Top Brief Brands for Ultimate Comfort and Style

In the ever-evolving world of men's fashion, choosing the right pair of briefs can significantly impact comfort and style. Over the past few years, several brands have emerged as frontrunners in providing high-quality briefs that combine aesthetic appeal with unparalleled comfort. Some have revolutionized fabric technology, while others have prioritized sustainability, creating a diverse market catering to various consumer preferences. To help you navigate this landscape, we've compiled a list of the best brands offering exceptional briefs—explore our selections below.

Illustration of briefs

Best brands of briefs in 2025

Calvin Klein

Calvin Klein is a leading global fashion brand renowned for its high-quality and iconic underwear, with a history dating back to 1968. The brand's minimalist and sensual aesthetic has made its products, including briefs, highly popular. In 2020, 49% of Calvin Klein's global retail sales were generated in North America, highlighting its strong market presence. Calvin Klein's focus on modern comfort, high-quality construction, and inclusive sizing options has contributed to its success in the men's underwear market, which is expected to grow significantly, with the Asia Pacific region driving much of this growth. For more information, visit Calvin Klein's official website.

Hanes

Hanes is a leading producer of briefs, holding a significant market share in the global and North American men's underwear markets. In North America, Hanes commands a 36.0% market share of the $6.2 billion men's underwear market, surpassing the combined shares of its main competitors, Fruit of the Loom and Jockey. Globally, Hanes has a 7.5% share of the $36 billion men's underwear market, nearly double that of Fruit of the Loom. The company's strong brand presence and innovative products, such as its ComfortBlend and X-Temp technologies, contribute to its market dominance. Hanes' international segment has also seen substantial growth, with its share of revenue increasing to 36% of total sales by 2019. For more information, visit their official website.

Tommy Hilfiger

Tommy Hilfiger, though not exclusively a briefs producer, is a prominent brand in the fashion industry, known for its diverse product lines, including underwear. The brand's bodywear segment, which includes underwear and sleepwear, accounted for 5% of the company's revenue in the first quarter of 2024. Tommy Hilfiger's global revenue reached $1.95 billion in Q1 2024, with a significant portion coming from its apparel and accessories segments. The brand's sustainable products contributed 25% to its overall sales growth in Q1 2024, reflecting its commitment to eco-friendly practices. With over 2,000 retail stores globally, Tommy Hilfiger maintains a strong presence in the fashion market. For more details, visit the official Tommy Hilfiger website.

Fruit of the Loom

Fruit of the Loom is a renowned brand in the underwear market, known for its comfortable and sustainable products. The company, founded in 1851, has sold significant volumes, including 38 million pairs of sweatpants over the past four years. To appeal to younger audiences, Fruit of the Loom has revamped its brand with a digital-first approach, including a 77% year-over-year increase in social media engagement and collaborations with artists and creators. The brand's latest campaign, "Fruitisms," highlights breathable, sustainable fabrics and comfortable loungewear. Fruit of the Loom is also the best-selling brand in the U.S. for ladies underwear, men's T-Shirts, and men's sweatpants, according to NPD. For more details about their innovative and comfortable products, visit the Fruit of the Loom official website.

Hugo Boss

Hugo Boss, a renowned German fashion and luxury brand, has demonstrated exceptional performance in the apparel market, particularly in the briefs and underwear segment. In 2023, the company reported a 25% increase in sales, driven by its successful rebranding and the execution of its CLAIM 5 strategy, which enhanced its relevance among younger shoppers and led to a 44% revenue growth over three years. Despite a challenging market environment in 2024, Hugo Boss remains committed to driving growth and capturing further market share, with initiatives such as improving customer experience and conversion rates through continuous CRO strategies, resulting in a 22% increase in mobile conversions and an 11% increase on desktop. The brand's strong start in 2023 and its robust wholesale order intakes for upcoming seasons indicate its resilience and growth potential. Hugo Boss's focus on operational productivity and customer engagement is expected to further elevate its position in the market.

Jockey

Jockey International is a leading producer of men's underwear, particularly renowned for its high-quality briefs. The brand has a significant presence globally, with a notable market share in the Asia Pacific region, where it has seen a resurgence in demand post-pandemic. In India, despite a 4.0% decline in revenue from 2019 to 2020, Jockey is expected to regain its market position as the demand for comfortable and premium underwear increases. Jockey's expansion, such as the opening of a flagship store in New Delhi in 2022, highlights its commitment to meeting consumer demand. With a wide range of styles and innovations, Jockey continues to be a preferred choice for men's briefs.

Nike

Nike is one of the most dominant and influential brands in the sports industry, particularly in the production of athletic footwear and apparel. As of 2023, Nike holds a significant market share of 30% in the athletic footwear market, reflecting a 2.6% increase from its 27.4% share in 2020. The company generates over $50 billion in revenue annually, with footwear being the largest segment, contributing about $33 billion in the fiscal year ending in May 2024. Nike's strong financial performance and extensive global reach, including a presence in 170 jurisdictions, solidify its position as the world's largest seller of running shoes and sportswear. The brand's proactive supply chain management and significant investment in advertising, such as $4.06 billion spent in 2023, further enhance its market dominance. To explore more about Nike's impact and growth, visit their detailed Nike statistics.

Under Armour

Under Armour, though not primarily known for briefs, is a significant player in the apparel industry, with a market share of 3.07% in the Apparel, Footwear & Accessories sector as of Q3 2024. While they are more renowned for their athletic wear, their innovative designs and performance-driven products could potentially expand into the briefs market. However, the current market dominance in men's underwear is held by other specific brands. Under Armour's strength lies in its performance solutions, which could be adapted to various types of clothing, including briefs. Their market presence and brand reputation make them a potential contender in any apparel segment they choose to enter. For more information, visit the Under Armour official website.

Gap

Gap Inc., through its diverse brand portfolio, is a significant player in the apparel industry, though it is not specifically highlighted as a leading producer of briefs. However, Gap Inc. is well-known for its broad range of clothing, including undergarments, with nearly 90% of U.S. online fashion shoppers aware of the Gap brand. The company reported net sales of $14.9 billion for fiscal year 2023, with online sales representing 37% of total net sales. Gap's strong market presence is evident, with a market share of 11.70% in the retail apparel industry as of Q3 2024. The brand's customer base, particularly Millennials, shows high brand loyalty and frequent online shopping habits.

SAXX

SAXX is a leading innovator in the men's underwear market, known for its comfort and innovative designs. Launched in 2007, SAXX introduced the "Comfort Side Panels" which reduce discomfort and chafing, and by 2009, the company had sold over 50,000 pairs. SAXX holds about 15% of the North American market share for men's underwear in the over $20 category and has been featured in numerous international publications such as Men's Health and Esquire. The brand's products, including boxer briefs with 3D hammock-shaped pouches, have garnered a significant following among consumers seeking both comfort and style. SAXX's innovative approach has made it a dominant force in the market, particularly in the boxer brief segment which dominates with a market share of around 35%. For more information, visit the SAXX official website.