Choosing the right beard color can significantly affect a man's grooming routine, enhancing both his appearance and confidence. With numerous brands on the market, it can be overwhelming to select the best one that suits your needs in terms of safety, coverage, and color-matching precision. Brands such as Just for Men, Grizzly Mountain Beard Dye, and RefectoCil have gained a reputation for delivering excellent results and maintaining the natural look of your beard. Curious to know more about these top contenders and discover others that might suit your needs? Check out the detailed list below.
Illustration of beard colour
Best brands of beard colour in 2025
Just For Men
Just For Men is a dominant player in the men's hair coloring market, particularly for beard and mustache coloring, with a long-standing market share of around 60% as of 2001. The brand, owned by Combe Incorporated, generated over $189 million in sales in the U.S. in 2020, highlighting its strong presence in the market. Just For Men's Mustache & Beard product is a popular choice, offering an easy-to-apply color gel that eliminates gray in just 5 minutes and can provide multiple uses depending on the length of the facial hair. The brand's success is also attributed to its effective marketing strategies, which have helped maintain its market leadership despite increasing competition. With its wide availability in mass retailers like Walmart and CVS, Just For Men remains a top choice for men looking to color their facial hair.
Grizzly Mountain Beard Dye
Grizzly Mountain Beard Dye is a top choice for beard coloring due to its 100% herbal and chemical-free formula, made from a proprietary blend of five different plants, including Lawsonis Inermis, Indigofera Tinctoria, and Azadirachta Indica. This hypoallergenic dye is highly appreciated for its natural ingredients, reducing the risk of allergic reactions, and it does not penetrate the beard follicle like chemical dyes, instead coating the follicles for a more natural look. The dye requires 15 to 30 minutes to apply and can take up to 24 hours for full oxidation, especially for coarser beards. It is known for its earthy smell and the need for multiple applications to achieve the desired color. The color typically lasts 7-14 days depending on beard regrowth. For more information about Grizzly Mountain Beard Dye, you can visit their website.
RefectoCil
RefectoCil, though primarily known for its dominance in eyebrow and eyelash tinting, is also a significant player in the broader hair coloring market. As the world market leader in eyebrow and eyelash tinting, RefectoCil is represented in over 70 countries and has a rich history dating back to the 1930s when its founder, Josef Gschwentner, invented the first professional tinting products. While RefectoCil's main focus is on brow and lash styling, its expertise in hair coloring can be adapted to other areas, including beard color. The company, under the management of Rainer Deisenhammer since 2004, has expanded its product portfolio and distribution network, making it a trusted name in the cosmetic industry. RefectoCil's products are known for their high quality and long-lasting results, lasting up to 6 weeks. For more information, visit their official website.
The Henna Guys
The Henna Guys is a leading brand in the natural beard dye market, offering a range of all-natural, chemical-free products made from ingredients like henna, indigo, and neem powder. Their beard dyes provide rich, vibrant colors, cover gray hairs effectively, and are gentle on the skin and beard. With a 4.9-star rating, their products are highly praised for their ease of application and long-lasting results. The global henna powder market, which includes such products, is projected to grow at a CAGR of 6.20% from 2024 to 2031, indicating a strong demand for natural hair care alternatives. The Henna Guys' commitment to using plant-based ingredients and recyclable packaging aligns with the increasing consumer preference for sustainable and environmentally friendly products. For more information, check out their range of beard dye products.
Blackbeard for Men
Blackbeard for Men is a leading brand in the men's grooming market, offering a unique, patented, and best-in-class temporary brush-on colour for beards, moustaches, sideburns, and eyebrows. This product applies in seconds, lasts all day, and provides a natural look without the side effects of dyes. It is available in five different colours and can be used to fill in gaps for a fuller look or to touch up roots. A single bottle of Blackbeard for Men Formula X lasts approximately 4 weeks with average use and provides up to 8 hours of water-resistant coverage. This product is 100% mercury-free and has been safety tested, making it a reliable choice for men looking to enhance their facial hair. For more details, explore the Blackbeard for Men's temporary brush-on colour.
Clairol Natural Instincts for Men
Clairol Natural Instincts for Men is a leading brand in the hair color market, particularly renowned for its non-permanent, ammonia-free formula that fights greys in just 10 minutes and lasts up to 28 shampoos. This product is infused with Vitamin E and Aloe to restore natural color and promote healthy-looking hair. It is designed to blend away greys naturally, avoiding the visible root lines associated with permanent colors. As part of the broader Clairol portfolio, which has been a household name since its introduction of the Miss Clairol home hair-coloring kit in 1956, Natural Instincts for Men continues to innovate with gentle, commitment-free coloring options. The global natural hair dye market, which includes such products, is projected to grow at a CAGR of 8.5% from 2023 to 2033. For more details, visit their website at Clairol Natural Instincts for Men.
Surya Brasil Henna Cream
Surya Brasil Henna Cream is a top choice for beard coloring due to its high-performance, non-toxic ingredients and 100% gray coverage. This vegan and cruelty-free product is free from ammonia, PPD, parabens, and other harsh chemicals, making it safe for all hair types, including chemically treated and color-treated hair. With 15 different hues available, it provides a simultaneous coloration and deep conditioning treatment, lasting between 7-12 shampoos. The henna cream is enriched with natural and exotic herbs and fruits from the Brazilian Amazon Rainforest and India, ensuring intense care and comfort during application. Surya Brasil has seen significant growth, with a 27% increase in the pharmaceutical segment and 30% in e-commerce sales from 2019 to 2020. For more details, visit the Surya Brasil FAQ page.
True Sons
True Sons is renowned as one of the best producers of beard and hair dye for men, celebrated for its innovative, easy-to-use foam formula that delivers natural-looking results without the need for mixing chemicals. The product has won prestigious awards, including the 2024 Men's Journal Grooming Awards, marking its second consecutive win. True Sons Hair and Beard Dye Foam is free from harmful chemicals like ammonia, PPD, and parabens, ensuring a safe and gentle application. Each can provides 3-6 applications, making it a long-lasting solution, and the product is praised for its quick application and vibrant, long-lasting color. With its commitment to quality, safety, and customer satisfaction, True Sons has garnered significant trust and loyalty from its users.
L'Oreal Paris Men Expert
L'Oreal Paris Men Expert is a leading brand in the men's grooming market, particularly renowned for its innovative beard color products. The Men Expert Instant Beard Color, for instance, offers a temporary, ammonia-free, and skin-friendly solution that dries in just one minute, making it a favorite among men seeking quick and natural-looking gray hair coverage. This product is part of L'Oreal's extensive portfolio, which includes 36 brands and has contributed to the company's significant market share, such as a 20% market share in Europe in 2023. L'Oreal's commitment to research and development, with expenses reaching 1.29 billion euros in 2023, ensures continuous innovation in beauty products. The global men's grooming products market, which includes such products, is projected to grow at a CAGR of 8.0% from 2023 to 2030, reflecting the increasing demand for grooming solutions like those offered by L'Oreal Paris Men Expert.
Bigen Beard Dye
Bigen Beard Dye is a leading brand in the men's grooming industry, known for its high-quality and natural-looking beard color products. In India, Bigen Men's Beard Color saw a significant 40% year-on-year growth, outpacing the overall hair color industry's 8% growth rate. The brand's formula is ammonia-free, ensuring gentle and safe application, and it develops in just 10 minutes, providing long-lasting and fade-resistant results. Bigen Beard Colour is enriched with nourishing ingredients like taurine and olive oil, making it a preferred choice for maintaining healthy and vibrant facial hair. With multiple shades available, it caters to various beard styles and skin tones. For more insights on beard transformation with Bigen's cutting-edge beard dye, visit their blog.
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