Top Swimwear Brands Making Waves Globally

Swimwear is a staple in many wardrobes, especially as the summer months approach and the allure of beach vacations and poolside lounging becomes irresistible. A good swimsuit not only boosts confidence but also marries style with functionality, making it an essential component of any sunny-day adventure. With an overwhelming number of brands available, each offering their unique spins on style, fit, and fabric, choosing the perfect swimwear can be a daunting task. To simplify your search, we've curated a list of some of the best swimwear brands known for their commitment to quality and fashion – check them out below!

Illustration of swimwear

Best brands of swimwear in 2025

Speedo

Speedo is a paramount brand in the swimwear industry, boasting a dominant market share of over 70% in the $200 million performance swimwear market globally. Founded in 1914, Speedo has consistently innovated, introducing groundbreaking technologies like the Fastskin and LZR Racer suits, which have been instrumental in numerous Olympic record-breaking performances. The brand's commitment to research and development has enabled it to create cutting-edge products that enhance swimmers' performance, with athletes wearing Speedo suits winning a significant number of medals, including 47 medals and 23 world records at the 2008 Beijing Olympics. Speedo operates in over 170 countries, ensuring widespread accessibility to its high-quality products. Its focus on quality, innovation, and sustainability has solidified its position as a market leader. For more insights, visit Speedo's target market.

TYR

TYR Sport, Inc., a renowned American designer, developer, and manufacturer of competitive swim and triathlon apparel, was founded in 1985 by Joseph DiLorenzo and Steve Furniss in Huntington Beach, California. As the largest privately held performance swimwear manufacturer in North America, TYR generates an estimated annual revenue of $88.5 million and employs 312 people, reflecting a 5% employee growth rate. The brand sponsors numerous professional athletes and national swimming teams, including those in the U.S. and Singapore, and has held title rights to USA Swimming's Pro Swim Series since 2018. TYR's products, such as the distinctive Durafast suits, are celebrated for their exceptional durability and longevity, often outlasting competitors in terms of lifespan. With a strong online presence, TYR's ecommerce platform conducts substantial transactions and sessions, although it trails behind competitors like Speedo in revenue. Discover more about their offerings on their official website.

Arena

Arena, a leading international swimwear brand, is celebrating its 50th anniversary in 2023 with record-breaking financial results, having generated EUR141 million in revenue in 2022, a 45% increase from 2021 and a 13% rise from pre-Covid levels. The brand, owned by Swiss investment firm Capvis since 2014, saw significant growth across all markets, distribution channels, and product categories, including a 38% increase in training swimwear and a 71% growth in e-tail revenue in Europe. Arena's strong connection to the swimming world is highlighted by its sponsorship of 40 individual athletes and 25 national federations. The brand operates in 128 countries and has a robust online presence, with e-tail revenue accounting for 25% of its total revenue. Arena's strategic investments in e-commerce infrastructure have been pivotal in its success. For more details, visit the Fashion Network article on Arena's 50th anniversary celebration.

Seafolly

Seafolly, founded in 1975 by Peter and Yvonne Halas, is a leading global swimwear brand, holding a 40% market share in Australia and recognized as the world's largest fashion swimwear brand. It is a family-owned and operated company with offices in multiple international locations, including Sydney, LA, Miami, London, and Singapore. Seafolly is the leading brand in several countries, including the UK, Canada, Germany, Holland, and Switzerland, and is the fastest-growing brand in the USA and France. The brand is known for its innovative, fashion-forward designs and extensive range of swim and lifestyle wear. Despite facing challenges, such as entering voluntary administration in 2020, Seafolly continues to be a prominent name in the swimwear industry. For more information, explore their official website here.

Billabong

Billabong is a leading brand in the surfwear industry, holding a market share of 7.49% and surpassing competitors like Quiksilver, Rip Curl, and O'Neill. Founded in 1973 by Gordon and Rena Merchant, Billabong is renowned for its durable and stylish clothing, catering to young individuals involved in surfing, skateboarding, and snowboarding. The brand has expanded globally, with products available in countries like New Zealand, Japan, and South Africa since the late 1980s. Despite financial challenges, Billabong returned to profitability in 2015 and continues to grow under the ownership of Boardriders, Inc. since 2018. Billabong's products combine performance, style, and durability, making it a preferred choice for action sports enthusiasts. For detailed market analysis, explore Billabong's market trends and insights.

Roxy

Roxy, launched in 1990 as a women's swimwear line by Quiksilver, has evolved into a global lifestyle brand, dominating the women's surf culture and beyond. The brand's innovative approach, such as introducing the first women's boardshorts in collaboration with Lisa Andersen, has been a cornerstone of its success. Roxy's products, including swimwear, wetsuits, and sportswear, are designed to be feminine, confident, and highly functional. The brand has seen significant growth, contributing to a swimwear market valued at $12.5 billion in 2021 and projected to reach $16.89 billion by 2031, growing at a CAGR of 3.5%. Explore more about Roxy's offerings on their official website.

Athleta

Athleta is a renowned brand in the women's activewear market, particularly excelling in swimwear with its modest and stylish collections. Founded in 1998 and acquired by Gap Inc. in 2008, Athleta has grown significantly, with revenue reaching approximately $1 billion in FY2017 and aiming to double to $4 billion by 2024. The brand's swimwear features quick-drying and chlorine-resistant fabrics, along with UPF 50+ sun protection, ensuring both comfort and functionality. Athleta's commitment to women's empowerment and inclusivity is reflected in its diverse product lines, catering to various body types and activities. With strong seasonal demand for its swimwear, Athleta continues to be a preferred choice for women seeking active and comfortable apparel.

L*Space

L*Space, founded by Monica Wise, is a renowned brand in the swimwear industry, known for its sophisticated, fashion-forward designs. The brand has seen significant growth, with 100% of its swimwear produced locally in Orange County, and it is expanding its factory to meet increasing demand. L*Space has a strong international presence, particularly in Europe, Canada, and Asia, and is focused on growing its global business. The brand's apparel line has also gained momentum, with top-selling styles including rompers, kimonos, and sheer, sexy pieces. L*Space employs 25 office staff and 75 factory employees, with plans to expand the team in the next 12 months. For an insightful interview with Monica Wise, visit 5 Questions with Monica Wise of L*Space.

Rip Curl

Rip Curl is a leading producer in the swimwear market, known for its innovative and sustainable approaches. The brand has been a pioneer in using sustainable fabrics such as Econyl and continues to commit to sourcing new eco-friendly materials. In their 2025 collection, Rip Curl emphasizes textured fabrics and premium quality Italian materials, reflecting their expertise in prints, vibrant colors, and technical constructions. The brand's focus on sustainability is highlighted by its B Corp certification, demonstrating its commitment to positive social and environmental impact. Rip Curl's collections, such as "The Search" and "Raw Energy," cater to various consumer profiles and trends, including the resurgence of 90's fashion and the popularity of one-piece swimwear. For more insights into their latest offerings, visit their men's surf apparel preview for the 2025 season.

Patagonia

Patagonia is renowned as a top producer of swimwear, particularly appreciated for its commitment to environmental responsibility and high-quality products. With a brand awareness of 57% among outdoor fashion owners in the United States, Patagonia enjoys a significant presence, and 19% of these owners already use the brand, indicating a strong customer base. The company's loyalty rate is impressive, with 79% of owners likely to purchase Patagonia again. Patagonia's swimwear, including women's bikinis and two-piece swimsuits, is known for its durability and eco-friendly materials. The brand's commitment to sustainability and customer satisfaction is reflected in its Ironclad Guarantee and initiatives like Worn Wear.