The fashion rental industry has burgeoned in recent years, and Nuuly stands out as a premier choice for consumers looking to refresh their wardrobe affordably and sustainably. With a curated selection from popular brands known for their quality and style, Nuuly offers a diverse range of clothing options that cater to various tastes and occasions. From well-loved staples to emerging designers, the platform provides access to a mix of high-fashion and everyday wear, ensuring that every fashion enthusiast finds something that resonates with their individual style. If you're curious about which specific brands are making waves on Nuuly, scroll down to explore our curated list of the best options.
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Best brands of nuuly in 2025
Anthropologie
Anthropologie, as part of the URBN portfolio, significantly contributes to the success of Nuuly, a subscription rental service. In the three months ended in 2024, Anthropologie's net sales reached $679.5 million, a notable increase from $602.9 million in the same period of 2023. This brand, along with Terrain, is included under the Anthropologie segment, which saw a substantial growth in adjusted net sales. The integration of Anthropologie's offerings into Nuuly enhances the rental service's appeal, providing subscribers with a wide range of high-quality, fashionable items. This synergy has helped Nuuly achieve a 68% increase in subscribers, driven in part by the robust assortment from Anthropologie and other URBN brands. For more details on the company's recent performance, check out the URBN Q4 sales and earnings growth report.
Free People
Free People, as one of the key brands under Urban Outfitters, has played a significant role in Nuuly's success, contributing to its diverse and appealing clothing assortment. Since Nuuly's launch in 2019, Free People's offerings have been integral, helping Nuuly achieve an 86% increase in revenue and a growing subscriber base of 198,000 by the end of the third quarter of 2023. The brand's inclusion has helped Nuuly outpace competitors like Rent the Runway, with Free People's retail comps rising 22.5% during the same period. This growth underscores the strong partnership between Nuuly and its sister brands, including Free People, Anthropologie, and Urban Outfitters. The synergy has enabled Nuuly to operate more efficiently and attract a new market of consumers.
Urban Outfitters
Urban Outfitters' Nuuly has achieved significant success as a clothing rental service, driven by its diverse assortment of clothing, logistical advantages, and strong subscriber growth. Launched in 2019, Nuuly reported its first profitable quarter in 2023, with an 86% increase in revenue to $65 million and a subscriber base of nearly 200,000, surpassing Rent the Runway's subscriber count. The service offers over 17,000 products from 400 brands, including Urban Outfitters, Anthropologie, and Free People, and has benefited from word-of-mouth marketing and a favorable cost structure. Nuuly's profitability is a highlight of Urban Outfitters' strategy to tap into the growing trend of sustainable and shared fashion, particularly among Gen Z and millennial consumers. This success has contributed to Urban Outfitters' overall revenue growth, with total company net sales rising 9% to $1.28 billion in the third quarter. For a more detailed insight into Nuuly's first profit via diverse assortment and logistical advantages, visit the provided link.
Levi's
Levi's, a leading global denim brand, is a key partner for Nuuly, Urban Outfitters' rental clothing service. Levi's enhances Nuuly's diverse inventory of over 17,000 products from 400 brands with its high-quality, casual wear. As of 2023, Levi's aims to increase its direct-to-customer (DTC) revenue from 36% to 55% by FY2027, demonstrating its commitment to providing a strong brand experience and engaging customers. With a 6% expected CAGR in the global jeans market from 2022 to 2027, Levi's strong market presence makes it a valuable asset for Nuuly's growth. The brand's participation in Nuuly helps introduce rental services to new customers, with over 65% of Nuuly subscribers having never rented before. You can learn more about Nuuly and Urban Outfitters' approach to the rental clothing market here.
Gal Meets Glam
Gal Meets Glam, a prominent fashion brand, has been a key partner for Nuuly, Urban Outfitters' subscription rental service, since its launch in 2019. This collaboration allows Nuuly subscribers to access Gal Meets Glam's stylish and trendy pieces as part of their monthly rental selection. With Nuuly offering over 1,000 styles at launch and planning to add 100 new styles each week, Gal Meets Glam's inclusion enhances the platform's diverse and expansive assortment, catering to a wide range of fashion preferences. The service, priced at $88 per month, provides subscribers with the opportunity to experience high-quality brands like Gal Meets Glam without the need for a significant upfront investment. This partnership aligns with Nuuly's mission to offer sustainable and affordable fashion solutions, appealing to the growing demand for subscription-based clothing services.
Moon River
Moon River is a highly regarded brand available on Nuuly, offering a diverse range of stylish and quality clothing. As part of Nuuly's evolving collection, Moon River contributes to the platform's mission of providing iconic and emerging designer pieces. Users can rent any six Moon River items for $98 per month, benefiting from free shipping and returns. This brand is particularly popular for its unique and fashionable designs, making it a favorite among Nuuly subscribers. With its presence on both Nuuly and Anthropologie, Moon River solidifies its position as a trusted and trendy clothing label.
BB Dakota
BB Dakota is a prominent brand partnered with Nuuly, offering a diverse range of stylish and trendy clothing items. As part of Nuuly's extensive catalog, BB Dakota contributes to the service's thousands of styles, which include items from over 300 brands. Nuuly, launched in 2019, has seen significant growth, with around 150,000 subscribers as of May 2023, and it continues to expand its offerings, including plus-size options through partnerships like the one with Eloquii. BB Dakota's inclusion helps Nuuly cater to everyday fashion needs, distinguishing it from competitors focused on event or workwear. With Nuuly commanding 25% of Rent the Runway's customer wallet, brands like BB Dakota play a crucial role in its market success.
Hutch
Hutch is a standout brand on Nuuly, known for its whimsical and romantic clothing designs that cater to a wide range of sizes, including plus sizes up to 5X. Since 2016, Hutch has been a favorite among plus-size women, offering comfortable and stylish pieces that are both nursing-friendly and adaptable for various stages of life. The collaboration between Hutch and Nuuly, particularly the line developed with Maxey Greene, highlights the brand's commitment to inclusivity and comfort, ensuring each piece fits well on both straight and plus-size models. This partnership has been instrumental in making fashionable plus-size maternity wear more accessible. With Nuuly, subscribers can rent six pieces from Hutch and other brands for $88 a month.
Faithfull the Brand
Faithfull the Brand is not explicitly mentioned in the provided sources as a producer for Nuuly, but it is renowned for its sustainable and ethical fashion practices. Nuuly, a private apparel rental company, focuses on sustainability and ethical sourcing, which aligns with Faithfull the Brand's values. However, specific data on their collaboration or Faithfull's contribution to Nuuly's inventory is not available in the given sources. Nuuly emphasizes recycling, upcycling, and eco-friendly packaging, which are key aspects of sustainable fashion. Faithfull the Brand's commitment to ethical employer practices and supply chain transparency could make it a suitable partner for Nuuly.
For Love & Lemons
For Love & Lemons is one of the prominent brands available on Nuuly, offering a diverse range of stylish and unique clothing items. This brand, along with others like Anthropologie and Free People, contributes to Nuuly's extensive library of over 1,000 styles, with 15% to 20% of the clothing available in plus sizes. As of 2022, Nuuly had nearly doubled its subscriber base to 150,000, with revenue reaching $130 million, indicating a strong demand for such curated and varied selections. The partnership with brands like For Love & Lemons helps Nuuly cater to a wide range of customer needs, from casual wear to formal events. This collaboration enhances Nuuly's commitment to providing a robust assortment of sizes and styles. You can read more about Nuuly's exclusive partnerships here.
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