Top Brands for Ultra-Comfortable Seamless Underwear

Finding the perfect pair of seamless underwear is crucial for achieving a smooth and comfortable look, no matter what outfit you're wearing. Seamless designs eliminate visible lines and provide a second-skin feel, making them a favorite choice for many. With numerous brands on the market, selecting the best ones can be a daunting task. Here, we present a curated list of top seamless underwear brands that outperform in style, comfort, and quality. Discover our selections below and find your next favorite pair.

Illustration of seamless underwear

Best brands of seamless underwear in 2025

Commando

Commando, founded by Kerry O'Brien in 2003, is a renowned American underwear company based in Vermont, celebrated for its innovative "raw cut" seamless undergarments without seams, elastic, or trim. These luxury-technical garments, made from European microfiber, have gained a significant presence at red carpet events like the Academy Awards and New York Fashion Week, with over 30 fashion shows per season featuring Commando products. The brand is favored by numerous celebrities, including Rihanna, Jennifer Lopez, and Emma Watson, and is sold in over 1,200 department stores such as Bloomingdale's and Neiman Marcus. Commando's unique designs and commitment to quality have contributed to its success, reaching $1 million in sales in its first year and earning O'Brien a nomination to the Council of Fashion Designers of America. The brand continues to innovate, resisting overseas manufacturing and prioritizing quality over profit. For more information, visit Commando's Wikipedia page.

Spanx

Spanx, founded by Sara Blakely, is a leading brand in the seamless underwear market, known for its innovative and comfortable products. Since its inception, Spanx has expanded its product line to include bras, underwear, leggings, and more, solving various wardrobe woes for women. The brand gained significant recognition when it was featured on "Oprah's Favorite Things" list in 2000 and has since become a global presence, available in over 50 countries. By 2012, Sara Blakely was named the world's youngest self-made female billionaire by Forbes Magazine. Spanx continues to be a major player in the shapewear and seamless underwear industry, contributing to the market's growth with its high-quality and fashionable products. For more information about the brand's history and product offerings, visit their official website.

Natori

Natori is a prominent brand in the seamless underwear market, known for its high-quality and comfortable products. As part of the broader intimate lingerie market, Natori benefits from the sector's anticipated growth, with the North American intimate lingerie market expected to reach $7.417 billion by 2030, growing at an 8.6% CAGR from 2022 to 2030. The seamless underwear market itself is projected to expand significantly, with a global market size valued at $3.5 billion in 2023 and expected to reach $6.8 billion by 2033, growing at a 7.1% CAGR. Natori, along with other key players like Victoria's Secret and Hanesbrands Inc., contributes to this growth through innovative products and strong market presence. The brand's focus on sustainability and consumer preferences for premium and efficient technologies further enhances its market position. For more details on their offerings, visit the Natori website.

Wacoal

Wacoal is a leading producer of seamless underwear, known for its high-quality and comfortable products. The brand is part of the top market players in the seamless underwear industry, with a significant presence in Europe and North America. In 2024, Wacoal's overall sales performance was strong, particularly on its EC platform, with sales growing by 101% year-over-year for some of its popular products like the "Match Me Bra" and "Natural Up Bra". The global seamless underwear market, in which Wacoal is a major player, is expected to reach $49.66 billion by 2024 with a CAGR of 11.08% from 2024 to 2029. Wacoal's commitment to comfort and fit has made it a favorite among consumers, contributing to its robust market position. For more insights on their performance and product offerings, visit their official website.

Calvin Klein

Calvin Klein is a leading global fashion brand renowned for its high-quality and stylish seamless underwear, part of its broader range of intimate apparel. Known for its minimalist and sensual aesthetic, Calvin Klein's underwear is popular for its comfort and modern design. The brand is a key player in the seamless and invisible underwear market, competing with other major brands like Hanes, Victoria's Secret, and Spanx. Calvin Klein's products are designed with a focus on eliminating unnecessary details, resulting in unique and long-lasting pieces that embody modern comfort. The brand's inclusive philosophy and high-quality construction have made it a favorite among consumers worldwide.

Hanky Panky

Hanky Panky is a renowned brand in the seamless underwear market, celebrated for its comfort and innovative designs. Founded in 1977 by Gale Epstein and Lida Orzeck, the company has revolutionized the industry with its patented signature fabric, often referred to as 'lace butter' since 2004. Hanky Panky sells its products in over 70 countries and has sold an impressive 45.6 million thongs globally. The brand is known for its game-changing thong, introduced in 1986, which achieved unparalleled comfort. With a revenue of $32 million, Hanky Panky continues to be a leader in the intimate apparel sector. To explore their collection, visit Hanky Panky.

ThirdLove

ThirdLove is a leading brand in the lingerie industry, renowned for its seamless underwear collections that prioritize comfort and inclusivity. The brand has introduced a seamless collection in sizes XS to 3X, reflecting its commitment to diverse body types. With over 4 million bras sold to date, ThirdLove has established itself as a significant player, especially after launching its loyalty program, Hooked, which saw 41% of customers sign up since its inception. The brand's innovative Fit Finder technology and commitment to quality, as seen in its long-lasting ComfortStretch collection, set it apart in the market. ThirdLove's focus on customer-centric approaches and advanced personalization strategies further enhance its appeal.

Victoria's Secret

Victoria's Secret is a leading brand in the seamless underwear market, known for its high-quality and comfortable products. The global seamless underwear market, which includes brands like Victoria's Secret, is projected to reach $49.66 billion by 2024, growing at a CAGR of 11.08% from 2024 to 2029. Victoria's Secret, along with other major players like PVH, Wacoal Holdings, and Hanesbrands, occupies a significant market share, with the women's segment accounting for 44.43% of the market in 2024. The brand's focus on comfort, health, and ergonomic design has made it a favorite among consumers, particularly the core demographic of 25-39-year-old women. Victoria's Secret's innovative products, such as seamless bras and panties, cater to diverse consumer needs, including sports enthusiasts and working professionals. Explore their collection of seamless underwear and clearance panties to find the perfect fit for you.

Skims

SKIMS, founded by Kim Kardashian in 2019, has emerged as a leading producer of seamless underwear, renowned for its inclusive approach, offering sizes from XXS to 5X and 9+ skin tone shades per item. The brand has achieved remarkable growth, with revenue hitting $750 million in 2023, a 50% year-over-year increase, and a valuation of $4 billion. SKIMS' direct-to-consumer model and leveraging of social media have been key to its success, with a 50% repeat purchase rate indicating strong customer satisfaction. The company's products are known for their comfort-focused design and versatility, making them a favorite among millennial and Gen Z women. SKIMS has expanded its product line to include loungewear, underwear, and swimwear, further solidifying its position in the market. Discover more about their offerings on their official website.

Aerie

Aerie, a brand under American Eagle Outfitters, has emerged as a leading producer of seamless underwear, known for its body positivity messaging and inclusive marketing. As of 2020, Aerie held a 4% share in the women's U.S. intimate apparel market and achieved $1 billion in revenues, with a 25th consecutive quarter of double-digit growth. The brand's success is driven by its Offline by Aerie activewear line and strong digital sales, which surged 75% in one quarter. Aerie's market share has doubled from 1.6% in 2013 to 3.2% in 2018, outpacing traditional brands like Victoria's Secret. With a focus on empowerment and real models, Aerie continues to expand its physical and online presence.