Sparkling Icons: Top Brands Redefining Artificial Jewellery

Artificial jewellery has surged in popularity, offering a blend of trendy styles and affordability that appeals to fashion enthusiasts worldwide. As the market expands, numerous brands have distinguished themselves by providing high-quality and innovative designs that cater to various tastes. Whether you're looking for statement pieces or daily-wear adornments, these brands consistently deliver collections that are both stylish and durable. For those eager to explore the leading brands in artificial jewellery, we invite you to explore further below.

Illustration of artificial jewellery

Best brands of artificial jewellery in 2025

Swarovski

Swarovski is a renowned Austrian producer of high-quality artificial jewelry, celebrated for its exquisite crystal glass products. Founded in 1895 by Daniel Swarovski, the company has expanded globally with approximately 6,600 points of sale in over 150 countries. In 2023, Swarovski reported a 4% year-over-year increase in retail sales, a 5% rise in business-to-business crystal sales, and a 6% increase in jewelry sales, with store profitability surging by 36%. The company's innovative techniques, such as the lead-free crystal production since 2012 and unique cuts like the Xilion, have solidified its position in the luxury market. Swarovski's strong performance is also reflected in its online sales growth of 11% in 2023.

Pandora

Pandora is a leading producer of artificial and contemporary jewelry, known for its high-quality, hand-finished products at affordable prices. With a brand awareness of 89% among U.S. jewelry owners, Pandora is highly recognized and liked by 46% of this demographic. The company, founded in 1982 and headquartered in Copenhagen, Denmark, operates a vertically integrated business model and has a significant global presence, selling its products in over 100 countries through around 7,800 points of sale. In 2023, the United States accounted for 30% of Pandora's global revenue, highlighting its strong market position. Pandora's charm bracelet concept, launched in 2000, has been a cornerstone product fostering customer loyalty, with around 30% of U.S. jewelry owners likely to purchase Pandora again. For more information, explore the brand's story and offerings.

BaubleBar

BaubleBar, a leading producer of fashion jewelry, is renowned for its fast speed to market and innovative use of real-time data to merchandise and design products. Founded in 2011, the company has secured $35.6 million in total funding and significantly reduced its product development cycle from 12 weeks to 8 weeks, enhancing its competitive edge. With a strong online presence, BaubleBar generated $4,411,127 in online sales revenue in October 2024, boasting a conversion rate of 3.50-4.00% and an average order value of $100-125. The brand's audience is predominantly female, with 80.77% of its website visitors being women, and it has seen a 76.12% increase in web traffic over the last month. BaubleBar's commitment to a high-touch customer experience and strong social media reach has solidified its position in the $22 billion fashion jewelry industry. For more information, visit their official website.

Alex and Ani

Alex and Ani is a renowned American jewelry brand, founded in 2004 by Carolyn Rafaelian, known for its eco-friendly and spiritually inspired costume jewelry. The company, headquartered in Cranston, Rhode Island, has a significant presence in the U.S. market, with around 50-55% of its revenue coming from its concept stores and website. By 2018, Alex and Ani aimed to increase this to 75-80% through expanded direct sales channels. The brand has employed over 1,000 people at its peak and has achieved remarkable growth, with sales increasing by 11,000% between 2010 and 2014. However, the company faced challenges, including a decline in sales during the COVID-19 pandemic, leading to a Chapter 11 bankruptcy filing. For more details, visit their official website.

Mejuri

Mejuri is a pioneering fine jewelry brand that has revolutionized the industry by offering high-quality, handcrafted pieces at affordable prices, eliminating traditional retail markups. Founded in 2015 by Noura Sakkijha, Mejuri has seen significant growth, with a 357% revenue increase from 2018 to 2019. The brand's direct-to-consumer model allows it to cut out middlemen, making luxury jewelry accessible to a wider audience. Mejuri focuses on everyday wearability, releasing new designs weekly, and emphasizes sustainability by using recycled metals and responsible sourcing. This approach has positioned Mejuri as a leader in the sustainable jewelry market, which is projected to grow from $30 billion in 2023 to $70 billion by 2030 with a CAGR of 12%.

Kendra Scott

Kendra Scott has emerged as a leading producer of lab-grown diamond jewelry, catering to the growing demand for accessible and ethically sourced fine jewelry. The brand's inaugural lab-grown diamond collection, launched in March 2024, features 19 styles with prices ranging from $500 to $2,950, and includes pieces certified by the International Gemological Institute for diamonds 0.5 carat or higher. This move aligns with the brand's strong retail momentum, having reached annual revenues of around $500 million and planning to expand from 138 to 200 stores over the next three years. Kendra Scott's commitment to innovation and customer preference has made it a favorite among millennials and Gen Z, who appreciate the brand's focus on cost, provenance, and everyday fine jewelry. With a culture rooted in Family, Fashion, and Philanthropy, Kendra Scott continues to deliver on its vision of fashion-for-philanthropy. Learn more about the launch of their lab-grown diamond collection.

Zariin

Zariin is a renowned online jewelry store in India, celebrated for its exquisite and unique designs in artificial jewelry. The brand has been recognized internationally, including the prestigious GRAZIA Young Fashion Award for excellence in Accessory Design in 2013. Zariin's jewelry is made from high-quality brass and is mostly 22kt gold-plated, offering a lifetime warranty on the gold plating. With a global presence, Zariin ships to 21 countries, including the United States, United Kingdom, Canada, and Australia. The brand's commitment to quality and craftsmanship has made it a favorite among celebrities like Sonam Kapoor, Deepika Padukone, and Priyanka Chopra. For more information, you can visit their official website.

Oscar de la Renta

Oscar de la Renta, although primarily known for its high-end fashion and luxury products, has also made significant strides in the jewelry sector, including artificial and costume jewelry. The brand's focus on accessible price points, such as $100 for earrings and rings, has expanded its customer base, particularly among younger consumers. While the brand's main revenue still comes from high-end fashion products, its jewelry segment is growing, aligning with the global costume jewelry market's projected CAGR of 7.4% from 2024 to 2030. Oscar de la Renta's strong online presence and strategic use of social media have also boosted sales, with over 7 million Instagram followers contributing to its digital success. The brand's commitment to quality and design excellence ensures that its jewelry offerings meet both emotional and functional needs of discerning consumers.

Forever 21

Forever 21 is a leading fast fashion retailer that also excels in the production and sale of artificial jewelry, offering a wide range of trendy, stylish, and budget-friendly accessories. The company's global presence, with over 790 stores across 48 countries and more than 30,000 employees, enables it to cater to a diverse customer base. Forever 21's online platform contributes significantly to its sales, allowing the brand to reach a wider geography of consumers and adapt quickly to changing fashion trends. The global fashion jewelry market, which includes Forever 21's offerings, is projected to grow at a CAGR of 6.2% from 2024 to 2033, reaching a valuation of USD 288,634.1 million by 2033. This growth is driven by rapidly changing fashion trends and the increasing demand for affordable, stylish accessories.

Tribe Amrapali

Tribe Amrapali, a sub-brand of the esteemed House of Amrapali, is a leading producer of artificial jewellery, renowned for its contemporary and affordable designs that blend traditional folklore with modern aesthetics. Since its inception in March 2013, the brand has expanded significantly, with 23 retail stores across India, including 7 located in airports to capitalize on growing footfall. Tribe Amrapali aims to increase its market share to approximately 30 percent within the next two years and maintains a 50:50 ratio in sales between online and offline stores. The brand's collections range from Rs 500 to Rs 1,75,000, catering to a diverse audience. With its strategic expansion into airport retail spaces, Tribe Amrapali is poised to reach a broader domestic and international audience. For further insights into their growth journey, explore their retail footprint expansion across India.