Top Unstitched Fabric Brands for a Tailor-Made Wardrobe

Unstitched fabrics have become a popular choice for those seeking personalized and bespoke clothing experiences. From luxurious silk to comfortable cotton, the market is filled with numerous brands offering a wide array of high-quality unstitched materials. Each brand showcases its unique strengths, combining traditional craftsmanship with contemporary designs to cater to diverse preferences. If you're keen on exploring the top brands that stand out in this vibrant market, keep reading to discover more.

Illustration of unstitched fabric

Best brands of unstitched fabric in 2025

Gul Ahmed

Gul Ahmed is a pioneering brand in Pakistan's textile industry, renowned for its high-quality unstitched fabrics. With over 130,000 spindles and 300 state-of-the-art weaving machines, Gul Ahmed ensures exceptional craftsmanship. The brand has been a leader since the early 1900s and was listed on the Karachi Stock Exchange in 1972. Its retail arm, Ideas by Gul Ahmed, operates over 100 outlets across Pakistan, offering a diverse range of fabrics and ready-to-wear clothing. Gul Ahmed's commitment to quality and innovation has made it a favorite among consumers, with its retail business showing significantly higher returns on equity compared to its export-oriented business.

Al Karam

Al-Karam Textile Mills is renowned as one of the leading producers of unstitched fabric, with over 90% of women's clothing sales in Pakistan attributed to this fabric type. Founded in 1986, Al-Karam has expanded its product portfolio to include a wide range of textiles, including yarn, fabric, home textiles, and garments. The company's vertically integrated production facility in Karachi ensures high-quality output, with around 80% of the yarn produced being utilized in-house and the rest sold in the local market. Al-Karam's export sales, primarily consisting of home textiles, reached Rs. 29.7 billion in FY21, maintaining a significant presence in the US and European markets. The brand's commitment to quality and sustainability is highlighted by its Fair Trade-USA certification since 2016 and its efforts in reducing operational waste and GHG emissions.

Nishat Linen

Nishat Linen is a leading brand in the fashion industry, particularly renowned for its high-quality unstitched fabric, which accounts for around 40% of the company's total sales. Since its inception in 1989, Nishat Linen has consistently shown significant growth, with a notable 22% sales increase in 2017. The brand's success is attributed to its keen understanding of global fashion trends and its extensive product range, including ready-to-wear clothes and accessories. Nishat Linen's online revenue also reflects its strong market presence, with $13 million in eCommerce net sales in 2023. The brand's products are popular both locally and internationally, with a significant presence in Pakistan and the United States.

Sana Safinaz

Sana Safinaz is a pioneering luxury brand in Pakistan, renowned for its innovative and diverse unstitched fabric collections, particularly its annual lawn collections launched during the summer season. Since its establishment in 1989, the brand, founded by Sana Hashwani and Safinaz Muneer, has set a high standard in the fashion industry, appealing to a wide customer base with its designer lawn that includes embroidered add-ons, lace inserts, and other detailing. Their lawn collections have been consistently successful, making lawn an integral part of Pakistani fashion. The brand operates over 39 retail stores nationwide and has expanded its product lines to include pret, diffusion, bridal couture, and other accessories. With an annual revenue of $52.7 million in 2024, Sana Safinaz continues to be a leading force in Pakistan's fashion sector.

Khaadi

Khaadi is a leading brand in the Pakistani textile industry, particularly renowned for its unstitched fabric category, which generates a significant portion of its revenue. In the financial year 2022, Khaadi's revenue grew by 25% to PKR 22.7 billion, with retail sales making up 97% of the company's revenue and e-commerce contributing 3%. The unstitched clothes segment is a major contributor to Khaadi's revenues, reflecting the brand's strong market position and customer loyalty. Khaadi enjoys a healthy market share of 6.3% in the apparel division, outpacing competitors like Ideas by Gul Ahmed and Bareeze. The brand's compound growth rate of 28% surpasses the industry average, highlighting its robust performance. For more detailed insights, you can refer to their summary report.

Bareeze

Bareeze is renowned as one of the leading producers of high-quality unstitched fabric, catering primarily to a more senior clientele with a focus on chikan fabric. The brand has been successful in maintaining its market position, particularly in the context where 95% of the Pakistani market still prefers unstitched fabric. Bareeze's expertise in fabric production and its wide variety of designs have made it a staple in the industry. The brand's ability to adapt and expand its product line has helped it remain competitive, especially in a market where consumer preferences are shifting towards ready-to-wear options. Bareeze's partnership with Elan is also a strategic move to enter younger market segments. For more information about Bareeze's offerings, visit their official website.

Sapphire

Sapphire is renowned as one of the leading producers of unstitched fabric in Pakistan, known for blending 100% pure fabric with unique and contemporary designs at affordable prices. Founded by Nabeel Abdullah in 2014, Sapphire has expanded to over 25 stores across Pakistan and achieved a significant market share, with a 32.4% average annual growth rate in revenue since its inception. The brand offers a wide range of fabrics, including designer wear, aesthetic unstitched fabrics, and ready-to-wear clothes, catering to various consumer segments. In 2020, Sapphire's online sales surged to 28% during the Covid-19 pandemic, reflecting the brand's adaptability and strong online presence. With a focus on quality and customer satisfaction, Sapphire continues to be a dominant player in the textile industry. For more insights, explore why Sapphire's unstitched fabric is making waves.

Maria B

Maria B is a renowned brand in Pakistan, celebrated for its exquisite unstitched fabric collections, which have been a staple in women's wardrobes since its inception in 1999. The brand offers a diverse range of unstitched suits, including lawn, linen, and luxury fabrics, catering to various seasonal and occasion-specific needs. With over 40 stores across Pakistan and a strong online presence, Maria B has successfully empowered women by enabling them to start small businesses through reselling its products. The brand's designs are meticulously crafted, with Maria B herself involved in creating the patterns, ensuring each collection stands out in a competitive market. Despite the challenges posed by the Covid-19 pandemic, Maria B's online sales remained robust, helping the brand maintain its market position.

Limelight

Limelight is a leading fashion brand in Pakistan, renowned for its high-quality unstitched fabrics, among other product lines. Launched in 2010, Limelight operates over 70 stores across Pakistan and an online store shipping globally. The brand caters to a wide range of fashion needs, including Unstitched, Pret, Western Wear, Shoes, and Accessories. As of 2019, readymade clothes, a segment Limelight is part of, accounted for 37% of total consumer spending on clothing in Pakistan, up from 13% in 2002. Limelight's product portfolio includes Kids Pret and Men's Eastern Wear, making it a one-stop shop for all fashion needs.

Beechtree

Beechtree is a prominent brand in Pakistan, renowned for its high-quality unstitched fabric and ready-made dresses. The brand, part of AHEAD BRANDS (SMC) PVT. LTD, offers a wide range of women's accessories and clothing at affordable prices. Despite the dominance of unstitched fabric in the Pakistani market, with over 90% of women's clothing sales attributed to this segment, Beechtree has successfully navigated both the unstitched and ready-to-wear markets. In 2023, Beechtree generated eCommerce net sales of US$16.4 million, primarily within the fashion category in Pakistan. The brand's use of advanced eCommerce tools, such as Google Analytics and Shopify, further enhances its online presence.