Dreamy Delights: Top Night Dress Brands for Blissful Slumber

Finding the perfect night dress can transform your sleep experience, offering the right blend of comfort and style. Many brands cater to different preferences, from luxurious satin gowns to cozy cotton pajamas. Companies like Eberjey and Natori are renowned for their elegant and comfortable nightwear, while Soma and Lunya offer contemporary pieces with a focus on functionality and sustainability. If you're eager to explore these options further, continue reading to discover the complete list of the best night dress brands.

Illustration of night dress

Best brands of night dress in 2025

Victoria's Secret

Victoria's Secret is a leading brand in the lingerie market, maintaining a significant 20% market share in intimates in North America as of 2024. Despite recent sales declines, the company has seen improvements in key metrics, including a rise in adjusted gross margin to 35.4% and four consecutive quarters of growth in its beauty business. The brand's strong online presence, with 32.6 million monthly website visitors, largely driven by organic search traffic, contributes to its robust e-commerce performance. Victoria's Secret's net sales worldwide have been substantial, reaching $6.18 billion in recent years. The brand's influence is further amplified by its large social media following, with over 124 million followers across its platforms and those of its models. For more information, visit their official website.

Eberjey

Eberjey is a renowned brand in the sleepwear market, celebrated for its exceptionally soft and eco-friendly materials that prioritize comfort and sustainability. Founded in 1996 by Ali Mejia and Mariela Rovito, Eberjey has expanded its collections to include women's, men's, and kids' sleepwear, loungewear, and accessories. The brand is estimated to generate $26.9 million in annual revenue and has seen a 6% growth in employee count recently. Eberjey's products are sold in over 1,200 specialty stores worldwide and are favored by consumers for their classic and contemporary designs. The brand's online sales have also shown significant growth, with a 27% increase in revenue over the past three months.

Natori

The Natori Company is a renowned producer of high-end women's fashion, particularly excelling in night dresses, lingerie, and loungewear. Founded by Josie Natori, the company has expanded its product lines to include ready-to-wear and home furnishings, with a significant global presence in at least 15 countries. Natori celebrated its 30th anniversary in 2007 and has seen substantial growth, especially in its ecommerce sector, with a 141% increase in customers, a 164% increase in orders, and a 163% increase in revenue between January-February 2020 and 2022. For exquisite selections of Natori sleepwear, visit their collection on Bloomingdale's.

Lunya

Lunya is a leading brand in the sleepwear industry, founded by Ashley Merrill in 2012, known for its luxurious and comfortable night dresses that combine style and sensibility. The brand has achieved significant growth, with an estimated annual revenue of $11.8 million and a 500% year-over-year expansion. Lunya prioritizes sustainability, using responsible, organic, and natural fibers, and aims for 100% fair trade certified production partners by 2026. Their marketing strategy focuses on selling a feeling of luxury and comfort, with successful campaigns featured in publications like Vogue and Forbes. With a strong online presence, Lunya attracts a predominantly female audience, with 76.42% of its website visitors being women. Visit their official website to explore their exquisite sleepwear collection.

Soma

Soma is a leading brand in the intimate apparel industry, particularly renowned for its high-quality night dresses and sleepwear. In 2021, Soma achieved significant sales growth, reaching $478.1 million, a 36% increase from the previous year, highlighting its strong market position. The brand's innovative products, such as the Cool Nights and Cozy Nights collections, have been well-received, contributing to its success. Soma's commitment to comfort and innovative design, as seen in products like the Bodify smart bra, further solidifies its reputation as a top choice for women's sleepwear. With a strong online presence and over 3 million visits to its website in November 2024, Soma continues to outpace its competitors in the lingerie market.

Hanro

Hanro, a luxury brand founded in 1884 by Albert Handschin and Carl Ronus in Switzerland, is renowned for producing high-quality lingerie, nightwear, and loungewear. Known for its understated luxury and natural elegance, Hanro has been a benchmark in the industry for 140 years, utilizing the finest fibers such as cotton, silk, cashmere, and lace. In the 1950s, Hanro established its reputation globally with elegant night dresses and gowns, reflecting the diva glamour of Hollywood. The brand's commitment to quality and craftsmanship is evident in its OEKO-TEX(r) STANDARD 100 and OEKO TEX(r) - MADE IN GREEN certifications. With a presence in over 50 countries and its own shops in prominent locations, Hanro continues to set standards in the luxury apparel market. Discover more about Hanro’s exquisite offerings on their official website.

Sleepy Jones

Sleepy Jones is a renowned brand in the sleepwear and loungewear industry, established in 2013 by Andy Spade. Known for its supremely comfortable and stylish night dresses, Sleepy Jones caters to a lifestyle inspired by artists, offering a range of sleepwear, loungewear, and underwear. The brand's annual revenue is estimated at $4.5 million, and it is headquartered in New York, New York. Sleepy Jones is part of a growing market, with the global sleepwear industry projected to grow at a CAGR of 9.61% from 2024 to 2032, reaching $23.12 billion by 2032. The brand's focus on comfort and innovative designs aligns with the increasing consumer preference for premium sleepwear.

Oysho

Oysho, a prominent brand under the Inditex group, stands out as a leading producer of nightwear and lingerie, offering a wide and diverse collection that rivals only a few other brands like Etam, Intimissimi, and Victoria's Secret. With a revenue of EUR585 million and a presence in 678 stores, Oysho dominates the nightwear market, catering to a significant demand driven by changing fashion trends and consumer preferences for comfortable and stylish sleepwear. The brand's collections are renewed rapidly to keep up with trends, ensuring customers have access to quality and fashionable products. Oysho's market presence is further enhanced by its sponsorship of fitness studios in several countries, including France, Spain, Italy, the UK, and Germany. As part of the Inditex group since 2001, Oysho adheres to a fast-fashion management strategy, which has contributed to its success. You can find more information about their financials and brand details on their official financial profile.

Skin

Skin brands, particularly those specializing in sleepwear, are gaining significant traction due to their focus on comfort, design, and innovation. The sleepwear market, which includes night dresses, is projected to expand from USD 13.4 billion in 2023 to USD 32.6 billion by 2033, with a CAGR of 9.3%. Night dresses and gowns dominate this market, serving a wide consumer base through their comfort and aesthetic appeal. Notably, approximately 40% of consumers wear sleepwear during activities beyond sleeping, emphasizing the need for multi-functional products. Moreover, brands incorporating sustainable materials, such as cotton and bamboo fiber, experience increased demand, with about 20% of consumers favoring eco-friendly brands. For further details, visit this comprehensive sleepwear market report.

The White Company

The White Company has established itself as a leading brand in the production of high-quality nightwear, bolstered by the shift to home working during the pandemic. In the year to July 2021, the company experienced a 21% increase in revenues to PS271 million, with strong sales in nightwear and loungewear categories. This growth was sustained throughout the year, reflecting the increased demand for comfortable home attire. The brand's operating profits also saw a substantial 57% increase to PS27.9 million during this period. As of the latest reports, The White Company continues to perform well, with a 13% increase in clothing sales, including nightwear, in the year to July 2023.