Snooze in Style: Top Nightwear Brands for Ultimate Comfort

When it comes to ensuring a good night's sleep, the quality of your nightwear plays a crucial role in comfort and relaxation. The market offers a diverse array of brands that excel in creating nightwear that is both stylish and cozy. From high-end luxury labels to more affordable options, there's something to suit every taste and budget. Curious to discover which brands top the charts for exceptional nightwear? Come along as we explore the best in the business below.

Illustration of nightwear

Best brands of nightwear in 2025

Eberjey

Eberjey is a leading brand in the nightwear and lingerie industry, known for its sophisticated, comfortable, and eco-friendly products. With an estimated annual revenue of $26.9 million and a growth in employee count by 6% last year, Eberjey stands out for its high-quality fabrics and diverse product range, including lingerie, sleepwear, swimwear, and loungewear. The brand has achieved notable recognitions, such as being named "Best Swimwear" and "Best Lingerie Store" by Miami New Times. Eberjey's products are sold in over 1,200 specialty stores worldwide and through its robust e-commerce platform, which has seen a 27% revenue growth over the past three months. The brand's commitment to customer experience and data-driven insights has enabled it to grow omnichannel revenue by double-digit percentages while reducing advertising costs.

Natori

Natori is a renowned brand in the luxury nightwear and lingerie market, founded by Josie Natori in the late 1970s. The company has seen significant growth, particularly during the COVID-19 pandemic, with a 141% increase in customers, a 164% increase in orders, and a 163% increase in revenue from January-February 2020 to January-February 2022. Natori's products are available in 25 countries and high-end stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. The brand has successfully transitioned from a wholesale-focused business to an omnichannel approach, leveraging platforms like BigCommerce to manage its extensive catalog of 1,500 active products and 10,000 active SKUs. Natori's estimated annual revenue is $29.6 million, with 130 employees.

Lunya

Lunya is a pioneering brand in the sleepwear industry, renowned for its innovative and stylish nightwear designed for the modern woman. With an estimated annual revenue of $11.8 million and a revenue per employee of $204,300, Lunya has established itself as a significant player in the market. The brand has seen notable growth, although it experienced a -33% employee growth rate last year. Lunya's success is attributed to its customer-centric approach, bold marketing campaigns, and high-quality, comfortable products that have garnered attention from major publications like Vogue and Forbes. The sleepwear market, which Lunya operates in, is projected to grow at a CAGR of 9.3% from 2024 to 2033.

SKIMS

SKIMS, founded by Kim Kardashian in 2019, has emerged as a leading brand in the nightwear and shapewear market, known for its inclusive sizing (XXS-5X), diverse color options (9+ skin tone shades), and comfort-focused design. The brand has achieved significant growth, with a 50% year-over-year revenue increase to $750 million in 2023 and a valuation of $4 billion. SKIMS' high customer retention rates, averaging 14% in the 15 months after the first purchase, and its strong repeat purchase rate of 50% contribute to its success. The brand's direct-to-consumer model and strategic marketing leveraging Kim Kardashian's social media influence have been key factors in its rapid expansion. SKIMS has also expanded its product line to include loungewear, underwear, and swimwear, catering to a broad customer base. For more information, explore the brand's offerings on the SKIMS official website.

Oysho

Oysho, a prominent brand under the Inditex group, is renowned for its high-quality and fashionable nightwear, contributing significantly to the global sleepwear market. In 2023, Oysho generated EUR744 million in revenue, highlighting its strong market presence. The brand's online store, oysho.com, achieved eCommerce net sales of US$192.6 million in 2023, primarily in the Fashion category. Oysho's success is driven by its trendy and comfortable sleepwear designs, which align with the increasing consumer focus on comfort and fashion trends. The brand's global reach and innovative product lines, such as its exclusive ski underwear collection, further solidify its position as a leading nightwear producer.

Sleeper

Sleeper, a renowned brand in the sleepwear industry, is distinguished by its high-quality and comfortable nightwear offerings. The brand's popularity is reflected in the growing demand for sleepwear, with the global sleepwear market projected to reach $22,020.5 million by 2028, growing at a CAGR of 9.9% from 2020. Sleeper's products, often made from soft, breathable fabrics like cotton and silk, cater to various consumer preferences, contributing to the dominance of the women's segment, which is expected to generate $12,595.7 million in revenue during the forecast period. The brand's innovative designs and focus on comfort align with the rising trend of eco-friendly and sustainable sleepwear, further bolstering its market position. As the North America sleepwear market, where Sleeper is prominent, is anticipated to hold a dominant market share with a revenue of $9,402.8 million by 2028, Sleeper is well-positioned for continued growth.

Hanro

Hanro, a luxury brand founded in 1884 in Switzerland, is renowned for its high-quality lingerie, nightwear, and loungewear, with products available in almost 50 countries. The company, now part of the Austrian Huber Group since 1991, produces 80% of its textiles in Europe, ensuring the highest standards of craftsmanship and material quality. Hanro's products are characterized by their natural elegance and comfort, utilizing finest fibers such as cotton, silk, and cashmere. With a strong global presence, Hanro's products are sold through specialty retailers, department stores, and its own boutiques. The brand's commitment to excellence has made it a leader in the luxury sleepwear market.

Soma

Soma is a leading brand in the lingerie and nightwear market, known for its innovative and comfortable products. In 2021, Soma achieved significant growth, with sales rising to $478.1 million, a 36% increase from the previous year's $351.8 million. The brand has consistently outpaced the market in non-sport bras, panties, and sleepwear, according to data from the NPD Group Inc. Soma's fourth quarter in 2021 saw a nearly 10% comparable sales increase over the same period in the previous year and a 26% increase over 2019. The brand's strong retail presence, including 238 front-line boutiques and 18 outlets, has also driven growth. For more details on Soma's impressive sales performance, visit this article.

J.Crew

J.Crew is a prominent brand in the fashion industry, known for its high-quality and stylish apparel, including nightwear. While the brand's primary focus is on general apparel, its women's segment, which includes nightwear, accounted for a significant 57% of global revenue in 2018. J.Crew's online sales, such as those from jcrew.com, indicate a strong e-commerce presence, with $69,724,746 in online sales in October 2024. The brand's nightwear offerings, though not the mainstay, benefit from J.Crew's overall reputation for comfort and style. However, specific data on J.Crew's nightwear sales is not readily available.

Carine Gilson

Carine Gilson is a renowned luxury lingerie brand celebrated for its exquisite craftsmanship and delicate designs, though it is at the beginning of its sustainability journey. The brand has embarked on initial efforts to incorporate sustainable materials like organic cotton and recycled fabrics into its products. Despite its environmental rating being 'not good enough' due to limited use of eco-friendly materials and lack of packaging minimization, Carine Gilson manufactures locally in Belgium to reduce its carbon footprint. The brand's labor practices are rated as 'good' due to its transparent supply chain and regular supplier visits in a low-risk country for labor abuse. As part of the growing luxury nightdress market, which is projected to reach USD 3.2 billion by 2032 with a CAGR of 6.5%, Carine Gilson has the potential to set new standards in sustainable luxury lingerie. Discover more about their commitment to sustainability and craftsmanship on the Good On You directory.