Top Soccer Cleat Brands: Unleash Your Inner Pro

When it comes to soccer cleats, choosing the right brand can significantly influence your performance on the field. Among the top contenders, Nike stands out for its innovative technology and stylish designs, while Adidas is known for its durability and unique fit. Puma offers a range of cleats that cater to both comfort and speed, making them a popular choice among professional and amateur players alike. If you're looking to find the soccer cleat brand that best suits your needs, read on below to discover more about what each brand has to offer.

Illustration of soccer cleats

Best brands of soccer cleats in 2025

Nike

Nike is the leading brand in the soccer cleats market, holding a significant market share of almost 49% and generating approximately $7.42 billion in revenue from football shoes alone. The Nike Mercurial is the most-played cleat model, used by 27% of players. Nike's football shoes dominate the firm ground segment, which accounts for 54% of the overall market. The brand's strong online presence, with over 60 million users visiting their website monthly, further solidifies its market position. By 2028, Nike is expected to contribute to a projected global football shoe market value of $24.50 billion.

Adidas

Adidas is a leading producer of soccer cleats, holding a significant 37.7% market share in the football shoe revenue, making it the second most-used brand after Nike. The company is renowned for its innovative technologies such as Primeknit, Bounce, and Lightstrike, which enhance performance and comfort. Adidas aims to be the best sports brand in the world, with a strong focus on sustainability and eco-innovation, having produced over 14 million products made with recycled ocean plastic by 2019. In the global soccer shoes and cleats market, Adidas competes with other major brands like Nike and Puma, with Europe being the region with the highest revenue share at 34%. By 2028, the global football shoe market is projected to reach $24.50 billion, with Adidas playing a crucial role in this growth.

Puma

PUMA is a prominent producer of soccer cleats, holding a significant 10.9% share of the football cleats market as of 2022. The brand, founded in 1948 by Rudolf Dassler, is known for its innovative and performance-driven designs, making it a favorite among professional and amateur athletes alike. In the global athletic footwear market, PUMA maintains a 2.1% share, with a notable presence in the sneaker department at 5.1%. The company's revenue from footwear has seen continuous growth, reaching $4.6 billion in 2022, with a year-on-year growth of 28.8% from 2021 to 2022. PUMA's commitment to speed and performance is reflected in its latest brand campaign, "FOREVER. FASTER.".

New Balance

New Balance is a significant player in the soccer cleats market, known for its high-quality and performance-driven products. As of 2022, New Balance holds a notable market share in the athletic shoe sector, with 6% of the global athletic shoe market and 3.8% in the US. Although specific market share data for soccer cleats is not provided, New Balance's overall footwear revenue reached a record $4.24 billion in 2022, indicating strong market presence. The company is also committed to sustainability, aiming to use 100% preferred leather and cotton by 2025. New Balance's presence in the NBA, though more focused on basketball, reflects its capability to produce top-tier athletic footwear. Learn more about New Balance shoe statistics.

Under Armour

Under Armour has emerged as a significant player in the soccer cleats market, though it still lags behind industry giants Nike and Adidas. In 2024, Under Armour surpassed Adidas in combined apparel and footwear sales in the U.S., marking a significant milestone in its growth. However, in the soccer cleats segment, Under Armour holds a minimal market share, with Nike dominating at almost 49% and Adidas at 37.7% as of 2023. Despite this, Under Armour's innovative product lines, such as HeatGear and ColdGear, have set it apart in the athletic apparel market. The company's strategic marketing and high-profile endorsements, like signing NBA star Stephen Curry, have also contributed to its rising influence. For more details, visit the football shoe statistics page.

Mizuno

Mizuno is a renowned brand in the soccer cleat market, known for its high-quality and durable products. Despite being used by only 1.2% of all football players, Mizuno's soccer cleats, such as the Morelia Neo III and Morelia II, are highly regarded for their lightweight design, premium kangaroo leather, and exceptional flexibility. Founded in 1906, Mizuno has a long history of innovation, including the production of track and field cleats since 1910 and the development of advanced athletic wear. The brand's focus on comfort and performance has made its soccer cleats a staple for many players. Mizuno generated approximately $472 million in sales from its footwear category in the financial year 2023.

Umbro

Umbro, founded in 1924, is a renowned English sports equipment manufacturer specializing in football and rugby gear, including soccer cleats. The brand gained significant traction when it introduced its first football boot in 1985, which was popular due to its affordability and quality. Umbro has been associated with several prestigious football teams and events, such as the England national team's 1966 World Cup victory and Liverpool FC's European Cup wins. Despite being a subsidiary of Iconix Brand Group since 2012, Umbro maintains a loyal customer base, with around 4% of sportswear owners in the United States owning Umbro products and 75% of these owners showing loyalty to the brand. To learn more about their journey, visit Umbro's official story page.

Diadora

Diadora is a renowned brand in the soccer cleats market, known for its high-quality and stylish products. Although it may not dominate the market share like Nike or Adidas, Diadora has a loyal customer base and is recognized for its craftsmanship and innovative designs. In the broader soccer shoes and cleats market, Diadora is one of the key players, alongside other major brands like Nike, Adidas, and Puma. Diadora's products, such as those featuring the BluShield technology, are praised for their comfort and performance. The brand's presence in the market is significant, especially in regions where soccer is highly popular.

Lotto

Lotto is a prominent brand in the soccer cleats market, known for its high-quality and innovative products. As one of the key players, Lotto competes alongside giants like Nike and Adidas, contributing to the global cleats market valued at USD 192.13 billion in 2023. The brand benefits from the market's expected growth at a CAGR of 8.05% from 2024 to 2030. Lotto's products are popular among soccer players due to their advanced technology and comfort, making them a significant segment in the soccer shoes and cleats market projected to reach USD 5.84 billion by 2031. With a strong presence in various regions, Lotto continues to innovate and meet the evolving demands of soccer athletes.

Joma

Joma is a renowned brand in the soccer cleats market, known for its high-quality and innovative products. As part of the global cleats market, which was valued at USD 192.13 billion in 2023 and is expected to grow at a CAGR of 8.05% until 2030, Joma stands out for its commitment to product innovations and strong market presence, particularly in regions like Europe and Latin America. Joma's products cater to various segments, including professional, amateur, and youth players, contributing to the brand's significant market share. The brand's focus on technology and performance has made it a favorite among soccer enthusiasts. With the soccer shoes and cleats market projected to reach USD 5.84 billion by 2031, Joma is well-positioned for continued growth. For more detailed insights, visit the Verified Market Research website.