Top Nail Polish Brands for Stunning, Long-Lasting Color

In today's vibrant beauty industry, nail paint has emerged as an essential accessory for those looking to express their personal style. With an array of brands offering unique colors and finishes, choosing the best one can be a delightful yet overwhelming experience. From classic shades to trendsetting hues, each brand brings its own flair to the world of nail art, promising long-lasting wear and stunning results. Discover the crème de la crème of nail paint brands in our carefully curated list below and find the perfect match for your nails.

Illustration of nail paint

Best brands of nail paint in 2025

OPI

OPI is a leading brand in the nail polish market, known for its high-quality and innovative products. It dominates the North American market with nearly 35.7% of the market share, alongside other major brands like Sally Hansen and Essie. OPI's product range includes the popular Infinite Shine system, which offers a gel-like finish without UV light, and other formulations like traditional lacquer and gel polishes. The brand's products are available in over 150 shades and are favored for their durability and vibrant colors. OPI's strong market presence is further reinforced by its extensive distribution through specialty stores, online channels, and major retailers.

Essie

Essie, a leading brand in the nail polish market, has been a staple in the beauty industry since 1981, known for its high-quality and safe products. It dominates the North American market, contributing significantly to the region's 35.7% market share in 2024. Essie's extensive palette includes over 1,000 nuanced colors, and its products, such as the ESSIE ORIGINAL and GEL COUTURE lines, are highly regarded for their salon-quality formulas and whimsical names. The brand's commitment to innovation and customer loyalty has made it a favorite among beauty professionals, celebrities, and consumers alike. With its strong presence and continuous innovation, Essie remains a key player in the global nail polish market, expected to grow at a CAGR of 7.1% from 2024 to 2031. For more insights, visit their official Essie page.

Sally Hansen

Sally Hansen is a prominent brand in the nail polish market, known for its innovative and diverse product lines, including the popular Miracle Gel and plant-based polishes. The brand has been consistently releasing new and unique finishes, such as the 'Shine Like a Diamond' collection, which features shimmery and holographic shades. Sally Hansen's products are favored for their ease of application and long-lasting formulas, with some polishes lasting up to 8 days without a UV lamp. The brand is part of the larger nail polish market, which was valued at around USD 16.23 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030. Sally Hansen's commitment to quality and innovation has made it a staple among nail care enthusiasts.

Deborah Lippmann

Deborah Lippmann is a renowned brand in the nail polish industry, known for its high-quality, luxury nail lacquers and treatments. Founded by Deborah Lippmann, a celebrated manicurist who has worked with top celebrities and fashion houses, the brand offers over 70 long-wearing shades and is recognized for its innovative, 21-Free and vegan formulas. Her Gel Lab Pro Color nail polish is an award-winning alternative to gel polish, requiring no lamps or special tools and featuring 10 exclusive ingredients for nail health and shine. Deborah Lippmann's products are frequently featured in top magazines and are favored by celebrities such as Sofia Vergara, Lady Gaga, and Amy Schumer. The brand is also committed to sustainability, updating its packaging to reduce environmental impact.

Zoya

Zoya is renowned as one of the best producers of nail polish, particularly noted for its commitment to removing toxic ingredients from its formulations. Since its inception, Zoya has been a pioneer in the industry, becoming the first beauty company to eliminate harmful toxins such as toluene, camphor, formaldehyde, and DBP from its products, now labeled as BIG 10 free. This dedication to safety and quality has made Zoya a favorite among consumers, especially those seeking eco-friendly and non-toxic nail care options. With over 400 colors available, Zoya's extensive range caters to a wide variety of tastes and preferences. The brand's popularity is further enhanced by its strong presence in the market, aligning with the growing demand for nail care products, especially among millennials. For more insights into their offerings, visit their official website.

Chanel Le Vernis

Chanel's LE VERNIS Longwear Nail Colour is a premium product renowned for its protective and long-lasting formula, enriched with high concentrations of pigments and naturally derived camellia eco-ceramides. This nail polish offers a glossy sheen and unparalleled hold, making it an essential accessory for any look. Part of the broader nail polish market, which is expected to grow from USD 15.81 billion in 2023 to USD 16.80 billion in 2024 at a CAGR of 6.23%, LE VERNIS stands out for its quality and durability. The formula is quick-drying, has no strong odor, and maintains its quality even after a year. This product is part of Chanel's Winter Tale Collection, inspired by the northern lights and snowflakes. Discover more about LE VERNIS Longwear Nail Colour and its exquisite offerings.

Butter London

Butter London is a renowned brand in the nail care industry, known for its high-quality nail treatment products and stylish nail lacquers. The brand offers a variety of products, including nail polishes, cuticle treatments, and nail care accessories, all designed to strengthen, heal, and beautify nails. With a focus on innovative formulations and trendy colors, Butter London caters to the growing demand for nail art and care products, particularly among millennials. Their products are priced competitively, with many items available for around $18. The brand's commitment to quality and style has made it a favorite among consumers looking for premium nail care solutions.

CND Vinylux

CND Vinylux is a renowned brand in the nail care industry, known for its long-wear polish system that provides 7+ days of wear with a self-adhering color coat, eliminating the need for a base coat. This fast-drying formula is ready in just 8 1/2 minutes, making it ideal for natural nail services, pedicures, and nail art. The Vinylux system includes an all-in-one base and color coat and a top coat for high shine. As part of the broader nail care market, which was valued at USD 23.41 billion in 2023 and is expected to grow, CND Vinylux contributes to the dominance of the nail polish segment. The Asia Pacific region, which leads the global market, further supports the growth of premium nail polish brands like CND Vinylux. You can find more information about their offerings on their official website.

Dior Vernis

Dior Vernis is renowned as one of the top producers of high-quality nail polish, known for its versatile, wearable, and well-pigmented colors. The brand's Gel Shine formula is particularly praised for its smooth application and fast-drying properties, with a wide and precise brush applicator that enhances the user experience. In 2022, Dior's perfumes and cosmetics revenue, which includes nail care products, reached EUR7.72 billion, indicating a strong market presence. The brand's nail varnish and nail care segment saw an increase in users, with 351,000 users in 2020, reflecting its growing popularity. Dior Vernis is available at various high-end retailers such as Sephora, Nordstrom, and Saks, retailing at $27 per unit. For more details, visit their official Dior Vernis Gel Shine page.

Smith & Cult

Smith & Cult is a standout brand in the nail polish market, renowned for its vibrant and unique color offerings, luxurious packaging, and playful, rebellious attitude. Launched in 2015, the brand has gained popularity for its 5-free formulas, which exclude harmful chemicals like formaldehyde, toluene, and DBP. Despite some users finding the formula slightly challenging to apply, the polishes are praised for their reasonable durability and wide range of shades. Smith & Cult's products are highly regarded for their creative names and descriptions, making them a favorite among those who appreciate clever branding. The brand's appeal extends beyond nail polish, as they also offer lip and eye products, though their polishes remain the most appealing. For a comprehensive list of best non-toxic nail polish brands, visit the provided link.