False nails have become a popular beauty accessory, offering individuals a way to express their personal style with ease and versatility. With a myriad of options available on the market, finding the right brand can enhance your nail game significantly. From natural-looking press-ons to bold statement designs, there are brands out there known for their quality, durability, and innovative styles. If you're curious to discover the top false nail brands to elevate your manicure experience, read on below.
Illustration of false nails
Best brands of false nails in 2025
Kiss
KISS Products is a leading brand in the artificial nails market, recognized for its innovative and diverse product range. In 2023, the company launched its new e-commerce site, Falscara.com, to expand its online presence. KISS Products has introduced several new products, including a gel manicure system and no-glue needed instant toenails, to cater to changing consumer tastes. The brand's efforts have contributed significantly to the global artificial nails market, which is projected to grow at a CAGR of 5.75% from 2024 to 2032. KISS Products' strong brand presence and loyalty have helped it maintain a competitive edge in the market. For more information about their products, visit the KISS Products official website.
Static Nails
Static Nails is a leading brand in the artificial nails market, known for its innovative and high-quality Reusable Pop-On Manicures. The brand generated significant revenue, with $976,647 in online sales in October 2024 and a conversion rate of 9.50-10.00%, surpassing its competitors. Static Nails' products are praised for their strength, natural appearance, and long-lasting formulas. The brand's average order value ranges from $75-$100, positioning it as a premium option in the market. With a strong presence online, Static Nails continues to grow in the beauty and cosmetics industry.
Glu
KISS, a leading brand in the artificial nail market, has seen significant growth due to its high-quality and versatile products. In 2022, KISS generated $456 million in annual sales of both glue and press-on nails, with the brand experiencing an 80% growth in sales from December 2019 to May 2023. The brand's success can be attributed to its convenience, durability, and wide variety of nail looks, lengths, and designs. KISS products are popular among consumers, especially GenZ, who appreciate the ease of achieving trendy nail styles without the need for salon visits. The brand's influence is also evident on social media, with posts featuring faux nails increasing by 19% and video views up by 89% year over year from June 2022 to May 2023.
imPRESS
imPRESS, a brand under KISS Products, has emerged as a leading producer of false nails, particularly press-on nails, which have revolutionized the beauty industry with their convenience, affordability, and ease of application. The brand's sales have been bolstered by the COVID-19 pandemic, which accelerated the trend towards DIY beauty solutions, with KISS generating $456 million in annual sales of glue and press-on nails in 2022. imPRESS nails are known for their self-adhesive backing, eliminating the need for nail glue, and their durability, lasting up to 7 days. The brand's popularity is also driven by social media influence, with platforms like TikTok and Instagram showcasing diverse designs and application techniques, contributing to a 62% year-on-year increase in mentions on Reddit and a 32% increase in global Google searches from July 2022 to July 2023. imPRESS nails are available in various styles, colors, and lengths, making them a versatile choice for consumers.
Dashing Diva
Dashing Diva is a prominent player in the artificial nails market, known for its high-quality and innovative products such as the Gloss Nail Strips and Semi-Cured Gel Nail Strips. These products are praised for their ease of application, durability, and aesthetic appeal, with the Gloss Nail Strips not requiring a UV light and the Semi-Cured Gel Nail Strips lasting up to two weeks. The brand's products are part of a market that is expected to grow significantly, with the global artificial nails market projected to reach $4,500 million by 2032, growing at a CAGR of 12.98% from 2024 to 2032. Dashing Diva's offerings cater to the increasing demand for DIY beauty solutions, driven by convenience and time efficiency, especially accelerated by the COVID-19 pandemic. The brand is among key companies like KISS Products, Inc., and Marmalade Nails, contributing to the market's growth.
Clutch Nails
Clutch Nails is a prominent player in the false nails market, known for its diverse and creative nail products that cater to various consumer preferences. The brand has seen significant revenue, with $30,270 in October 2024 and a conversion rate of 1.00-1.50%, indicating strong market performance. Clutch Nails offers a range of false nail types, including acrylic, gel, and dip nail sets, which have become increasingly popular globally. The global nail treatment market, which includes Clutch Nails, is projected to reach over $20.9 billion by 2027, with the Asia Pacific and North America leading in revenue. Clutch Nails' average order value (AOV) of $50-75 aligns with industry standards, reflecting its competitive position.
Red Aspen
Red Aspen is a standout producer of false nails, recognized for its exceptional performance and innovation in the beauty and cosmetics industry. Since its inception, the company has achieved remarkable growth, including $20 million in revenue in 2020 and $34 million in 2021, with an impressive growth rate of 469% between 2019 and 2021. Red Aspen has been featured on prestigious lists such as the Inc. 5000 Regionals: Rocky Mountain, where it ranked #10, and was named one of the "Ones to Watch" by Direct Selling News. The company's press-on nails are highly praised for their ease of application and durability. In addition, Red Aspen has expanded its network to include over 14,000 Brand Ambassadors. With its new headquarters in Meridian, Idaho, and plans for introducing new product lines and organizing larger events, Red Aspen continues to solidify its position as a leader in the market.
Prêt-À-Porter
The artificial nail market, led by brands like KISS Products and Glamnetic, has seen significant growth, with sales of artificial nails forecasted to reach $160 million in 2023, surpassing traditional nail polish sales. This trend is driven by the convenience, variety of designs, and cost-effectiveness of artificial nails, with a growth rate of over 80% since 2019. Brands like KISS Products have generated substantial revenue, with $456 million in annual sales in 2022. The market is expected to continue growing, with a CAGR of 11.8% projected until 2031. Social media platforms like TikTok and Reddit have also seen a significant increase in mentions and views related to artificial nails. For a comprehensive analysis, check out artificial nails market insights.
Marmalade Nails
Marmalade Nails is a prominent player in the press-on nails market, known for its high-quality and versatile nail designs. In 2023, the global press-on nails market, which includes brands like Marmalade Nails, was estimated at USD 696.6 million and is expected to grow at a CAGR of 6.5% from 2024 to 2030. Marmalade Nails offers a range of designs, contributing to the market's growth driven by consumer demand for convenient and salon-quality at-home nail solutions. The brand benefits from the increasing personalization in beauty and the influence of social media platforms. As part of the broader artificial nails market, Marmalade Nails also taps into the growing trend of nail art and self-expression.
Elegant Touch
Elegant Touch is a leading brand in the false nails market, known for its high-quality products and innovative designs. As one of the top three vendors globally, Elegant Touch contributes significantly to the market's growth, with the top vendors accounting for a substantial percentage of the market share in 2023. The brand's products are popular for both professional and personal use, catering to a wide range of consumer needs. Elegant Touch, along with other major players like Nailene and Kiss, drives the market forward with new launches and diverse product portfolios. The global artificial nails market, which includes Elegant Touch's offerings, is projected to grow from $1.52 billion in 2024 to $2.37 billion by 2032, exhibiting a CAGR of 5.75%.
Leave a Reply
Your email address will not be published.