Navigating the world of skincare can be overwhelming, especially when looking for the perfect face mask. With countless options available, each promising radiant skin and rejuvenation, determining the best brands can make a significant difference. Renowned names have consistently received accolades not just for their innovative formulations, but also for their commitment to sustainability and affordability. To explore a curated list of the best brands that deliver exceptional results, continue reading below.
Illustration of face mask
Best brands of face mask in 2025
Dr. Jart+
Dr. Jart+ is a leading brand in the hydrogel face mask market, known for its innovative and effective skincare products. In 2023, Dr. Jart+, along with other major players, held around 25%-30% of the market share, demonstrating its significant presence in the industry. The brand's products, such as the Cryo Rubber(tm) Face Mask and Ceramidin line, are highly regarded for their hydrating and nourishing properties, catering to various skin concerns like dryness, brightening, and anti-aging. Dr. Jart+'s products are developed using advanced technology and ingredients from skin-science labs, which has helped the brand gain a loyal customer base. The brand's influence is particularly strong in the Korean beauty market and is expanding globally through mainstream retailers. For more information, you can explore their hydrogel face mask collection.
SK-II
SK-II is a renowned brand in the facial mask market, particularly celebrated for its PITERA(tm) ingredient, derived from a unique yeast fermentation process that contains over 50 micro-nutrients, including antioxidants, vitamins, minerals, and amino acids. This proprietary ingredient helps in nourishing and improving skin from multiple dimensions, reducing visible skin damage and providing essential anti-aging care. SK-II's Facial Treatment Mask is highly effective, showing noticeable results such as reduced fine lines and wrinkles, firmer and smoother skin, and improved skin texture within a month. The brand's products are popular globally, especially in the Asia Pacific region, where countries like Japan and South Korea drive a significant portion of the demand. With its strong presence in the market, SK-II continues to innovate and meet the evolving demands of consumers.
Tatcha
Tatcha is renowned as one of the top producers of luxury face masks, known for its high-quality, Japanese-inspired skincare products. With an estimated annual revenue of $34 million and a total funding of $19.8 million, Tatcha has established a strong presence in the market. The brand's products, such as the Clarifying Clay Mask, offer unique features like a warming sensation and color change, enhancing the skincare experience. Tatcha's products are favored by 23% of consumers in the skincare mask market, highlighting its brand recognition and trust. The company's e-commerce platform generates significant revenue, with an average order value of $100-$125 and a conversion rate of 5.00-5.50%.
La Mer
La Mer, now a billion-dollar brand, is renowned for its high-quality skincare products, including its esteemed face masks. Acquired by Estee Lauder in 1995, La Mer has seen significant growth, with double-digit sales increases, particularly in the Asia Pacific region, where skincare net sales rose by 28% in the period ending December 2020. The brand's iconic Creme de la Mer and other products, such as The Intensive Revitalizing Mask, are favorites among consumers, with nearly a quarter of units sold in the UK going to first-time buyers. La Mer's Miracle Broth, a key ingredient, undergoes a 3 to 4 month fermentation process, enhancing its anti-irritant properties. This dedication to quality and innovation has solidified La Mer's position as a leading producer of face masks. Explore The Lifting and Firming Mask for more information on their revitalizing skincare offerings.
Fresh
Fresh, a renowned brand in the skincare industry, is highly regarded for its innovative and effective face masks. The global hydrogel face mask market, which includes products from Fresh, was valued at USD 116 million in 2023 and is projected to grow at a CAGR of 11.0% from 2024 to 2030, driven by rising awareness of skincare and the demand for organic and natural products. Fresh's products, such as their hydrogel face masks, are popular for their suitability for various skin types, including sensitive skin, and their natural ingredients that provide multiple benefits like improved hydration and elasticity. The brand's focus on comfort, breathability, and aesthetics has contributed significantly to its market success. With the increasing self-care culture and endorsements by social media influencers, Fresh continues to be a leading choice in the face mask market.
GlamGlow
GlamGlow is a leading brand in the face mask market, known for its high-quality and effective products. Founded in 2010 by Glenn and Shannon Dellimore, the brand quickly gained popularity for its mud-based masks, particularly the Youthmud Tinglexfoliate Treatment and Supermud Clearing Treatment. GlamGlow's products are favored by 38% of consumers for their visible results and natural ingredients, such as activated charcoal and bentonite clay. The brand's acquisition by Estee Lauder has further expanded its global reach, especially in Asia, where facial masks are a trending product category. With a strong presence in over 140 countries and significant sales driven by e-commerce platforms, GlamGlow continues to grow in the skincare market. For more information on their range of masks, visit their Mask Finder page.
Kiehl's
Kiehl's is a leading skincare and cosmetics brand, particularly renowned for its high-quality face masks and other skincare products. The brand has a strong presence in the male skincare market, with men accounting for 39% of its overall sales, and it is projected to have generated $562 million in male cosmetics revenue in the United States in 2021. Kiehl's enjoys a brand awareness of 42% among male cosmetics users in the U.S., with 9% of these users actively using the brand's products. The brand's loyalty is also notable, with around 7% of male cosmetics users indicating they are likely to use Kiehl's again. By offering personalized skincare solutions and catering to the growing demand for natural and organic products, Kiehl's continues to expand its market share.
Origins
Origins, a prestigious brand under The Estee Lauder Companies, is renowned for its high-quality face masks, with its detoxifying formula being a top seller. In 2020, Origins sold over 1.2 million mask units in North America, with one mask sold every minute, and garnered over 13,000 5-star reviews from 2009 to 2020. The brand's anti-aging sleeping mask helps minimize the look of lines and wrinkles, providing a noticeably more volumized look. Origins has also innovated in sustainable packaging, becoming the first global prestige beauty brand to use advanced recycled resin in tube pack formats in 2020. This commitment to both product efficacy and sustainability solidifies Origins' position as a leader in the face mask market.
Laneige
Laneige is a premier brand in the facial mask market, known for its innovative and scientifically-backed products, particularly its hydration-focused skincare line. The brand's Water Sleeping Mask and Lip Sleeping Mask have achieved cult status, with the Lip Sleeping Mask selling one unit every six seconds in 2023. Laneige's global presence has driven significant growth, with a 40% year-over-year revenue increase in the Americas and a 52% increase in Europe in Q1 2024. The brand's marketing strategy, including social media campaigns and influencer partnerships, has been highly effective in engaging a diverse audience. Laneige's products are widely available, including in major retailers like Sephora.
Peter Thomas Roth
Peter Thomas Roth is a luxury skincare brand renowned for its high-quality face masks, with its mask business experiencing a significant 40% growth during the pandemic. The brand's products, such as the eye-gel masks, are among its top-selling items and are praised for their effective, high-potency ingredients. Peter Thomas Roth's innovative approach, including the use of advanced plant biotechnology and stem cell technology, sets it apart in the market. The brand's retail activations, including pop-up trucks offering complimentary mask applications, have been successful in boosting brand awareness and driving sales. With a strong presence in both online and offline channels, Peter Thomas Roth continues to be a leading name in the skincare industry.
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