Top Fake Lash Brands for Flawless Glam Look

Fake eyelashes have become a beauty staple for many, offering an easy way to elevate any makeup look with added volume and length. With a plethora of options available in the market, it's important to find brands that cater to different preferences, whether you're looking for a natural or dramatic finish. From luxurious mink designs to affordable yet stunning synthetic options, the best brands provide quality and variety to suit every occasion. Curious to discover which brands stand out in the world of fake lashes? Look below to explore our curated list of top recommendations.

Illustration of fake lashes

Best brands of fake lashes in 2025

Ardell

Ardell is a leading brand in the false eyelashes market, known for its high-quality and versatile products. The Ardell Demi Wispies, for example, are a best-selling favorite, offering a natural, wispy effect and are lightweight, reusable, and easy to apply. Ardell's products, such as the Naked Lashes and Active Lash, are praised for their comfort, longevity, and natural look, making them a preferred choice among consumers and beauty experts alike. The brand's market presence is significant, contributing to the global false eyelashes market, which is projected to grow at a CAGR of 5.94% to 6.6% from 2024 to 2032. Ardell's commitment to innovation and customer satisfaction has made it a staple in the beauty industry.

Lilly Lashes

Lilly Lashes, founded in 2013 by TV star and entrepreneur Lilly Ghalichi, has revolutionized the false eyelashes market with its innovative 3D lashes. The brand offers a vast selection of hand-made, luxury lashes designed to cater to all eye shapes, ethnicities, and levels of drama. Lilly Lashes has become the most trusted false eyelash brand, worn by Hollywood celebrities, trusted by famous makeup artists, and loved by everyday beauty enthusiasts. The brand's products are known for their quality, variety, and innovation, making them a staple in the beauty industry. With its strong presence on social media and endorsements by top influencers, Lilly Lashes continues to dominate the market. For more details, visit their official website.

Huda Beauty

Huda Beauty, founded by Huda Kattan in 2013, has emerged as a leading brand in the false eyelashes market, initially launching its high-end lash line in Sephora and subsequently expanding into a billion-dollar enterprise. The brand's strong digital presence, with over 50 million followers on Instagram, has significantly contributed to its growth. Huda Beauty's products, particularly its false lashes, have become a staple in the beauty industry, especially among Middle Eastern women who prefer dramatic makeup. The brand's success is also attributed to its strategic partnerships and presence in prominent retail outlets like Harrods in London. By 2016, Huda Beauty had diversified its product line to include lip contours, further solidifying its market position. For more details, you can explore their offerings on the official Huda Beauty website.

Velour Lashes

Velour Lashes is a leading brand in the false eyelashes market, known for its innovative and high-quality products. In 2024, Velour launched its new line, V by Velour, featuring the eLASHtic and everGREEN collections, with the everGREEN lashes made from biodegradable plant-based fibers and priced at $8 each or $12 for a 2-pack. These lashes are designed to be reusable up to 15 times with proper care, catering to the growing demand for eco-friendly and vegan options. Velour's Stretch-Fit Technology ensures a custom fit, enhancing user comfort and application ease. The brand's commitment to quality and sustainability has made it a favorite among consumers, particularly Gen Z. For more details, explore their official website.

House of Lashes

House of Lashes is a prominent player in the false eyelashes market, known for its high-quality and diverse range of products. The brand is part of a market that is expected to grow significantly, with the global false eyelashes market projected to reach $3.13 billion by 2034, growing at a CAGR of 6.9% from 2024 to 2034. House of Lashes benefits from the rising trend of online shopping, with e-commerce expected to contribute 53.2% of the market share in 2024. The brand is also part of the North American market, which holds a substantial share of 37.9% in the false eyelashes market in 2024. With its extensive product line and strong market presence, House of Lashes continues to be a favorite among consumers.

KISS

KISS is a leading brand in the false eyelash market, recognized for its innovative and consumer-inspired products. As the #1 lash brand in the United States in terms of dollar and unit sales, KISS drives the growth of the eyelash category with technologies like Tapered End Lash and Multi-Angle Technology. The brand offers over 50 different lash styles, including the award-winning Lash Couture Faux Mink Collection and the popular Looks So Natural Lashes. KISS's products have been acclaimed, such as the Blooming Lash which received a SheFinds 2017 Drugstore Beauty Award, and the Lash Couture in Little Black Dress which won a 2017 Allure Best of Beauty Award. With its comprehensive assortment and innovative technologies, KISS continues to empower women to enhance their beauty routines. Explore their range of products through this clickable link.

MAC Cosmetics

MAC Cosmetics, although primarily known for its extensive range of lipsticks and eyeshadows, has also made a significant impact in the false eyelashes market. While the brand is not exclusively focused on false eyelashes, its innovative and creative product lines, including collaborations with celebrities like Madonna, have contributed to its strong presence in the beauty industry. MAC's commitment to inclusivity and its wide range of products, including over 7000 offerings globally, have helped it maintain a strong market share. However, it is important to note that MAC is not listed as a key player in the false eyelashes market in the same way as brands like Ardell International, Inc. or KISS Products, Inc..

Eylure

Eylure is a renowned brand in the false eyelashes market, celebrated for its extensive range of lashes that cater to various preferences, from natural to dramatic looks. With 75 years of experience, Eylure has established itself as a pioneer in the UK, offering latex-free lash glue and a variety of styles, including the popular Dramatic No. 126 and customizable Cluster & Individuals collections. Their products are designed for ease of use and long-lasting wear, making them a favorite among beauty enthusiasts. Eylure's commitment to excellence and inclusivity has made it a go-to choice for those seeking high-quality, salon-inspired lashes. The brand's longevity and customer loyalty, such as a blogger who has used Eylure for over 15 years, attest to its reliability and popularity. You can explore their extensive range of lashes on their website.

Sephora Collection

Sephora Collection is renowned for producing high-quality, vegan and cruelty-free false eyelashes, made from soft, lightweight fibers that mimic the look and feel of real lashes. These lashes are handmade with ultra-thin, clear nylon bands for easy application and comfortable wear, and can be reused 15 to 20 times with proper care. The brand offers a variety of styles, including natural, subtle, and dramatic looks, catering to diverse consumer preferences. As part of Sephora's extensive industry knowledge, these products are designed to perform on par with more expensive alternatives while being budget-friendly. The global false eyelashes market, which Sephora Collection is a part of, is projected to grow from $1.50 billion in 2024 to $2.70 billion by 2032, exhibiting a CAGR of 7.63%.

Tarte Cosmetics

Tarte Cosmetics is a prominent player in the false lashes market, known for its high-quality and naturally-derived products. As part of the global false lashes market, which was valued at $1.3 billion in 2021 and is projected to reach $2.4 billion by 2031, Tarte Cosmetics contributes significantly with its innovative and fashion-forward offerings. The brand's focus on natural ingredients and avoidance of harsh chemicals aligns with consumer preferences, driving growth in the market. In the U.S., which dominates the global false lashes market with a 39% share, Tarte Cosmetics is particularly popular due to its cult favorite products like the 'Lights, Camera, Lashes' mascara. The brand's commitment to quality and aesthetics makes it a favorite among fashionistas and beauty enthusiasts. For more details about their products, visit the Tarte Cosmetics website.