Top False Eyelash Brands: Elevate Your Look with Luscious Lashes

Exploring the world of false eyelashes can elevate your beauty routine, providing a stunning transformation for your eyes. With the surge in popularity of false lashes, numerous brands have emerged, offering a wide range of styles to suit every preference. From natural-looking lashes to dramatic, voluminous strands, there is a perfect pair for everyone. Below, we have curated a list of the best brands for false eyelashes, catering to both beginners and seasoned lash aficionados.

Illustration of false eyelashes

Best brands of false eyelashes in 2025

Ardell

Ardell is a renowned brand in the false eyelashes market, celebrated for its high-quality, cruelty-free products. Founded in 1971 by Arnold and Sydell Miller, Ardell has built a solid reputation over half a century, offering a wide range of styles, including strip, cluster, individual, and magnetic lashes. The brand is praised for its natural and dramatic looks, with products like the Ardell Duralash Individuals remaining popular. Ardell's commitment to ethical production has earned it recognition from organizations like Peta Australia. With a global presence, Ardell continues to innovate and meet diverse consumer preferences, contributing significantly to the market's growth. For an extensive selection, explore their collection on False Eyelashes UK.

Huda Beauty

Huda Beauty, founded by Huda Kattan, has established itself as a pioneering brand in the false eyelashes market, launching its first line of false lashes in Sephora in 2013. This move marked the beginning of the brand's significant growth, driven by its understanding of Middle Eastern beauty culture and the demand for dramatic makeup looks. By 2016, Huda Beauty products were available at Harrods in London, catering to a large customer base from the Middle East, a region that is the fourth biggest beauty market globally. The brand's success is also attributed to its strategic partnerships and strong social media presence, with Huda Kattan having over 23 million followers on Instagram. Huda Beauty continues to be a key player in the global false eyelashes market, which is expected to grow at a CAGR of 6.6% from 2025 to 2030. For more details about their offerings, visit the Huda Beauty official website.

Lilly Lashes

Lilly Lashes, founded in 2013 by TV star and entrepreneur Lilly Ghalichi, has revolutionized the false eyelashes market with its innovative 3D lashes. The brand offers a vast selection of hand-made, luxury lashes designed to cater to all eye shapes, ethnicities, and levels of drama. Trusted by Hollywood celebrities, renowned makeup artists, and social media influencers, Lilly Lashes has become a leading name in the industry. With a focus on quality, variety, and innovation, the brand continues to dominate the market. Its products are reusable up to 20 times and feature high-quality fibers that mimic real lash hairs.

Velour Lashes

Velour Lashes is a premier brand in the false eyelashes market, known for its innovative and high-quality products. In 2024, Velour launched its new line, V by Velour, featuring the eLASHtic and everGREEN collections, with the everGREEN lashes made from biodegradable plant-based fibers and priced at $8 each or $12 for a 2-pack. These lashes are reusable up to 15 times with proper care and are designed to mimic natural lashes. Velour's products are popular for their comfort and ease of use, with the Stretch-Fit Technology ensuring a custom fit. The brand's commitment to sustainability and user comfort has made it a favorite among consumers. Discover more about Velour's offerings with the Minimalist collection.

Eylure

Eylure is a renowned brand in the false eyelashes market, celebrated for its extensive range of lashes that cater to various preferences, from natural to dramatic looks. With 75 years of experience, Eylure has established itself as a pioneer in the UK, offering innovative and easy-to-use products such as their pre-glued lashes and customizable clusters and individuals. Their lashes are known for their durability, with some lasting up to 5 days and reusable up to 5-7 times. Eylure's commitment to excellence and inclusivity has made it a favorite among beauty enthusiasts, contributing to the growing demand in the global false eyelashes market, which is projected to reach $3.13 billion by 2034. For more details, visit their official website.

Tarte

Tarte, although not explicitly mentioned as a leading player in the false eyelashes market, is a well-known brand in the cosmetics industry, particularly for its high-quality and eco-friendly products. The global false eyelashes market, which includes brands like Tarte, is expected to grow at a CAGR of 6.6% from 2025 to 2030, reaching USD 2.75 billion by 2030. North America, where Tarte is popular, held around 36% of the global market share in 2024. The market is driven by increasing social media influence, evolving fashion trends, and a growing emphasis on personal grooming. Tarte's focus on natural and cruelty-free products aligns with the rising demand for such options. For more information, visit their official website.

Kiss

Kiss is a leading brand in the false eyelashes market, known for its innovative and user-friendly products. The Kiss Falscara, for instance, offers a DIY lash extension system that is reusable up to three times and can last up to 10 days, making it a popular choice among consumers. With a starter kit priced at £24.99 and refills at £10 or less, Kiss provides an affordable alternative to other brands like Lashify. The brand's partnership with influencers and celebrities, such as Priscilla Ono, has also boosted its market presence. Kiss's products are part of a global false eyelashes market expected to reach $3.13 billion by 2034, growing at a CAGR of 6.9%.

MAC Cosmetics

MAC Cosmetics, a renowned brand in the beauty industry, has established itself as a significant player in the false eyelashes market. With its global presence in over 105 countries and a strong ecommerce market share, MAC Cosmetics continues to innovate and expand its product offerings, including false eyelashes. The brand's commitment to artistry, inclusivity, and philanthropy has contributed to its success, particularly since its acquisition by Estee Lauder. MAC's false eyelashes are part of a broader product line that includes over 7,000 items, catering to diverse consumer preferences. The brand's influence is further amplified by its presence in 1,500 different locations worldwide.

House of Lashes

House of Lashes is a prominent player in the false eyelashes market, known for its high-quality and diverse range of products. The brand contributes to the global market growth, which is expected to reach $3.13 billion by 2034, growing at a CAGR of 6.9% from 2024 to 2034. House of Lashes, along with other key companies like Ardell International and KISS Products, dominates the market, with North America holding a significant share of 36.34% in 2024. The brand's products, including strip lashes that account for over 39% of the market revenue, are popular for their ease of use and variety of designs. House of Lashes benefits from the rising trend of enhancing beauty through makeup and cosmetics, driven by social media influence and evolving fashion trends.

Sephora Collection

Sephora Collection, although not exclusively a false eyelashes brand, is a significant player in the cosmetics market, including false eyelashes, due to its wide reach and diverse product offerings. The global false eyelashes market, which includes brands like Sephora Collection, is projected to grow from $1.6 billion in 2024 to $3.13 billion by 2034, with a CAGR of 6.9%. Sephora's influence in the beauty industry, particularly in North America where it holds a substantial market share, contributes to the overall growth of the false eyelashes market. However, specific data on Sephora Collection's market share in false eyelashes is not readily available. The brand's popularity and extensive distribution network make it a notable contributor to the industry. For more information on Sephora Collection's products, visit their official website.