40 million followers on Instagram by 2019. The brand's products are part of a larger market expected to grow at a CAGR of 6.6% to 6.9% from 2024 to 2030. Huda Beauty's success is also attributed to its collaborative efforts with celebrities and its presence in major markets like North America, which holds a significant share of the global false eyelashes market. For more insights into their journey, explore the celebration of 10 years of Huda Beauty.

Lilly Lashes

Lilly Lashes is a prominent player in the global false eyelashes market, known for its high-quality and diverse range of false lashes. The brand is part of a market that was valued at $1.3 billion in 2021 and is projected to reach $2.4 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. Lilly Lashes, along with other key players, has adopted innovative strategies such as new product launches and effective marketing to increase sales. The brand's products cater to various consumer preferences, including different styles, lengths, and materials like synthetic fibers and human hair. North America, particularly the U.S., is a significant market for Lilly Lashes, where the brand benefits from the region's high expenditure on cosmetics and eye makeup products. For more information, visit the official Lilly Lashes website.

House of Lashes

House of Lashes is a prominent brand in the false lashes market, known for its diverse range of products that cater to various eye shapes and personal preferences. The brand offers different types of false lashes, including strip lashes, mini lashes, and demi lashes, made from materials such as synthetic fibers, faux mink, and natural human hair. In 2021, the regular lashes segment, which includes products from brands like House of Lashes, accounted for more than 41% of the market share in revenue terms. The brand's innovative products and marketing strategies contribute to the overall growth of the false lashes market, which is projected to reach $2.4 billion by 2031 with a CAGR of 6.5% from 2022 to 2031. For more details on their impressive range, visit House of Lashes.

Velour Lashes

Velour Lashes is a prominent and innovative brand in the false eyelashes market, known for its high-quality and user-friendly products. In 2024, Velour launched its new line, V by Velour, featuring the eLASHtic and everGREEN collections, which include lashes with Stretch-Fit Technology for a custom fit and biodegradable plant-based fibers, respectively. These lashes are designed to be reusable up to 15 times with proper care and are priced starting at $8 for individual lashes and $12 for a 2-pack. Velour's commitment to innovation and sustainability has made it a favorite among consumers, particularly Gen Z. The brand's products are available in various styles, ensuring a natural yet dramatic look. For more details on this launch, you can read the official press release.

Kiss

KISS Products Inc. is a leading brand in the false eyelashes market, known for its diverse and innovative product range, including no-glue lashes, lash extensions, and magnetic eyeliner lashes. The company's products are popular for their ease of use and natural look, contributing to the overall growth of the false eyelashes market, which is expected to reach $3.13 billion by 2034 with a CAGR of 6.9% from 2024 to 2034. KISS Products has also partnered with influencers and celebrities, such as Priscilla Ono, to boost product awareness and demand. Their products are widely available and cater to various consumer preferences, making them a significant player in the market. With North America holding the highest market share, KISS Products dominates this region due to high consumer expenditure on cosmetics and eye makeup products.

Tarte Cosmetics

Tarte Cosmetics is a prominent player in the false lashes market, renowned for its innovative and high-quality products. As part of the broader false lashes market, which is projected to reach $2.4 billion by 2031 with a CAGR of 6.5%, Tarte Cosmetics contributes significantly, especially in North America, where the U.S. dominates the market. The brand's products, such as its mascaras, are popular for their effectiveness in achieving a false lash effect, with some mascaras like the Big Ego Mascara being noted for their improved formulas and buildable application. Tarte's presence in the market is bolstered by consumer trends favoring personalized beauty products and the influence of social media. The brand's commitment to expanding shade ranges and clean beauty trends also enhances its market position. For more information about their products, you can visit the Tarte Cosmetics website.

Esqido

Esqido is a renowned brand in the false eyelashes market, known for its exceptional quality, design, and craftsmanship. Based in Toronto, Ontario, Esqido generates an annual revenue of $7 million and is favored by beauty professionals and A-list celebrities worldwide. The company offers a variety of lashes, including mink and Unisyn™ synthetic lashes, which are made from ultra-fine synthetic fibers for a natural look. Esqido's products are part of a growing market that is expected to reach $2.4 billion by 2031, with a CAGR of 6.5% from 2022 to 2031. The brand's commitment to quality and innovation has made it a significant player in the global false eyelashes industry. For more information, visit their official website.

Eylure

Eylure is a renowned and trusted brand in the false eyelashes market, boasting a legacy of over 75 years in perfecting lash products. Known for their extensive range of styles, including strips and individual lashes, Eylure offers something for every user, from subtle natural looks to bold and dramatic effects. Their products, such as the 107 and individual lashes, are praised for their ease of application and long-lasting wear, with some lasting up to 5 days. Eylure's commitment to excellence and innovation has made them a go-to choice for many, contributing to the growing demand in the false eyelashes market, which is expected to reach USD 3.10 billion by 2031 with a CAGR of 7.1%. Highly recommended by long-time users and beauty enthusiasts alike, their products stand out in the industry. Explore more about their range of eyelash products on their website.

MAC Cosmetics

MAC Cosmetics is a leading brand in the cosmetics industry, known for its innovative and diverse product offerings, including false eyelashes. With a global presence in 105 countries and over 1,500 different locations, MAC Cosmetics has established itself as a top-ranked prestige makeup brand in the US. The company's commitment to artistry, philanthropy, and adaptability has contributed to its success, with a reported annual revenue of $1 billion. MAC's false eyelashes are part of its extensive product line, which includes over 7,000 offerings globally. The brand's ability to innovate and release imaginative makeup collections, such as 52 launch collections each year, has helped it maintain its position as an industry leader.