Top False Eyelash Brands for a Glamorous Look

In the world of beauty and fashion, fake eyelashes have become a staple for enhancing one's look, providing a touch of glamor that is both captivating and versatile. With countless brands available, choosing the best can feel overwhelming. From those promising a natural finish to the more dramatic options, the market caters to diverse preferences and styles. Discover our curated list of the top brands that stand out for quality and innovation below.

Illustration of fake eyelashes

Best brands of fake eyelashes in 2025

Ardell

Ardell is a leading brand in the false eyelashes market, known for its high-quality and diverse range of products. The brand's offerings, such as the Ardell Naked Lashes and Ardell Demi Wispies, are highly praised for their natural look, comfort, and ease of use. Ardell's products are popular globally, contributing to the brand's significant market share, with North America accounting for a substantial portion of the demand, driven by trends on social media and the rising popularity of beauty and cosmetic products.

Huda Beauty

Huda Beauty, founded by Huda Kattan in 2013, has established itself as a pioneer in the false eyelashes market, particularly appealing to Middle Eastern women who favor dramatic makeup. The brand's initial success with fake eyelashes helped it secure placements in prominent stores like Sephora in Dubai and Harrods in London. Huda Beauty's products cater to a cultural demand for more dramatic eye makeup, contributing to its strong customer base. The brand's growth is part of the broader false eyelashes market, which is expected to grow at a CAGR of 6.6% from 2025 to 2030. Huda Beauty's influence is significant, especially given the Middle East's status as the fourth biggest beauty market globally. For more insights, visit their official website.

Lilly Lashes

Lilly Lashes is a prominent brand in the false eyelashes market, known for its high-quality and versatile products. The company offers a range of styles, including the popular "Persuasive lashes" made from faux mink fibers, which are reusable up to 20 wears and designed to blend seamlessly into the lash line. Lilly Lashes is part of a growing market that is expected to reach $3.13 billion by 2034, with a CAGR of 6.9% from 2024 to 2034. The brand's products cater to various eye shapes and personal preferences, contributing to the overall growth of the false eyelashes industry. With its presence in key markets, Lilly Lashes is among the top companies profiled in industry reports alongside other major players like KISS Products and Esqido.

Velour Lashes

Velour Lashes is a prominent brand in the false eyelashes market, known for its high-quality and user-friendly products. The brand's Effortless Collection, launched in 2018, features five lash styles designed for comfort and natural appearance, with each set reusable up to 20 times. In 2024, Velour introduced its new line, V by Velour, which includes the everGREEN lashes made from biodegradable plant-based fibers, catering to vegan and eco-conscious consumers. Velour's products are widely available at Sephora and the brand's website, making them accessible to a broad customer base. The brand's innovative Stretch-Fit Technology in the eLASHtic range ensures a custom fit, enhancing the user experience.

House of Lashes

House of Lashes is a prominent player in the false eyelashes market, known for its high-quality and diverse range of products. The brand contributes to the market's growth, which is expected to reach $3.13 billion by 2034, with a CAGR of 6.9% from 2024 to 2034. House of Lashes benefits from the rising trend of enhancing beauty through makeup and cosmetics, particularly in regions like North America, which held a 36.34% market share in 2024. The brand's products, including strip lashes and natural false eyelashes, cater to various consumer preferences and are popular for their ease of use and natural look. With the global market driven by factors such as social media influence and evolving fashion trends, House of Lashes remains a key brand in the industry.

Kiss

KISS is a leading brand in the false eyelashes market, renowned for its innovative and easy-to-use products like the imPRESS Press-on Falsies, which offer a glueless, 24-hour hold and come in a variety of styles including Natural, Voluminous, Spiky, and Glamor. The brand's offerings are highly accessible, available through numerous platforms such as impressmanicure.com, kissusa.com, Ulta.com, and Target.com. KISS has collaborated with influencers and celebrities like Priscilla Ono to enhance product awareness and drive demand, particularly among younger demographics. The global false eyelashes market, where KISS is a key player, is expected to grow at a CAGR of 6.6% from 2024 to 2032, reaching a value of USD 3.13 billion by 2032. North America, a region where KISS holds a significant market share, is spearheading global market expansion.

Eylure

Eylure is a renowned brand in the false eyelashes market, celebrated for its 75 years of expertise in perfecting lash products. Known for their wide range of lashes, including the popular 107 and individual lashes, Eylure offers customizable and easy-to-apply designs that cater to various beauty needs. Their products are praised for their natural look and long-lasting durability, with individual lashes lasting up to 5 days and reusable up to 3-4 times. Eylure's commitment to excellence and inclusivity has made it a go-to choice for many, contributing to the growing demand in the false eyelashes market, which is expected to reach $3.13 billion by 2034 with a CAGR of 6.9%. For more information about their products, visit the Eylure website.

Tarte Cosmetics

Tarte Cosmetics is a renowned brand in the beauty industry, particularly noted for its high-quality and innovative makeup products, including fake eyelashes. Founded in 1999 by Maureen Kelly, the brand has grown significantly, with a notable acquisition by Japanese cosmetics giant Kose in 2014 for $135 million. Tarte is known for its cruelty-free, vegan-friendly, and hypoallergenic products, which are formulated with healthy ingredients like Amazonian clay and maracuja oil. The brand's products are highly visible on social media, contributing to their popularity, especially among Millennial and Gen-Z consumers. Tarte's commitment to sustainability and social causes, such as its 501(c)(3) non-profit heart to tarte(tm), further enhances its reputation.

Red Cherry Lashes

Red Cherry Lashes is a renowned brand in the false eyelashes market, known for its high-quality and versatile products. The brand offers a wide range of eyelash types, including strip lashes, individual lashes, and decorative lashes, which cater to various consumer preferences. In 2023, the global false eyelashes market, which includes brands like Red Cherry Lashes, was valued at USD 1.41 billion and is projected to grow at a CAGR of 7.63% from 2024 to 2032. Red Cherry Lashes benefits from the increasing trend of beauty enhancements, with the Asia Pacific region dominating the market with a 41.13% share in 2023. The brand's products are popular for their natural appearance and ease of use, contributing to the segment's significant market share.

Sephora Collection

Sephora Collection, a brand under the renowned beauty retailer Sephora, is a significant player in the false eyelashes market, offering high-quality products at modest price points. Sephora's inventory includes over 17,000 products, with a focus on luxury and affordability, making it a one-stop shop for beauty enthusiasts. The brand's false eyelashes are part of a broader product line that caters to various beauty needs, including makeup, skincare, and hair care. With Sephora's strong market presence, particularly in North America where it holds a 23.9% market share in the beauty sector, Sephora Collection's false eyelashes are widely available through both online and physical stores. This accessibility, combined with the brand's reputation for quality, contributes to the growing demand for false eyelashes globally. More information about their collection can be found on their official website.