Top Seamless Bra Brands that Redefine Comfort and Style

Finding the perfect seamless bra can be a game-changer, offering both comfort and a sleek silhouette under any outfit. With advancements in fabric technology and design, many brands have mastered the art of creating high-quality seamless bras that cater to various body types and preferences. From innovative design features to luxurious materials, these brands stand out for their attention to detail and commitment to providing a comfortable fit. To discover the top names in the seamless bra industry and make an informed choice, explore our curated list below.

Illustration of seamless bra

Best brands of seamless bra in 2025

ThirdLove

ThirdLove stands out as a leading producer of seamless bras, renowned for its commitment to comfort, inclusivity, and innovative design. The brand offers a wide range of sizes, including half-cup sizes, catering to over 70 different size options, far exceeding the industry average of 36 sizes. Since its launch in 2013, ThirdLove has collected over 75 million data points from its FitFinder quiz, enhancing its product development and customer satisfaction. The brand's seamless collection, introduced in 2021, includes six styles priced between $14 and $45, reflecting its focus on both affordability and quality. With a significant growth rate, including 450% revenue growth over two years, ThirdLove has solidified its position as a disruptor in the lingerie industry.

Lululemon

Lululemon Athletica Inc. is a leading brand in the athletic apparel industry, known for its high-quality and innovative products, including seamless bras. Founded in 1998 by Chip Wilson, Lululemon has pioneered the athleisure trend and is particularly renowned for its comfortable and versatile athletic wear. The company's focus on customer research and development has led to the creation of popular products like the Luon fabric, which boasts higher levels of microfiber for softness and stretch. As of 2023, Lululemon operates over 650 stores globally and reported a net revenue growth of 30% to over $8 billion in fiscal year 2022. Lululemon's commitment to product innovation and customer satisfaction has cemented its position as a go-to choice for athletic wear, including seamless bras.

Spanx

SPANX is a leading brand in the shapewear and intimate apparel industry, renowned for its innovative and comfortable products, including seamless bras. Founded by Sara Blakely in 2000, SPANX has revolutionized the market with its footless body-shaping pantyhose and has since expanded to offer a wide range of products such as bras, underwear, and leggings. SPANX has gained significant global presence, available in over 50 countries, and has been recognized for its impact, with Sara Blakely named the world's youngest self-made female billionaire by Forbes in 2012. The brand's focus on comfort, durability, and flexibility has made it a favorite among consumers, and its marketing strategy emphasizing authenticity and humor has set it apart from traditional lingerie brands. SPANX continues to innovate, reflecting Blakely's entrepreneurial spirit and commitment to quality.

True & Co.

True&Co. is a pioneering e-commerce company that has revolutionized the lingerie industry, particularly in the realm of seamless bras, by leveraging big data and advanced algorithms. Founded by Michelle Lam in 2012, True&Co. has collected over 130 million data points from more than five million women who have taken their Fit Quiz, enabling the company to identify 6,000 unique body types and recommend the most comfortable and well-fitting bras. This data-driven approach has allowed True&Co. to differentiate itself through perceived personalization and better fit, capturing a significant share of the $28.6 billion global bra market. The company's proprietary Fit Quiz and continuous customer feedback loop have been instrumental in informing product design, supply chain decisions, and marketing strategies. By focusing on individualized fit and comfort, True&Co. has set a new standard in the lingerie industry.

Harper Wilde

Harper Wilde, founded in 2017 by Jane Fisher and Jenna Kerner, is a leading direct-to-consumer lingerie brand known for its seamless, comfortable, and affordable bras. The brand simplifies the bra shopping experience by offering a curated range of just five core proprietary styles, significantly reducing the complexity found in traditional retail. Harper Wilde's products, such as the popular Base Bra, feature breathable, moisture-wicking fabrics and smooth, wireless bands for ultimate comfort. By streamlining production and online shopping, the company passes savings to customers, offering high-quality bras at nearly half the price of competitors. A percentage of every bra purchase is also donated to help girls attend school, aligning with the brand's mission to empower women. For more on their product offerings, explore their wireless bra collection.

Aerie

Aerie, a subsidiary of American Eagle Outfitters, has established itself as a leading producer of seamless bras, known for its body positivity messaging and commitment to not airbrushing models. The brand has achieved significant growth, surpassing $1 billion in revenues by 2020 and aiming for $3 billion in the future. Aerie's seamless bra business is a key focus, with the brand having sold over 100 million bras since its launch in 2006. The brand's digital sales have surged, with a 75% increase in digital sales during a recent quarter, and it continues to expand its bra range with innovative products like the "Smoothez" bra. Aerie's community-focused marketing and partnerships, such as with Bumble, further enhance its market presence.

Cosabella

Cosabella, founded in 1983 by Valeria and Ugo Campello, is renowned for its seamless and comfortable bras, particularly the Soire Confidence Molded Bra, which has been a best-seller for over 35 years. The brand is known for blending traditional Italian artisanship with fashion-forward innovations, offering a wide range of sizes including Regular, Curvy, Petite, and Extended sizes to cater to various body types. Cosabella's products, such as the Soire microfiber mesh line, are 50% lighter and stretchier, providing a barely-there look and feel. The company achieved significant growth, with an average sales increase of 22% over the past five years before its acquisition by Calida Group in 2022. Cosabella's commitment to comfort, support, and inclusivity makes it a standout in the lingerie market.

Bali

Bali is emerging as a significant producer for seamless bras, particularly appealing to brands due to its low Minimum Order Quantities (MOQs), which can be as low as 12 pieces per style, making it ideal for start-ups and limited edition products. The region's artisans are known for their high-quality, handmade products, with about 85% of the products made in Bali being crafted by hand. This emphasis on quality and craftsmanship aligns well with the growing demand for comfortable and ergonomic seamless bras, which are expected to drive the market with a CAGR of 12.4% by 2030. The seamless bra segment, valued at $23.37 billion in 2024, is a major contributor to this growth. Bali's manufacturing advantages, including low MOQs and high-quality products, position it as a favorable location for brands looking to produce seamless bras.

Wacoal

Wacoal is a leading brand in the seamless bra market, known for its high-quality products and innovative designs. The company is part of a market expected to grow significantly, with the women's seamless bras market projected to increase by USD 90,145.6 million at a CAGR of 12.4% by 2030. Wacoal's products, such as the Body Suede Seamless bra, are praised for their comfort and ergonomic design, which avoids ligature marks and discomfort associated with traditional underwear. The brand's commitment to quality and comfort has made it a favorite among consumers, particularly those seeking supportive bras without wires. Wacoal's presence in the global market is substantial, with the company being one of the major players in the seamless underwear industry. For more detailed information, visit Wacoal's official website.

Hanes

HanesBrands, through its iconic brands such as Bali, Playtex, and Maidenform, is a leading producer of seamless bras, known for comfort, quality, and innovative sizing technologies like Smart Size, which replaces up to 16 traditional sizes with just four or five seamless bra sizes. This innovation enhances fit and convenience for consumers. The company's commitment to sustainability and ethical business practices further solidifies its position in the market. With a global presence and a strong online retail strategy, HanesBrands continues to drive growth and customer satisfaction. The company's e-commerce sites, optimized with Adobe's Edge Delivery Services, ensure fast and reliable shopping experiences. For more information on their seamless bras, visit the Comfort Revolution collection.