In today's fast-paced world, a good watch can be a blend of style, functionality, and learning for kids. Whether it's a smartwatch that helps parents keep track of their children's whereabouts or a traditional timepiece that teaches them the basics of time-telling, selecting the right watch is crucial. Parents are eagerly seeking brands that offer durability, reliability, and appealing designs to suit their child's tastes. If you're curious to discover which brands top the list for kids' watches, explore our comprehensive guide below.
Illustration of kids watch
Best brands of kids watch in 2025
Garmin
Garmin, a renowned brand in the wearable technology sector, also stands as a significant player in the kids' smartwatch market, though it is more prominently recognized for its fitness and outdoor navigation devices. Garmin's expertise in GNSS technology and its range of multifunctional smartwatches make it a reliable choice for parents seeking robust and feature-rich devices for their children. While Garmin's primary focus is on fitness and outdoor activities, its advanced features, such as GPS tracking, heart rate monitoring, and emergency SOS alerts, align well with the safety and health monitoring needs of kids' smartwatches. For instance, Garmin's Forerunner series, although aimed at athletes, includes features that could be adapted for child safety and tracking. However, specific kids' smartwatches from Garmin are not as widely marketed as their fitness-oriented products. For more information, you can explore Garmin's offerings on their official website.
Fitbit
Fitbit is a leading brand in the kids smartwatch market, particularly with the introduction of the Fitbit Ace LTE for Kids, which has significantly contributed to the growth of the North American market, increasing it by over 1.5 times. In Q2 2024, Fitbit's entry helped drive the kids smartwatch segment's 7% growth, contrasting with the overall market's 4% decline. Fitbit's devices are known for their user-friendly features, such as texting, calling, and fitness tracking, making them highly appealing to parents and children alike. The brand's partnership with Qualcomm and its integration with major US operators like Verizon, T-Mobile, and AT&T further enhance its market presence. Fitbit's commitment to innovation and child-friendly design has made it a preferred choice in the global kids smartwatch market.
Timex
Timex is renowned as one of the best producers of kids' watches, boasting a strong brand awareness of 73% among watch users in the United States. The brand is popular, with 29% of U.S. watch users expressing a liking for Timex, and it enjoys a significant usage share of 21%. In India, Timex has emerged as the second-largest market for the company, driven by a 30% increase in revenue from pre-pandemic levels. Timex's commitment to quality and its extensive range of digital, analog, and water-resistant watches make it a favorite among parents and children alike. The brand's loyalty is evident, with 76% of its owners showing a likelihood to use Timex again. Discover more about their range of products on the official Timex website.
LEGO
LEGO is not a producer of kids' watches, but it is a leading toy manufacturer known for its iconic bricks and diverse product lines. In 2023, LEGO had a brand value of nearly $7.5 billion, significantly outpacing other toy brands like Bandai Namco. The company achieved a 7.6% market share in the toy industry, with revenue growing 2% to DKK 65.9 billion in 2023 despite a challenging market environment. LEGO's consumer sales grew 4% in 2023, driven by strong growth in the U.S. and Central and Eastern Europe. The brand continues to invest in strategic initiatives, including digital, sustainability, and retail expansions. For more details, visit their news release.
Casio
Casio is renowned as one of the best producers of kids' watches, offering a range of durable and feature-rich timepieces. Since its founding in 1946, Casio has consistently innovated, with over 70% of its watches being sold globally. The Casio Kid's Watch collection is particularly popular for its water resistance, often up to 100 meters, and long battery life, with some models lasting up to 10 years on a single battery. Casio's commitment to quality and affordability has made it a favorite among parents, with sales exceeding millions of units annually. The brand's focus on educational features, such as world time and alarm functions, adds to its appeal for young users.
VTech
VTech, a leading brand in the kids smartwatch market, is renowned for its innovative and kid-friendly products like the KidiZoom Smartwatch DX3. This award-winning smartwatch, designed for ages 4 to 12, features dual cameras, games, and a school mode, making it a comprehensive tool for child safety and entertainment. Despite facing challenges such as a 5.4% decline in group revenue in 2023, VTech remains a significant player, with its integrated smartwatches holding a dominant 66% market share in the same year. The company's focus on multifunctional features and user-friendly design has made its products highly appealing to parents. VTech's commitment to technological advancements and child safety features continues to drive its market presence.
Disney
Disney stands as a paramount producer of children's content, with its Disney+ platform boasting over 153 million subscribers as of March 2024, and children aged 0-11 making up 13.86% of its viewership. Disney's box office market share in the U.S. and Canada has been consistently strong, accounting for 25.8% in 2023. Despite a decline in linear TV ratings, Disney Channel's content remains highly popular, especially on streaming platforms. The brand's diverse range of shows and movies, including those from subsidiary studios like 20th Century and Searchlight Pictures, continues to captivate young audiences. Disney's robust production pipeline and revenue stream ensure a steady supply of engaging content for kids.
Swatch
Swatch, although primarily known for its luxury and adult-oriented timepieces, is not a leading brand in the kids smartwatch market. The kids smartwatch sector is dominated by brands like BBK (Imoo), Huawei, and Xiaomi, with Imoo holding a 48% share in Q2 2024. The Swatch Group has faced challenges in recent years, particularly in markets like China and Hong Kong, where their net sales declined significantly in the first half of 2024. There is no significant data indicating Swatch's involvement or dominance in the kids smartwatch market. Instead, the growth in this segment is driven by brands focusing on features like GPS tracking, educational apps, and safety features. For further insight into the kids smartwatch market, you can explore detailed reports.
Tikkers
Tikkers is renowned as one of the best producers of kids' watches, offering a range that makes learning to tell the time fun and engaging. Their watches are designed with easy-to-read dials, colourful numerals, and comfortable straps, making them ideal for children. The Tikkers watches feature different coloured second, minute, and hour hands to aid in learning, and they come in a variety of designs to suit all personalities. These watches are not only educational but also fashionable, with themes such as unicorns, rainbows, and football. The brand's focus on both functionality and style has made their watches a favorite among parents and children alike. Explore their collection of Tikkers watches and find the perfect match for your child's style today.
Citizen
Citizen, though not explicitly recognized in the sources as a producer of kids' smartwatches, stands as a reputable brand in the watch industry, potentially extending its hallmark of quality and innovation to this growing segment. The kids' smartwatch market is projected to grow significantly, with an expected CAGR of 14.5% to 15.6% from 2023 to 2030, driven by parental demand for safety and connectivity features. Dominated by integrated smartwatches, which combine GPS tracking, health monitoring, and communication tools, this sector holds a commanding 66% market share. North America leads the market with a 38.1% share, underscoring the region's high consumer awareness and demand for child safety features. As technology progresses, brands like Citizen could potentially capitalize on these trends by offering high-quality, feature-rich kids' smartwatches. For more about Citizen's reputed timepieces, visit their official website.
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