Top Facial Kit Brands for a Radiant Glow

In recent years, the demand for at-home facial kits has surged as more people seek convenient and effective skincare solutions. With a variety of options available in the market, selecting the right facial kit can often be daunting, especially when considering factors such as skin type and specific skincare needs. Trusted brands have made a name for themselves by offering comprehensive kits that promise a salon-like experience, all while catering to various consumer preferences. To guide you in finding the perfect match for your skincare regimen, we've curated a list of the best facial kit brands that promise both quality and results.

Illustration of facial kit

Best brands of facial kit in 2025

Olay

Olay is a leading global skincare brand, having led the skincare market since 2019 with a 15.1% market share, followed by other major brands like Neutrogena and L'Oreal. Known for its wide range of products, Olay caters to various skin types and concerns, offering personalized recommendations through its Olay Skin Advisor tool, which has seen a 94% user satisfaction rate. In the United States, 90% of face care users are aware of the Olay brand, with 28% actively using its products and 23% showing loyalty to the brand. Olay's products are sold in over 80 countries and used by more than 60 million consumers. The brand has also seen significant growth, particularly in the Chinese market, with a 20.7% sales increase in 2021 through its customer-to-manufacturer (C2M) platform. For more information on their wide range of products, visit Olay's skin care product page.

Neutrogena

Neutrogena is a highly recognized and trusted brand in the facial care market, with an impressive 88% brand awareness among face care users in the United States. It holds a significant 31% usage share, indicating that 35% of those who know the brand actually use its products. The brand also enjoys a loyalty rate of 87%, with 27% of users likely to use Neutrogena again. Despite recent challenges, Neutrogena remains a major player, having held a 14.1% market share in the skincare industry as of 2021. However, its market share has declined to less than 14% in 2023 from 23% in 2019.

L'Oréal Paris

L'Oreal Paris is a leading global beauty brand, renowned for its comprehensive range of facial kits that cater to diverse consumer needs. As of 2021, L'Oreal Paris held a significant 9.7% of the global beauty and personal care market, solidifying its position as the top global beauty brand. The brand's skincare division generated approximately $10.2 billion in revenue in 2024, reflecting a 7% increase from 2023 and accounting for 42% of the global skincare market share. L'Oreal Paris has also innovated with products like the Revitalift Filler Eye Serum and Hydra Genius Liquid Care Moisturizer, addressing various consumer needs from anti-aging to sun protection. The brand's commitment to sustainability is evident, with almost 80% of its skincare products meeting the goal of being recyclable or reusable by 2025.

Dermalogica

Dermalogica is a leading skincare brand renowned for its professional-grade, high-quality products and innovative solutions, with over 25 years of dedication to delivering outstanding skin health results. The brand has seen significant growth, with a 9.2% increase in revenue over the past three months and an average order value of $75-100. Dermalogica's product line includes best-selling items like the Daily Microfoliant and Dynamic Skin Recovery SPF50 moisturizer, which are favored by both professionals and consumers worldwide. Their strategic use of Enhanced Content has led to a 10% conversion rate lift at key retailers like Ulta Beauty. The brand has also successfully engaged with Gen Z through TikTok, increasing their followers by over 78% in the first 90 days of their campaign. Discover their best-selling products for glowing skin.

Clinique

Clinique is a highly recognized and preferred brand in the facial care market, achieving an impressive brand awareness of 74% among face care users in the United States. It is embraced by 21% of face care users, showcasing a significant market presence. The brand enjoys a loyalty rate of 67%, with 14% of users likely to opt for Clinique again. Moreover, Clinique is favored by 24% of U.S. face care users, and 32% of those familiar with the brand express positive sentiment towards it. As of 2022, about 20% of U.S. face care users had become aware of Clinique through various media channels. For more detailed statistics and insights, you can check their face care brand profile in the United States.

Estée Lauder

Estee Lauder is renowned as one of the leading producers of facial skincare products, with its skincare category generating approximately $7.9 billion in net sales in 2024. The company's strong growth is driven by brands like La Mer and Estee Lauder, which saw a 9% increase in skincare sales in the third quarter of 2024. Estee Lauder's products are popular globally, with a significant presence in over 150 countries and a brand awareness exceeding 70% in the United States. The company's focus on innovation and hero products has contributed to its success, particularly in the Asia-Pacific region where sales have surpassed those in the Americas. Estee Lauder's commitment to research and development further enhances its position in the skincare market. You can find more information on Estee Lauder's market performance.

Elemis

Elemis is a leading luxury skincare brand, renowned for its science-backed and clinically proven products, which have driven significant growth for its parent company, L'Occitane. Since its acquisition in 2019, Elemis has generated substantial revenue, with sales of over EUR84.2 million in the first half of FY2020, accounting for 11.6% of L'Occitane's total group sales. The brand has seen triple-digit growth year-over-year, with a 150% compound annual growth rate in traffic, sales, and new customers since 2016. In the UK and US, Elemis' sales grew by 27.9% and 19.9% respectively in a recent quarter, driven by solid online growth and a premiumisation strategy.

Kiehl's

Kiehl's stands as a premier brand in the skincare industry, particularly renowned for its high-quality facial kits. With 39% of its sales coming from male consumers, Kiehl's has successfully tapped into the growing male skincare market, estimated to be worth $2.9 billion in the United States. The brand's products, such as the Creamy Eye Treatment With Avocado, are favorites among beauty enthusiasts for their effectiveness and natural ingredients. Kiehl's strong market presence is further highlighted by its 9% usage share among male cosmetics users in the U.S., with 78% of its users showing loyalty to the brand. Through personalized customer experiences and innovative marketing strategies, Kiehl's continues to maintain its competitive edge.

Shiseido

Shiseido, one of the top global beauty companies, is renowned for its high-quality facial kits, driven by its robust R&D and production technology. In 2021, despite an 8.9% sales dip in Japan, Shiseido's domestic market still accounted for 26.7% of its sales, with significant growth in the skin beauty category, particularly in base makeup and sun care. The company's prestige brands, such as NARS and Cle de Peau Beaute, have seen strong double-digit growth, contributing to overall market share gains. Shiseido's innovative products, like those with Second Skin technology and BB cream designed for use under masks, have been particularly successful. The company's e-commerce sales have also grown significantly, driven by omnichannel initiatives and digital marketing. For detailed insights into Shiseido's performance, you can view their annual report.

Origins

Origins is a renowned brand in the facial skincare market, known for its nature-infused and effective products. Despite facing competition from brands like Lancome and Estee Lauder, Origins has seen consistent growth, particularly in its online business and bath and body lines, with notable upticks since early 2020. The brand benefits from the rising trend of beauty as self-care, especially among millennials and Gen-Z consumers. Origins' products, such as the Dr. Andrew Weil for Origins Mega-Mushroom Relief & Resilience Soothing Treatment Lotion, are formulated with naturally-derived ingredients and have gained popularity for their benefits like healing hydration and reducing redness. The global facial skincare market, in which Origins operates, was valued at USD 90.76 billion in 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2030. For further details, you can explore Origins' official website.