As the warm months approach, the quest for the perfect pair of summer shorts becomes a priority for many fashion enthusiasts. From lightweight materials to stylish designs, selecting the right shorts can make all the difference in staying cool and comfortable during the heat. With a plethora of brands offering a variety of options, finding the best choice might seem daunting. To help guide your summer wardrobe updates, we've compiled a list of the top brands renowned for their exceptional summer shorts below.
Illustration of summer shorts
Best brands of summer shorts in 2025
Patagonia
Patagonia stands out as a leading producer of summer shorts, renowned for its commitment to sustainability and environmental responsibility. The brand has surpassed $1 billion in annual revenue, with 98% of its product lines utilizing recycled materials, including recycled polyester made from plastic bottles, which accounts for 84% of the polyester used as of 2021. Patagonia's dedication to eco-friendly practices is evident in its use of 100% renewable electricity in its US facilities and its long-standing practice of donating 1% of profits to grassroots environmental groups since 1985, totaling $140 million. The brand's summer collection features a wide range of sizes and styles, ensuring a fit for every outdoor enthusiast. With over 70 stores worldwide, Patagonia continues to set the benchmark for sustainable clothing. Explore their latest summer collection for more information.
Lululemon
Lululemon Athletica is a leading producer of high-quality athletic apparel, including summer shorts, known for their comfort, durability, and stylish designs. The brand has expanded globally since its founding in 1998, with over 700 retail stores worldwide as of 2024, and generates nearly 70% of its sales in the United States. Lululemon's e-commerce segment has also seen significant growth, with direct-to-consumer sales exceeding those from physical stores since 2020. The company's market share in the athleisure category is substantial, holding 60% of the market among its competitors in Q4 2020. Lululemon's products, including summer shorts, are popular for their fit and functionality, aided by tools like the True Fit calculator to ensure the right size for customers.
J.Crew
J.Crew is renowned for producing high-quality summer shorts, offering a range of stylish and comfortable options that cater to various lifestyles. In their major summer sales, J.Crew often discounts these items by up to 70%, making them highly accessible for consumers. For instance, their end-of-season sales in 2024 featured airy shorts as part of their clearance items, highlighting the brand's commitment to providing versatile and fashionable clothing. With a strong presence in both retail and online markets, J.Crew's summer shorts are popular among customers, contributing to the brand's significant revenue, such as the $804.2 million in revenues reported in fiscal 2004. J.Crew's focus on quality design, fabrics, and craftsmanship ensures that their summer shorts are both durable and fashionable.
Nike
Nike remains a dominant force in the sportswear industry, including the production of summer shorts, with a global market share of 16.4% as of 2024, down slightly from 17.1% in 2022. The company's strong market presence is backed by its extensive product lineup, with 773 footwear products and a significant apparel segment, contributing to 29.9% of its revenue in 2022. Nike's proactive supply chain management and outsourcing strategy to countries like Vietnam and Indonesia have been crucial in maintaining high product quality and cost efficiency. In terms of gender segmentation, Nike's products cater to both men and women, with 67.4% of its shoppers being male and 32.6% female as of 2022. Despite current challenges, Nike's brand strength and marketing capabilities continue to support its market leadership.
Levi's
Levi's is renowned for its high-quality summer shorts, a segment that has seen significant traction, especially in its direct-to-customer business which rose by 12% in the third quarter of 2023. The company's focus on "buy-now, wear-now" products, including shorts, lighter denim, skirts, and dresses, has been a strategic move to cater to the changing consumer preferences. Despite challenges in the wholesale channels, Levi's strong brand presence and innovative product lines continue to attract affluent consumers. In 2023, men's products, which include shorts, accounted for around 64% of Levi Strauss' global sales. The brand's commitment to operational excellence and data-driven strategies has helped maintain its market share, standing at 4.10% as of Q3 2024.
Everlane
Everlane stands out as a top producer for summer shorts, particularly with their A-Line Denim Shorts, which feature a 5.5'' inseam for good coverage and an a-line cut that fits loosely on the thighs. Made from 100% organic rigid cotton denim, these shorts are not only comfortable and flattering but also environmentally friendly. Founded in 2010, Everlane is known for its "Radical Transparency" in sourcing materials and working with ethical factories. The brand's commitment to sustainability is evident in their use of organic materials and their goal to eliminate virgin plastic from their supply chain by 2021. With a focus on high-quality, sustainable clothing, Everlane's summer shorts are a reliable choice for those seeking both style and ethical fashion. For a detailed review, check out the Everlane A-Line Denim Shorts review.
H&M
H&M is renowned as one of the best producers of summer shorts, offering a diverse and affordable range of styles, including jersey, denim, and chino shorts. The brand's commitment to sustainability is evident in its efforts to make fashion accessible and sustainable, with goals such as achieving fair living wages throughout its supply chain by 2030. H&M's global presence includes operations in 79 countries, with a significant online sales share, reaching up to 30% in recent years. The company's response to ethical concerns, such as ending its relationship with suppliers linked to forced labor in Xinjiang, demonstrates its dedication to ethical transparency. H&M's summer shorts collection is popular for its comfort and style, with frequent sales and discounts, such as up to 30% off on various shorts models. For more information, visit their summer shorts collection.
Quiksilver
Quiksilver is a renowned brand, especially celebrated for its high-quality summer shorts, which are part of its extensive product portfolio that includes sportswear, clothing, and accessories. Founded in 1969 in Torquay, Australia, Quiksilver has established itself as a leader in the surf and snowboard apparel market, known for its trendy designs, eco-friendly production methods, and premium pricing strategy targeting the upper middle and upper-class youth. The brand's products are distributed through over 800 standalone retail stores across five continents and through partnerships with third-party retailers. Quiksilver's marketing strategy includes online promotions, social media engagement, and annual surf competitions to maintain its strong brand image. With a significant global presence, Quiksilver continues to innovate and inspire adventure-seekers worldwide.
Zara
Zara stands out as a leading producer of summer shorts, renowned for its fast fashion model that ensures trendy and high-quality products reach customers swiftly. With over 12,000 new designs launched annually, Zara's summer collections are highly anticipated, and their shorts often sell out quickly due to limited production runs, creating a sense of urgency among customers. This strategy allows Zara to sell 85% of its items at full price, significantly higher than the industry average. The brand's ability to monitor and adapt to customer preferences in real-time, coupled with its efficient supply chain, enables it to keep up with the latest fashion trends. For instance, Zara's customers visit its stores an average of 17 times a year, indicating strong customer loyalty and frequent engagement with the brand's offerings. Learn more about their collections by visiting the Zara website.
Uniqlo
Uniqlo stands out as a leading producer of summer shorts, driven by its innovative approach to apparel. In June 2024, Uniqlo's same-store sales, including online sales, increased by 14.9% year-on-year, and total sales rose by 16.0%, largely due to strong sales of summer ranges that aligned perfectly with prevailing weather conditions. The brand's focus on quality, affordability, and functional performance, as seen in its signature innovations like HeatTech and AIRism, sets it apart in the fast fashion market. Uniqlo's efficient supply chain and in-house product development enable it to meet customer needs effectively, contributing to its success. With over 2,250 stores in 25 countries, Uniqlo continues to expand its global presence. For more information, check out their global store list.
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