Top Picks: Adorable and Soft Baby Towel Brands

Choosing the perfect baby towel is a crucial step in ensuring your little one's comfort and skin care. With countless brands available on the market, it can be overwhelming for new parents to decide which offers the best quality and softness. From organic cotton options to those with adorable hooded designs, the right towel can make bath time more enjoyable for both parents and babies. To help you navigate this essential choice, we have compiled a comprehensive list of the best brands for baby towels below.

Illustration of baby towel

Best brands of baby towel in 2025

Aden + Anais

Aden + Anais is renowned for producing high-quality baby towels, particularly their hooded towel sets, which are thick, soft, absorbent, and designed to last beyond the newborn stage. These towels are made from premium materials, ensuring comfort and durability. The brand's products are highly regarded for their absorbency and large size, making them a favorite among parents. As part of the broader baby care market, Aden + Anais benefits from growing parental awareness and the increasing demand for safe and comfortable baby products. Their products are available through various distribution channels, including online retail and specialty stores.

Burt's Bees Baby

Burt's Bees Baby is a leading brand in the baby care market, renowned for its sustainably made products, including baby towels. The brand boasts Climate Pledge Friendly badges on much of its Amazon catalog, reflecting its commitment to eco-friendly practices. Notably, Burt's Bees Baby has seen significant growth, with searches for the brand increasing by 179% on Amazon in recent months. Their products, made from organic cotton and recycled materials, are highly favored for their gentleness on baby skin. This brand's dedication to sustainability and quality has made it a top choice for parents seeking safe and environmentally conscious baby care items.

Luvable Friends

Luvable Friends is a renowned brand for baby products, particularly excelling in the production of high-quality baby towels. They offer a wide selection of baby essentials, including hooded towels and washcloths, designed for comfort and convenience. Available in over 100 countries and sold through major retail websites and stores across the United States, Luvable Friends ensures affordability and great value. Their bath sets, such as the hooded towel with five washcloths, are popular for making bath time fun and easy. With a focus on cute and comfy designs, Luvable Friends is a trusted choice for parents worldwide.

Hudson Baby

Hudson Baby is renowned for producing high-quality baby towels, earning a 4.6-star rating on Target for their products. Known for their soft, absorbent, and adorable designs, Hudson Baby towels are a favorite among parents. The brand offers a variety of styles, including hooded towels that are both functional and cute. With a strong presence in the market, Hudson Baby contributes to the growing global baby hooded bath towel market, which is projected to see significant growth from 2023 to 2030. Their products are designed with comfort and practicality in mind, making them a top choice for baby care essentials.

Channing & Yates

Channing & Yates is renowned for producing some of the best baby towels, particularly their premium organic bamboo hooded towel sets. Made from a blend of 70% organic bamboo and 30% organic cotton, these towels are exceptionally soft, hypoallergenic, antibacterial, and antifungal, making them ideal for sensitive newborn skin. The towels are GOTS certified, ensuring high organic standards, and they maintain their softness and absorbency even after multiple washes. The unique design features a hood located in the middle of the towel, providing more fabric to wrap around the baby for warmth. These towels are large, measuring 40" x 28", and are designed and tested in the USA for maximum comfort. Find out more about their exceptional baby towel collection.

Momcozy

Momcozy is renowned as one of the best producers of baby towels, offering high-quality, soft, and absorbent products. Their hooded baby towels, made from a blend of 50% viscose and 50% cotton, are three times more absorbent than single-material towels, ensuring babies stay warm and dry after baths. These towels are generously sized at 28 x 28 inches, suitable for newborns to toddlers, and feature cute, gender-neutral designs. Momcozy also provides a 30-day no-reason return policy and a 1-year warranty, enhancing customer satisfaction. With fast shipping available to several countries, including the United States, UK, Canada, and Australia, Momcozy ensures timely delivery of their products. For more information, visit their Momcozy Baby Hooded Towel page.

Spasilk

Spasilk is a renowned brand in the baby care industry, particularly noted for its high-quality hooded towels designed for infants and toddlers. These towels are made from extra soft terrycloth, ensuring comfort and warmth for babies after baths. The global hooded towel market, which includes brands like Spasilk, is expected to grow significantly, driven by increasing demand for baby products and the rise in disposable income among consumers. Spasilk's products, such as their 3 Count Soft Terry Hooded Towel Set, are popular for their bright colors and adorable designs. The market is forecasted to expand at a notable CAGR during the period from 2023 to 2031.

Little Unicorn

Little Unicorn is renowned for producing some of the best baby hooded towels, known for their plush, absorbent, and ultra-soft terry cloth interior, ensuring maximum comfort and warmth for babies. These towels feature fully printed cotton muslin hoods and backings, making them both durable and stylish. With a variety of fun and colorful prints, Little Unicorn's hooded towels are a favorite among parents, enhancing the bath time experience. The brand's commitment to quality and comfort has made their towels a must-have for many families. As the global hooded towel market is expected to grow significantly, Little Unicorn remains a leading player in the industry.

Natemia

Natemia is a leading brand in producing high-quality, organic baby towels, renowned for their luxuriously soft and durable products. Made from premium GOTS certified organic cotton and bamboo-derived rayon, Natemia's towels are exceptionally absorbent and gentle on delicate skin. Their hooded towels, measuring 35" x 35", are generously sized and maintain their softness even after multiple washes. With innovative zero-twist technology and a GSM of 500, these towels absorb water three times faster than traditional cotton towels. Natemia's products are ideal for babies and toddlers, making them a top choice for baby showers and registries. Explore their organic towels collection for more information.

BambooBaby

Bamboo Baby brand stands out as one of the best producers for baby towels, offering ultra-soft, super absorbent, and hypoallergenic products made from 75% viscose from bamboo and 25% long staple cotton. These towels are designed to fit from infant to toddler, with a generous size of 40x28 inches and a high GSM of 500, ensuring they are both luxurious and durable. The bamboo fibers provide natural antimicrobial properties, making them resistant to bacteria, odors, and mildew. Certified by Oeko-Tex Standard 100, these towels have passed rigorous flammability testing in the USA and Canada. With their eco-friendly and sustainable production, Bamboo Baby towels are a popular choice for parents seeking high-quality, environmentally responsible products. Explore their range of products on the Bamboo Baby website.