Top Bathrobe Brands for Ultimate Comfort and Style

Stepping out of the shower and wrapping yourself in a cozy bathrobe is one of life's small pleasures. With various designs, materials, and brands available, finding the perfect bathrobe can make all the difference in enhancing your relaxation experiences. Whether you prefer plush fleece, breathable cotton, or luxurious silk, there's a bathrobe tailored to your personal comfort needs. Discover our curated list of the best bathrobe brands that promise exceptional quality and comfort below.

Illustration of bathrobe

Best brands of bathrobe in 2025

Brooklinen

Brooklinen stands out as a leader in the bedding and linen industry, particularly for its luxurious bathrobes. The Brooklinen Super-Plush Robe, made from 100% Turkish Cotton, is highly absorbent and comfortable, making it ideal for post-shower use without overheating. This robe has been a favorite during the pandemic, with bathrobe sales seeing significant increases, such as a 55% year-over-year increase for similar brands in 2020. Brooklinen's commitment to quality and affordability, coupled with its high average order value ($250-$275) and conversion rate (3.00-3.50%), solidifies its position in the market. The robe's durability and ease of care, maintaining its softness even after multiple washes, further enhance its value.

Parachute

Parachute is renowned for its high-quality bathrobes, with its Classic Bathrobe garnering a 2,000-person waiting list upon its launch and seeing a 55% increase in sales in spring 2020 compared to the previous year. Made from innovative aerocotton technology, these bathrobes are incredibly soft, absorbent, and quick-drying. The brand also offers a waffle robe inspired by the world's finest spas, featuring lightweight and softly textured material. Parachute's focus on luxury bath goods has driven significant demand, especially during the pandemic when consumers invested heavily in home and bath accessories. The brand's expansion into brick-and-mortar stores has further enhanced customer experience and sales.

Snowe

Snowe, although not specifically highlighted as a leading bathrobe producer, is known for its high-quality home essentials, including luxurious and durable products that could extend to bathrobes. The brand, founded by Rachel Cohen and Andres Modak, focuses on creating timeless designs that blend functionality with comfort, which could be appealing in the bathrobe market. However, Snowe's sustainability and labor practices have been rated as 'not good enough' by some assessments. Despite this, their commitment to using high-quality materials like 100% long-staple cotton could translate well to bathrobe production. The global bathrobe market, which is expected to grow at a CAGR of 5.6% from 2023 to 2030, might benefit from Snowe's approach to luxury and comfort. For more information on Snowe's products, visit their official page.

Boll & Branch

Boll & Branch is renowned for its high-quality bathrobes, particularly notable for their luxurious and sustainable products. The company, launched in 2014, achieved profitability in its second year and now generates an annual revenue of $200 million. Boll & Branch emphasizes in-house design, textile traceability, and sourcing 100% organic Fair Trade Certified cotton. Their bathrobes, such as the Women's Plush Robe, are crafted with soft, absorbent, and breathable materials, making them a favorite among consumers. The brand is expanding its retail presence, with plans to open eight more stores in 2024 and ten in 2025.

The White Company

The White Company is renowned for its high-quality and elegant bathrobes, contributing to its continued growth in the market. In the year ending 29 July 2023, the company reported a 4% increase in profits to PS33.5 million and a 4% rise in group turnover to PS289.3 million, driven by strong store performance as customers returned to the high street. The company's strategy includes investing in digital transformation, stores, and IT infrastructure, as well as in its people and culture. With a strong presence in the UK, The White Company operates 64 stores, including 11 concessions, and plans to expand its small-format store concept further. The brand's popularity is evident, with 56% of UK furniture online shop users aware of the brand and 12% of those users being customers. For more information about their offerings, visit their official website.

Pottery Barn

Pottery Barn is renowned for its high-quality bathrobes, offering a diverse collection of faux fur, cotton, and terry robes that cater to various preferences for comfort, relaxation, and style. Their robes are designed to be worn across multiple occasions, from morning routines to at-home spa days and weekend lounging. With a focus on durability and comfort, Pottery Barn's bathrobes are a popular choice for those seeking luxurious home wear. The brand also offers the option to pair robes with matching slippers and other coordinated home accessories. Whether you opt for the Waffle Weave Resort Robe or other styles, Pottery Barn ensures a luxurious and comfortable experience. Explore their diverse collection of bathrobes for a cozy and stylish addition to your home wardrobe.

Nordstrom

Nordstrom is renowned for its high-quality and stylish offerings, including bathrobes, which contribute to its strong presence in the fashion retail market. In 2020, Nordstrom's online store generated $3.36 billion in e-commerce sales, highlighting its robust digital presence. The company's focus on customer satisfaction and curating a compelling brand assortment has resonated well with customers, as seen in the 4.0% increase in comparable sales in the third quarter of 2024. Digital sales, which include online purchases and sales facilitated by virtual styling tools, represented 34% of total sales during the same quarter. Nordstrom's commitment to quality and customer experience makes it a top choice for bathrobes and other fashion items. Explore their fashionable bathrobes for more options.

UGG

UGG is renowned as one of the best producers of bathrobes, offering a blend of comfort, style, and quality that resonates with consumers globally. The brand's commitment to premium materials and enduring designs has driven its success, with UGG robes generating significant revenue, such as $5,408 on Poshmark alone. UGG's market presence is bolstered by its strong marketing strategies, which have led to a 28.1% surge in sales in recent quarters. The brand's robes are highly rated, with many models receiving 4.5 to 5-star ratings on platforms like Zappos. UGG's dedication to sustainability and quality aligns with modern consumer preferences, further enhancing its market position.

Ralph Lauren

Ralph Lauren is renowned for its high-quality and luxurious apparel, including its esteemed bathrobe collections. The brand, founded in 1967, has built a reputation for classic designs, exquisite craftsmanship, and a strong American heritage. As of 2023, Ralph Lauren's global revenue amounted to $6.44 billion, reflecting its robust presence in the luxury goods market. The company's focus on premium products, such as its bathrobes, has contributed to its success, with a market share of 4.51% in the apparel, footwear, and accessories sector as of Q3 2024. Ralph Lauren's bathrobes are part of its broader lifestyle offerings, which include various fashion brands like Polo Ralph Lauren and Ralph Lauren Collection.

Frette

Frette is renowned as one of the best producers of luxury bathrobes, with over a century of expertise in bed and bath linens. Their bathrobes, available in various materials such as 100% cotton, microfiber, and polyester, cater to diverse styles and preferences, including elegant designs like the Terry Kimono Bathrobe and the Houndstooth Bathrobe. Frette's products are featured in more than 1,500 hotels, restaurants, and spas, solidifying their position as a premium brand. The global bathrobe market, which includes brands like Frette, is expected to grow at a CAGR of 5.6% from 2023 to 2030, reflecting the increasing demand for luxury and comfort. Frette's commitment to quality and style ensures that their bathrobes deliver premium comfort and sophistication. Discover more about their luxurious bathrobes.