When it comes to choosing the best nursing bras, comfort, support, and accessibility are key factors for new mothers. With a myriad of options available, certain brands have distinguished themselves by consistently delivering quality and innovative designs. From seamless styles to those with extra padding and adjustable straps, these brands prioritize the needs of nursing mothers, making the breastfeeding journey a more comfortable experience. Below, we explore some of the top contenders in the nursing bra market that every mother might want to consider.
Illustration of nursing bra
Best brands of nursing bra in 2025
Bravado Designs
Bravado Designs is a leading manufacturer in the global Nursing & Breastfeeding Bras market, acclaimed for its high-quality and comfortable nursing bras. Founded in 1992 by two mothers, the company has established a strong legacy in offering maternity and nursing intimates that fuse style and functionality. Bravado Designs is projected to significantly impact the market's growth, which is anticipated to reach USD 4.52 billion by 2029 at a CAGR of 7.8% from 2022 to 2029. The company is also rebranding and expanding categories to stay relevant to modern consumers, predicting a 12% revenue growth in 2023 with an expected 18% to 20% increase in the following year. Bravado Designs' products, such as the Original Full Cup Nursing Bra, are highly rated for their comfort and support.
Medela
Medela is a leading brand in the nursing bra market, known for its high-quality and comfortable products designed for pregnant and breastfeeding mothers. Their nursing bras, such as the Comfy Bra and Keep Cool(tm) Ultra Bra, feature seamless designs, adaptive stretch technology, and quick dry materials to ensure all-day comfort and support. These bras are made from soft, breathable fabrics, often with integrated breathing zones and temperature control, enhancing the breastfeeding experience. Medela's products are certified according to Oeko-Tex(r) Standard 100, ensuring safety and quality. The nursing bra market, which includes brands like Medela, is expected to grow at a CAGR of 8.1% from 2024 to 2030. You can learn more about their maternity and nursing bras on their website.
Kindred Bravely
Kindred Bravely is a leading brand in the nursing and maternity wear market, known for its comfortable and functional products. Since its inception in 2015, the company has demonstrated significant financial stability with a revenue range of $10M to $50M. Kindred Bravely's innovative product launches, such as the Sublime Contour Hands-Free Pumping & Nursing Bra, have been well-received, and their collaborative partnerships with brands like Lansinoh have enhanced their market presence. The company's products, including the Wash Wear Spare Pumping Bundle, cater to the diverse needs of lactating and pregnant women, offering features like hands-free pumping and moisture-wicking fabric. Kindred Bravely's commitment to quality and comfort has made it a go-to choice for many mothers. Explore their variety of products on their nursing bras collection page.
Cake Maternity
Cake Maternity is renowned for producing some of the best nursing bras, praised for their comfort, support, and stylish design. Recommended by lactation consultants and midwives worldwide, Cake Maternity bras are designed to accommodate both nursing and pumping, with features like front zippers and flexible wire for versatility. The brand offers a wide range of sizes and styles, ensuring a great fit for various body types. Cake Maternity bras are also recognized for their high quality and innovative design, contributing to the growth of the maternity and nursing bra market, which is projected to reach USD 6.17 billion by 2032 with a CAGR of 4.93%.
Motherhood Maternity
Motherhood Maternity is a leading brand in the nursing and maternity bras market, known for its high-quality and comfortable products. The brand offers a variety of nursing bra styles, including classic drop-down cups, seamless nursing bras, and underwire nursing bras, ensuring there is something for every mother's needs. Motherhood Maternity is part of the broader market that is expected to grow from USD 2.53 billion in 2021 to USD 4.52 billion by 2029, at a CAGR of 7.8%. Their products are designed with user-friendly features such as easy-to-open clasps and adjustable straps, making nursing easier and more comfortable. The brand's commitment to comfort and support has made it a favorite among lactating and pregnant women.
Hatch
Hatch Collection is renowned for its high-quality nursing bras, offering comfort and functionality with products like the Everyday Nursing Bra, made from 91% Pima cotton and 9% spandex for ultimate softness and durability. The brand has seen significant growth, with a 70% revenue increase in 2021 and 30% growth the following year, solidifying its position in the maternity sector. Hatch's nursing bras are designed for ease of use, featuring one-handed clasps and adjustable straps, and come in a variety of styles and colors to cater to different preferences. The brand's commitment to comfort and innovation has earned it a strong reputation, particularly among pregnant and breastfeeding women. With collaborations with major brands like J.Crew and Target, Hatch continues to expand its offerings.
Hotmilk
Hotmilk Lingerie is renowned for its high-quality maternity and nursing bras, offering comfort and style without compromising on function. Their innovative Flexi-wire design provides gentle support and molds to the body, reducing pressure on sensitive breast tissue. The brand's Forever Yours nursing bra, for example, features six hook adjustments for versatility during pregnancy and postpartum, and a comprehensive fitting guide to ensure the right size. Hotmilk's products are highly praised by nursing mothers for their comfort and practicality, such as the easy-to-manage nursing clip and soft jersey fabric. The global maternity and nursing bras market, which includes brands like Hotmilk, is expected to grow at a CAGR of 12.05% from 2024 to 2030.
Seraphine
Seraphine is a leading brand in the maternity and nursing bra market, known for its high-quality and comfortable products. The brand operates exclusively to cater to the needs of pregnant women, contributing to the growing demand for breastfeeding products and apparel. In the North America maternity innerwear market, Seraphine is one of the key players, with the maternity/nursing bras segment expected to be the fastest growing. The brand's focus on maternal health and comfort, along with innovations in design and functionality, has driven its success. For instance, the launch of smart nursing bras with innovative biosensors has further enhanced the brand's reputation. Learn more about their advanced maternity and nursing bra collection on their official website.
ThirdLove
ThirdLove is a leading brand in the nursing bra market, known for its innovative and comfortable designs. The company launched a nursing collection in 2019, which quickly gained popularity for its adaptability and comfort, featuring memory foam cups and adjustable sides. ThirdLove's products, such as the Organic Cloud Cotton Wireless Nursing Bra, are made from breathable organic cotton and offer precise sizing to cater to various body types. The brand's Fit Finder algorithm enhances the shopping experience by providing a personalized at-home fitting solution. With a valuation of $750 million and having raised $68 million in funding, ThirdLove continues to disrupt the lingerie market with its comprehensive size range and customer-centric approach.
Anita
Anita is a leading brand in the nursing bra market, known for its comfortable, functional, and high-quality maternity bras. Their collection includes a wide range of sizes, from cup sizes A-J and band sizes 30-48, catering to various body types, including plus size nursing bras. Anita's nursing bras feature easy-to-open nursing clips, soft and breathable materials, and wider straps for enhanced support. The brand is part of a market expected to grow from USD 2.53 billion in 2021 to USD 4.52 billion by 2029, with a CAGR of 7.8%. Anita's focus on comfort and practicality makes their nursing bras a preferred choice for lactating and pregnant women.
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