Top Tote Bag Brands You Need to Check Out

Tote bags have become an essential accessory for their versatility and style, effortlessly complementing various outfits and occasions. With an array of designs catering to different tastes, choosing the perfect tote can be overwhelming. Renowned brands have continually set standards in craftsmanship, quality materials, and unique aesthetics, offering a variety of choices for every fashion enthusiast. To explore some of the top brands that have excelled in creating exceptional tote bags, continue reading below.

Illustration of tote bags

Best brands of tote bags in 2025

Longchamp

Longchamp is a renowned French luxury brand that has established itself as a leading producer of tote bags, particularly with its iconic Le Pliage collection. Since its debut in 1993, Longchamp has sold over 32 million Le Pliage totes and duffels, averaging nearly 1.5 million sales per year. These bags are celebrated for their lightweight, durable design and foldable feature, making them highly popular for travel, school, and work. Longchamp maintains its luxury image by collaborating with fashion-forward brands and artists, ensuring high quality by controlling all stages of production. With a strong global presence in over 80 countries, Longchamp continues to innovate and appeal to a broad demographic. For more details, visit the Longchamp official website.

Cuyana

Cuyana is renowned as one of the best producers of tote bags, having sold over $300 million in goods since its launch in 2014. The brand is committed to sustainability, with 100% of its products carrying sustainable certifications and a goal to go fully carbon-neutral with its packaging by 2025. Cuyana's bags, such as the Classic Easy Tote, are made from high-quality, LWG-certified leather and are designed to be durable and multi-functional, aligning with the brand's "fewer, better" ethos. The brand's focus on quality and sustainability has led to a loyal customer base, with plans to expand its product line to include more luxurious materials like lambskin leather, priced up to $800. Cuyana's strategy of selling fewer, higher-quality items has helped it maintain profitability since 2018.

Madewell

Madewell is renowned for producing high-quality tote bags that combine style and functionality, making them a favorite among consumers. The brand's tote bags, such as the Essential Bucket Tote and the Market Tote, are popular for their durable leather construction and versatile designs. Madewell's products are often highlighted during sales events, such as Black Friday, where shoppers can enjoy significant discounts, like 40% off sitewide and an additional 30% off with specific discount codes. The brand's commitment to quality and affordability has made its tote bags essential items in many wardrobes. With celebrities like Katie Holmes frequently spotted with Madewell totes, the brand's appeal continues to grow.

Tory Burch

Tory Burch is a prominent player in the tote bags market, known for its high-quality and stylish products. The brand is part of the larger market that saw the global tote bags sector grow from $5.22 billion in 2023 to $5.54 billion in 2024, with a compound annual growth rate (CAGR) of 6.2%. Tory Burch, along with other key players like Louis Vuitton and Gucci, contributes to the market's strong growth driven by increasing environmental awareness and sustainability movements. The brand's focus on eco-friendly materials and technological integration enhances its appeal to environmentally conscious consumers. By 2028, the tote bags market is expected to reach $7.08 billion, further solidifying Tory Burch's position in this expanding market.

Everlane

Everlane is renowned for producing high-quality tote bags, exemplifying the brand's commitment to ethical and sustainable fashion. Their Day Market Tote, for instance, is praised for its sturdy yet malleable leather and well-balanced design, making it a versatile and durable choice. Everlane's focus on transparency and sustainability is evident in their use of preferred materials, such as organic and recycled fibers, which accounted for 76% of their total fiber use in 2022. The brand's efforts have resulted in a 20% reduction in carbon emissions since 2019, with a goal to achieve a 50% reduction by 2030. This dedication to quality and sustainability makes Everlane a standout producer of tote bags.

Kate Spade

Kate Spade New York is renowned for its vibrant and functional tote bags, which have been a cornerstone of the brand since its launch in 1993 with a collection of six essential handbags. The brand's tote bags, such as the iconic "Sam" bag, saw a significant surge in sales, with a 464-percent increase in non-leather Kate Spade bags on resale sites following the designer's death in 2018. Known for their polished ease, thoughtful details, and modern use of color, Kate Spade totes embody the brand's optimistic femininity and youthful spirit. These bags are highly versatile, featuring multiple pockets and adjustable straps, making them a favorite among consumers. As part of the Tapestry portfolio, Kate Spade continues to innovate and celebrate confident women with its distinctive designs. Explore more about their tote bags collection.

L.L. Bean

L.L. Bean is renowned for its high-quality tote bags, which contributed to the company's second-strongest revenue year in its 110-year history, with 2022 net revenue reaching $1.8 billion. The brand's classic canvas tote bags saw a 10-year sales high, driven by Gen Z's embrace of personalized embroidery services, particularly the "Ironic Boat and Tote" trend. Men's and women's apparel also set a combined sales record, with travel apparel up 23%, boots up 24%, and extended sizes up 15%. L.L. Bean's commitment to quality, customer service, and outdoor enthusiasts has earned it a loyal global following. The company's flagship store in Freeport, Maine, attracts 3 million visitors annually, further solidifying its market presence.

Goyard

Goyard is renowned as one of the top producers of luxury tote bags, with sales of their canvas and leather totes increasing by 16.5% in 2024, according to Fashionphile's Ultra-Luxury Resale Report. The brand's St. Louis bag holds a particularly high resale value, retaining up to 112% of its original retail price, making it a highly sought-after item in the secondary market. Goyard's exclusive nature, with only nine authorized retail locations worldwide, contributes to the high demand and value of their bags. The Anjou and Plumet bags also perform well, holding up to 84% and 111% of their original retail prices, respectively. This strong resale performance underscores Goyard's position as a leader in the luxury tote bag market. For more information on Goyard bags, visit Marie Claire's luxury street style guide.

Coach

Coach, a prominent brand under Tapestry Inc., has seen significant success in the handbag market, particularly with its tote bags. In 2024, Coach's women's handbags generated net sales of about $2.5 billion, highlighting the brand's strong performance. The brand acquired 15 million new customers in North America over the last 24 months, with 7.7 million new customers added in fiscal 2022 alone. Coach's sales rose 18% to $4.92 billion in the fiscal year ended July 2, 2022, exceeding pre-pandemic sales levels. This growth underscores Coach's commitment to quality and style, making it a favored choice for tote bags. For more detailed statistics about Coach's sales performance, visit their comprehensive sales analysis at Statista's Coach Sales Statistics.

Marc Jacobs

Marc Jacobs is a prominent brand in the tote bag market, known for its stylish and sustainable designs. The brand's online store generates significant eCommerce net sales, with a focus on the fashion category, particularly bags and accessories. In 2023, the online revenue of marcjacobs.com amounted to US$96.5 million, indicating strong consumer demand for their products. The brand's commitment to sustainability aligns with the growing trend of eco-friendly tote bags, which are expected to drive market growth with a CAGR of 4.9% from 2024 to 2034. Marc Jacobs' innovative designs and strong online presence make it a key player in the tote bag industry.