Top Tote Bag Brands for Style and Sustainability

Tote bags have become a staple in the world of fashion, offering a perfect blend of style and functionality. With countless options available, selecting the right brand can make a significant difference in terms of quality, design, and durability. Some of the leading brands renowned for their exceptional tote bags include Longchamp, known for their timeless and versatile designs, and Baggu, celebrated for their eco-friendly and colorful options. For a deeper dive into a curated list of the best tote bag brands and what makes each one stand out, continue reading below.

Illustration of tote bag

Best brands of tote bag in 2025

Longchamp

Longchamp is renowned as one of the leading producers of tote bags, particularly with its iconic Le Pliage line, which has sold over 32 million units since its debut in 1993, averaging nearly 1.5 million sales per year. The brand's tote bags are celebrated for their lightweight, durable design and fashionable appeal, contributing significantly to Longchamp's annual sales of $579 million. The Le Pliage tote, available in various colors and trimmed with leather, is priced between $95 to $145, making it more accessible than many luxury purses. Longchamp's success in the tote bag market is also reflected in the broader handbag industry, where tote bags, like those from Longchamp, held over 40% of the market share in recent years. The brand's commitment to quality and sustainability has further solidified its position in the global market.

Tory Burch

Tory Burch, a renowned American lifestyle retailer, is a significant player in the tote bags market, known for its elegant and stylish designs. Established in 2004, the brand has built a strong reputation in the mid-luxury and luxury fashion sector. Tory Burch's product lines, including handbags and accessories, are highly sought after, and the brand is part of a global tote bags market that was valued at $22.43 billion in 2023 and is expected to reach $32.3 billion by 2030, growing at a CAGR of 5.3%. The brand's contribution to the market is notable, especially given the increasing emphasis on sustainability and environmental awareness driving the tote bag market's growth. Tory Burch's products are part of a broader market trend that sees the tote bags sector expanding due to retail expansion, consumer convenience, and rising fashion industry influence.

Cuyana

Cuyana is renowned as one of the best producers of tote bags, having sold over $300 million in goods since its launch in 2014. The brand is known for its minimalist and versatile designs, such as the Systems Tote, which combines functionality with elegant aesthetics. Cuyana's commitment to quality and sustainability is reflected in its "fewer, better" ethos, encouraging customers to buy fewer, higher-quality items. The brand has been profitable since 2018 and is now expanding its product line to include higher-end bags with materials like lambskin leather, priced up to $800. Cuyana's focus on customer loyalty and sustainable design has contributed to its rapid growth and loyal customer base. For more insights on Cuyana's market expansion, visit this article.

Everlane

Everlane is renowned for its high-quality and ethically produced tote bags, such as the Day Market Tote, which boasts a balanced design and ample storage capacity. The brand's commitment to transparency and sustainability is evident in its use of preferred materials, with 76% of its total fiber use in 2022 consisting of certified recycled, regenerative, organic, and responsible fibers. Everlane has achieved a 20% reduction in carbon emissions since 2019 and aims for a 50% reduction by 2030. The brand's focus on radical transparency includes detailed pricing guides and supply chain disclosures. Everlane's products, including its tote bags, are designed for longevity and sustainability.

Louis Vuitton

Louis Vuitton is a pinnacle in the luxury goods industry, renowned for its exquisite tote bags that embody superior craftsmanship and elegance. Founded in 1854, the brand has maintained its prestige over 150 years, with a brand value of $23.4 billion in 2022 and revenue of $75.9 billion in 2021. Louis Vuitton's tote bags, such as the iconic Monogram and Damier patterns, are highly sought after for their unique designs and high-quality materials. The brand's attention to detail, including brass-plated hardware and precise stitching, sets its products apart from counterfeit versions. With a global presence and a strong market capitalization of $306.18 billion, Louis Vuitton continues to lead the luxury market.

Madewell

Madewell is renowned as one of the top producers of tote bags, emphasizing sustainability and environmental awareness. In 2022, Madewell collected 1.6 million garments through their trade-in program for reselling or responsible recycling, and 48% of their denim was Fair Trade Certified™. The brand has also expanded its Fair Trade reach, certifying three additional factories and contributing nearly $1 million in premiums to benefit the people who craft their products. Madewell's commitment to sustainability includes launching bluesign®-approved denim styles and diverting 76 tons of waste from landfills through partnerships like Cotton Inc.'s Blue Jeans Go Green program. This dedication to responsible practices makes Madewell a leader in the tote bag market. For more information, you can read their Impact Report 2022.

Marc Jacobs

Marc Jacobs is renowned for producing some of the most iconic and sought-after tote bags in the fashion industry. Since its debut, the Marc Jacobs tote bag has sold 100,000 units in its first year and continues to be a cult favorite among celebrities and fashion enthusiasts, including Cardi B, SZA, and Kim Kardashian. The brand's ability to merge high fashion with mainstream culture has solidified the tote bag's appeal. Marc Jacobs' innovative marketing strategies, such as using social media and collaborations with popular artists, have further boosted the bag's popularity. The brand's influence in the fashion world is evident from its successful tenure at Louis Vuitton, where Jacobs transformed the brand into a luxury giant. For more on how Marc Jacobs tote bag became a cult fashion icon, visit their detailed overview.

Coach

Coach is a leading brand in the handbag market, particularly renowned for its tote bags, which are highly popular among consumers due to their multi-purpose design and stylish appeal. In 2024, Coach's women's handbags, including tote bags, generated net sales of about 2.5 billion U.S. dollars globally. The brand's strategic marketing and design efforts, such as the successful launch of the Tabby bag, have significantly boosted its popularity, especially among younger consumers, with Coach rising to the number one favorite handbag brand among US female teens by 2022. Tote bags, in general, held a market share of 41.13% in 2022, highlighting their widespread acceptance and utility. Coach's data-driven approach to product design and marketing has been instrumental in making its tote bags a hit. For more details, explore their collection of Coach tote bags.

Kate Spade

Kate Spade, a renowned brand under the Tapestry Inc. umbrella, is celebrated for its innovative and stylish handbags, particularly its tote bags. Founded in 1993 by Kate and Andy Spade, the brand has established a strong presence in the global handbag market, known for its distinctive and functional designs. The tote segment, in which Kate Spade excels, is projected to dominate the market due to its versatility and aesthetic appeal, such as the Carmen Tote with multiple pockets and adjustable straps. Despite recent revenue declines, Kate Spade remains a significant player, with over 400 locations worldwide and a strong online presence. The brand's commitment to empowering women and its social impact initiatives further enhance its reputation.

Telfar

Telfar is a standout brand in the fashion industry, particularly renowned for its highly sought-after tote bags. In 2023, Telfar's shopping tote was named the most-favored bag, surpassing brands like Hermes and Gucci, with a remarkable 228% average value retention, according to Rebag's Clair Report. The brand's "Bushwick Birkin" label has garnered a cult following and retains its value exceptionally well in the resale market. Telfar's inclusive ethos and affordable pricing have contributed to its widespread popularity. The brand's eCommerce net sales reached $34 million in 2023, with a significant portion generated in the United States.