Top Nightwear Brands for Luxurious Comfort and Style

Choosing the right nightwear brand is crucial for a good night's sleep and ultimate comfort. With numerous options available, it can be a challenge to find the perfect blend of quality, style, and affordability. In this article, we've curated a list of the top brands that excel in providing luxurious and comfortable nighties, ensuring you get your beauty rest in style. Read on to discover our selections below and elevate your nighttime wardrobe.

Illustration of nighty

Best brands of nighty in 2025

Victoria's Secret

Victoria's Secret remains a prominent player in the lingerie market, despite recent declines. The brand, which includes Pink and other subsidiaries, maintains about 20% market share in intimates in North America as of 2024. Historically, Victoria's Secret held a 31.7% market share in 2013, which decreased to 24% by 2018. The company has seen improvements in its beauty business, with four consecutive quarters of growth, and has enhanced its gross margins through supply chain upgrades. With nearly $6.18 billion in net sales worldwide as of 2023, Victoria's Secret continues to be a significant force in the industry. For more information, visit their official website: Victoria's Secret.

Marks & Spencer

Marks & Spencer has solidified its position as a leading retailer, particularly in the lingerie sector, with a significant surge in nightwear and underwear sales. In the past year, M&S sold 20 million bras and 60 million pairs of knickers, driven largely by strong demand from Millennials and Gen Z customers, who account for a third of underwear sales, doubling from the previous year. The "B by Boutique" line, launched in 2022, saw a 16% increase in sales, contributing to M&S's strong performance. This success is part of CEO Stuart Machin's efforts to revitalize the clothing division, which has led to a 5.3% rise in clothing and homeware sales. M&S now holds a 10% share in the clothing and homeware market, marking a significant turnaround for the brand. For more details on their nightwear collection, visit the M&S nightwear section.

H&M

H&M is a leading global fashion retailer known for its diverse and stylish product lines, including a wide range of nightwear. The company, with its headquarters in Sweden, sources its products from various countries such as China, Bangladesh, and India, ensuring a global reach and affordability. In 2023, H&M achieved its highest ever global sales of over 236 billion Swedish kronor, highlighting its strong market presence. The brand is committed to sustainability, with plans to use no virgin down or feathers in its products by the end of 2025. H&M operates approximately 4,370 stores worldwide and employs over 100,000 people, making it a significant player in the fashion industry.

Natori

The Natori Company, founded by Josie Natori in 1977, is a renowned producer of high-end women's fashion, particularly excelling in lingerie, nightwear, and loungewear. The brand has seen significant growth, especially during the COVID-19 pandemic, with a 141% increase in customers, a 164% increase in orders, and a 163% increase in revenue from January-February 2020 to January-February 2022. Natori's products are available in 25 countries and in prestigious department stores like Saks Fifth Avenue, Nordstrom, Neiman Marcus, and Bloomingdale's. The company has expanded its offerings to include ready-to-wear, home furnishings, and even a men's line launched in 2006. Natori's success is also attributed to its strong ecommerce presence, supported by platforms like BigCommerce. For more information about their offerings, visit the Natori Company's official website.

Eberjey

Eberjey, founded in 1996 by Ali Mejia and Mariela Rovito, is a renowned brand specializing in luxurious and comfortable sleepwear, loungewear, and accessories. Known for its soft and breathable fabrics, Eberjey generates an estimated annual revenue of $26.9 million and has seen a 27% growth in online sales over the past three months. The brand is popular among celebrities like Meghan Markle and Kylie Jenner and is sold in over 1,200 specialty stores worldwide. Eberjey's products, including their signature Gisele pajamas made from beech tree fibers, are highly praised for their comfort and elegance. The brand also emphasizes sustainability, using eco-friendly materials like linen and manufacturing in ethically-certified factories. Find more about their exquisite collections on the Eberjey official website.

Calvin Klein

Calvin Klein is a renowned global fashion brand that excels in producing high-quality nightwear, known for its minimalist and sensual aesthetic. Founded in 1968, the brand has established itself as a leader in the fashion industry, with a significant presence in the nightwear market. Calvin Klein's nightwear collections, including pajamas and nightdresses, are popular for their comfort and stylish designs. The brand's global retail sales amounted to $9.3 billion in 2022, reflecting its strong market presence. Calvin Klein's products are available in various regions, including North America, Europe, and Asia-Pacific, catering to a wide range of customers.

Hanro

Hanro is a renowned brand that has been producing high-quality lingerie, nightwear, and loungewear for 140 years, since its founding in 1884. Known for its luxurious understatement, highest quality, and classic style, Hanro uses 80% of its own textile production from factories in Vorarlberg, Austria, and sews the pieces in its own tailoring operations in Portugal. The brand's "Cotton Seamless" series, made from 100% long-staple cotton, is particularly acclaimed for its soft feel and timeless sheen, and is certified by OEKO-TEX® STANDARD 100 and OEKO TEX® - MADE IN GREEN. Hanro's products are represented in almost 50 countries and are available at top shopping addresses globally. The brand's attention to detail and commitment to sustainability make it a standout in the sleepwear market.

La Perla

La Perla is a renowned luxury lingerie brand that has been redefining its image to appeal to a broader audience, particularly millennials. Under the creative direction of Julia Haart, who joined in 2016, La Perla has expanded its product line beyond traditional lingerie to include ready-to-wear, sleepwear, beachwear, and accessories. This strategic move aims to increase the brand's visibility and appeal, as evidenced by its inaugural runway show at New York Fashion Week featuring Kendall Jenner. Despite the challenges in the slowing lingerie market, which grew only 1.9% from 2011 to 2016, La Perla has seen an uptick in digital sales, rising from 5% of total sales in 2008 to 15% in 2016. The brand's commitment to using exquisite materials and understanding women's bodies sets it apart as a luxury leader. For more information, visit their official website La Perla.

Soma

Soma, founded in 2004, stands out as a leading producer of nightwear and intimate apparel, renowned for its commitment to comfort and inclusivity. The brand's all-women led design team has crafted collections like Soma WKND(tm), which features soft, lightweight, and sustainable eco-yarns made from recycled plastic bottles. Soma's innovative products, such as the Vanishing(r) bra and panty collections and Cool Nights(r) sleepwear, have garnered a dedicated following with a 90% bra fit satisfaction rate. The brand's strong performance is evident in its 39.3% sales increase in 2021, outpacing the U.S. apparel market. With over 250 boutiques and outlets nationwide, Soma continues to support women through all phases of their lives. Discover more about their collections on their official website.

Carole Hochman

Carole Hochman is renowned for its exquisite and comfortable sleepwear, particularly its nightgowns, which are crafted from 100% cotton to ensure softness and relaxation. The brand offers a diverse range of nightgowns, including short, ballet, and waltz styles, priced between $58 to $70. With free US shipping on orders over $75, Carole Hochman provides a convenient shopping experience. Known for its high-quality materials and elegant designs, the brand has established itself as a top choice for women's sleepwear. Whether you opt for the Mini Lily, Blooming Lily, or Navy Bouquet collections, Carole Hochman's nightgowns promise a restful and stylish sleep. Explore their collection of nightgowns for more elegant options.