Top Floral Shirt Brands: Bloom in Style

As fashion continues to embrace botanical prints and vibrant patterns, floral shirts have emerged as a wardrobe staple for many. These eye-catching garments are perfect for adding a touch of nature-inspired elegance to both casual and formal ensembles. With various brands offering their own unique take on floral designs, finding the perfect shirt can be an exciting adventure. Below, we explore some of the best brands renowned for their exquisite floral shirts, each promising quality and style in equal measure.

Illustration of floral shirts

Best brands of floral shirts in 2025

Gucci

Gucci has established itself as a leader in the luxury fashion market, particularly in China, where it accounts for approximately 35% of the brand's annual sales. Under the visionary leadership of former CEO Marco Bizzarri and former creative director Alessandro Michele, Gucci's revenues tripled between 2015 and 2019. The brand's success is attributed to its innovative product design, alignment with contemporary fashion preferences, and effective capture of the younger market segment. Gucci's participation in Alibaba's Singles' Day in 2023 further enhanced its brand visibility and sales. The brand's commitment to quality, innovation, and cultural resonance has solidified its position as a trendsetter in luxury fashion. Explore their latest collection by visiting their ready-to-wear shirts section.

Ralph Lauren

Ralph Lauren is renowned as one of the premier producers of floral shirts, embodying the quintessential American lifestyle with its classic and sophisticated designs. Since its founding in 1967, the brand has maintained a strong market presence, with a market share of approximately 4.59% in the Apparel, Footwear & Accessories industry as of Q3 2024. Known for its high-quality craftsmanship and elegant retail shops, Ralph Lauren's floral shirts are a staple in men's fashion, often featured in collections like Polo Ralph Lauren and Lauren by Ralph Lauren. The brand's global revenue reached $6.44 billion in 2023, reflecting its enduring appeal. With over 344 retail stores and 7,000 'shops-within-shops' in North America, Ralph Lauren continues to be a leading force in the fashion industry. For more details, you can browse a selection of Ralph Lauren floral men's shirts.

Ted Baker

Ted Baker, once a staple on UK High Streets since the late 1980s, was renowned for its quirky marketing and signature floral motifs, particularly in its menswear line. The brand's floral designs, although memorable, eventually grew stale for contemporary consumers, contributing to its decline. Despite its initial success in the 1990s and 2000s, where it was a go-to for special occasions, Ted Baker struggled to adapt to the rise of athleisure wear and fast fashion. The brand's inability to keep pace with evolving consumer tastes and its financial struggles led to its imminent closure, jeopardizing over 500 UK jobs. However, its legacy in providing high-quality, visually appealing floral shirts remains notable.

Paul Smith

Paul Smith is renowned as one of the best producers of floral shirts, known for his innovative and luxurious designs. Founded in 1970, the brand has expanded globally, selling to over 70 countries and more than 17,000 stockists. The charm shirt, which features charms like peace symbols and rainbows, is a signature piece that was reintroduced in the Autumn/Winter 2016 collection. Notably, 15% of Paul Smith's clothes were initially bought by women, leading to the expansion of the women's wear line in 1993. Paul Smith's use of vibrant colors and quirky detailing has captured a loyal customer base worldwide.

H&M

H&M, though facing intense competition, remains a significant player in the fast fashion industry, particularly in producing floral shirts and other trendy items. The brand holds a 16% market share in the US fast fashion market as of 2024, and it has been leveraging big data and AI to better understand customer preferences and manage inventory effectively. Despite a 4% drop in sales in a recent quarter, H&M has shown resilience with a 10% year-over-year increase in net sales in the fourth fiscal quarter and a recovery in online sales. The company employs 200 data scientists, analysts, and engineers to analyze customer data, helping to streamline its business practices and meet evolving consumer demands. H&M's strategic pivot to attract higher-end consumers and enhance its digital presence is crucial in its bid to regain market share. For more information about their products, visit H&M's official website.

Zara

Zara is renowned as one of the leading producers of floral shirts, leveraging its efficient supply chain and customer-centric business model to offer a wide range of stylish and affordable options. With over 2,000 stores in about 90 countries, Zara captures nearly 73% of the Inditex Group's sales, highlighting its dominance in the fashion industry. In China, Zara holds a significant market share of 13.7% in the fast fashion sector, where it continuously updates its inventory with new designs every two weeks to cater to the latest fashion trends. Zara's online platform has also seen significant growth, contributing substantially to its annual revenue, which was 3.44 billion euros in 2019. The brand's focus on differentiation and quick supply cycles ensures that customers can always find the latest floral shirt designs.

Tommy Bahama

Tommy Bahama is renowned as one of the best producers of floral shirts, embodying the authentic tropical island experience with its high-quality, stylish, and comfortable apparel. Founded in 1993, the brand has grown organically to include a wide range of products such as apparel, home decor, spirits, and restaurants, with men's fashion accounting for about two-thirds of its apparel business. Known for its innovative yet timeless approach, Tommy Bahama's floral shirts feature vibrant prints and breathable fabrics, making them perfect for various occasions. The brand has seen significant success, generating $880 million in revenues for Oxford Industries in the past year and aiming for upwards of $900 million this year. With over 160 retail locations worldwide and 21 food and beverage locations, Tommy Bahama continues to expand its lifestyle brand.

AllSaints

AllSaints is a renowned British fashion brand, founded in London in 1994, known for its edgy and stylish clothing that combines elements of punk, goth, and grunge. The brand is particularly acclaimed for its high-quality floral shirts, which are often featured in their collections. For instance, the Roze Floral Print Relaxed Fit Shirt is a popular choice, showcasing the brand's ability to blend vibrant designs with comfortable, relaxed fits. AllSaints' commitment to quality is evident in their use of premium materials and meticulous craftsmanship. With a strong presence in the fashion industry, AllSaints continues to be a favorite among those who appreciate unique and stylish apparel.

ASOS

ASOS is a leading online retailer known for its extensive and stylish clothing offerings, including a wide range of floral shirts. In 2023, despite a 9.9% decline in revenue to PS3.54 billion, ASOS remained a top choice for fashion enthusiasts, with 23 million active users and 83.7 million orders placed. The brand's own label, ASOS DESIGN, offers a variety of floral shirts that are both affordable and trendy, catering to diverse tastes and preferences. With a strong presence in the UK, where 42% of its revenue is generated, ASOS continues to be a go-to destination for fashionable and high-quality floral shirts. Its mobile app is also highly popular, with 83.2% of buyers accessing the platform through their mobile devices.

J.Crew

J.Crew is renowned for its exquisite floral shirts, offering a wide range of stylish and high-quality clothing for men, women, and children. In October 2024, the brand generated $69,724,746 in online sales, with an average order value of $150-175 and a conversion rate of 2.00-2.50%. The J.Crew brand accounted for 67.2% of the company's total revenue in 2019, highlighting its significant market presence. Their floral shirts, such as the Crinkle Chiffon Button-up Shirt, feature intricate designs and premium materials like cupro, ensuring both comfort and elegance. With frequent promotions, such as up to 60% off and extra discounts, J.Crew makes fashionable clothing accessible to a broad customer base.