Trendsetters in Plus-Size Denim: Top Brands for Stylish Jeans

Finding the perfect pair of jeans can be a daunting task, especially when it comes to plus-size options. With the fashion industry gradually embracing more inclusive sizing, numerous brands are stepping up to provide stylish and comfortable jeans for everyone. From well-known fashion labels to niche designers, there are plenty of options that ensure both quality and fit for plus-size individuals. Ready to discover the best brands that cater to plus-size denim needs? Check out our curated list below.

Illustration of plus size jeans

Best brands of plus size jeans in 2025

Torrid

Torrid is a leading brand in the plus-size clothing market, particularly renowned for its plus-size jeans. As of May 2021, Torrid held 50% of the plus-size women's market in total sales and 45% of online sales, outperforming competitors like Lane Bryant and Woman Within. The brand's success is attributed to its omnichannel approach, with 70% of its sales coming from online purchases. Torrid customers spent 18% of their apparel wallet at the brand from April 2020 to March 2021, indicating strong customer loyalty. Despite recent sales declines, Torrid remains a market leader, with a focus on inventory management and pricing strategies to maintain its competitive edge. For more information, visit their official website.

Lane Bryant

Lane Bryant is a leading brand in the plus-size clothing market, particularly renowned for its extensive and stylish plus-size jeans collections. The brand has significantly expanded its casual wear offerings, catering to the growing demand for comfortable and fashionable everyday wear, which accounted for 38.37% of the market revenue in 2023. Lane Bryant's plus-size jeans, including skinny, wide leg, and boyfriend styles, are designed to provide a better fit and trendy options for plus-size consumers. The brand is part of the competitive plus-size women's clothing market, which is projected to grow at a CAGR of 4.1% from 2024 to 2030. Lane Bryant's commitment to inclusivity and quality has made it a preferred choice among plus-size consumers.

Levi's

Levi's is renowned as one of the best producers of plus-size jeans, offering a wide range of styles and sizes to cater to diverse body types. With a history dating back to 1853, Levi's has consistently innovated, introducing the first blue jeans in 1873 and expanding its plus-size line to include up to 26 sizes. According to market research, Levi's plus-size jeans have seen a significant increase in demand, with sales rising by 20% in 2022. The brand's commitment to inclusivity and comfort has made it a favorite among consumers, with 85% of customers reporting satisfaction with the fit and quality. Levi's continues to lead the market in providing stylish and comfortable plus-size jeans. For more information, explore their plus-size jeans collection.

Good American

Good American is a pioneering brand in the plus-size denim market, co-founded by Khloe Kardashian and Emma Grede in 2016. It achieved a remarkable $1 million in sales on its launch day, marking the "biggest denim launch in history." The brand offers a size-inclusive range from 00 to 24, with a special focus on curves, and has introduced innovative sizes like the 'size 15' to address the gap between straight and plus sizes. Good American's commitment to inclusivity is evident in its marketing, featuring women of all shapes and sizes, and its products have received praise for their fit, comfort, and quality. The brand's success is also reflected in the growing premium denim market, with a forecasted compound annual growth rate of over 8% between 2016 and 2020. For more details, visit their official website.

Universal Standard

Universal Standard stands out as a leader in the plus-size clothing market, offering an extensive range of sizes from 00 to 40, ensuring inclusivity and accessibility for all body types. The brand has sold over 2.5 million items of clothing and generated nearly $200 million in gross sales since its launch in 2015, with a customer repeat rate increasing from 70% in 2022 to 80% in 2024. Their denim collection, in particular, features high-quality, comfortable jeans with various cuts, styles, and washes, including the popular Bae and Joni jeans that cater to different body shapes and preferences. Universal Standard's Fit Liberty program allows customers to exchange their clothing for free if their size changes, enhancing customer loyalty and retention. This commitment to inclusivity and quality has made Universal Standard a go-to brand for plus-size fashion.

Madewell

Madewell, although aiming to be more size inclusive, has faced criticism for its plus-size jeans fitting issues. Despite expanding their denim line to include sizes up to 20/22, the sizing has been inconsistent, with a size 35 fitting more like a size 16/18, causing confusion and dissatisfaction among plus-size customers. This misstep has highlighted the need for more accurate sizing and greater inclusivity in the fashion industry. The brand's attempt to tap into the $21 billion plus-size market has been marred by these sizing discrepancies. However, Madewell has made efforts to adjust their size chart and improve fit accuracy. For a detailed review, check out this Madewell plus size jeans review.

ASOS Curve

ASOS Curve is renowned as one of the best producers for plus-size jeans, offering a wide range of stylish and comfortable options. The brand caters to sizes up to a US 22 equivalent, ensuring a fit that exceeds expectations in terms of quality and design. Despite some items running large, the overall feedback is positive, with many customers appreciating the free shipping and free returns policy. ASOS Curve has been a favorite among plus-size fashion enthusiasts since its inception, with sales and customer satisfaction continuing to grow, reflecting the brand's success in the online fashion market. The brand's commitment to providing the latest fashions has made it a formidable player in the industry. For more details, you can explore their size charts and offerings.

Old Navy

Old Navy has emerged as a leading brand in the plus-size market, particularly with its revamped strategy to capture a larger share of the $32 billion US plus-size women's market. The brand has unified its design teams to ensure all women's apparel, including plus sizes, is designed and offered simultaneously, addressing past criticisms of treating plus sizes as an afterthought. Female shoppers, who account for 62.6% of Old Navy's shopper base, are significantly drawn to the brand's inclusive range of maternity and plus-size clothing. Old Navy aims to reach $10 billion in sales by 2023, up from $7.5 billion in 2020, and its plus-size offerings are a key component of this growth strategy. The brand's focus on size inclusivity and comfort aligns with the growing trend of casual wear, which dominates the plus-size market with 33.0% of the product segment share. For more details, visit their revamped plus-size strategy.

ELOQUII

ELOQUII is a leading brand in the plus-size clothing market, particularly renowned for its fashion-forward plus-size jeans. The brand caters to sizes 14-32, offering trendy and high-quality apparel that meets the evolving demands of the plus-size consumer base. With approximately 67% of the U.S. population considered plus-sized, ELOQUII taps into this growing $21 billion market, which is expanding at twice the rate of the straight-size market. ELOQUII's commitment to fit, quality, and on-trend styles makes it a favorite among plus-size consumers. The brand's consistent monthly drops and broad product categories ensure a fresh and diverse selection for its customers.

American Eagle's Aerie.

Aerie, a brand under American Eagle Outfitters, has established itself as a leading producer of plus-size jeans, known for its inclusive sizing and body positivity messaging. As of December 2020, Aerie held a 4% share in the women's U.S. intimate apparel market and achieved $1 billion in revenues, marking its 25th consecutive quarter of double-digit growth. The brand offers sizes up to 24 online and has seen significant success with its Offline by Aerie activewear line, which has exceeded company expectations. Aerie's commitment to extended sizing and comfortable, fashionable clothing has made it a favorite among plus-size consumers. The brand continues to expand its retail presence with plans to open 25-30 Offline by Aerie stores.