Top Picks for Kids' Innerwear Brands

Choosing the right innerwear for kids is crucial for ensuring their comfort and support throughout the day. With myriad options available, parents often find themselves overwhelmed, seeking a balance between quality, affordability, and style. From breathable cotton materials to vibrant designs that appeal to a child’s sense of fun, the best brands combine practicality with a flair for the playful. To help you navigate this essential wardrobe staple, we’ve compiled a list of top-notch brands known for their outstanding children’s innerwear offerings. Discover which brands made the cut below.

Illustration of kids innerwear

Best brands of kids innerwear in 2025

Carter's

Carter's Inc. is a leading producer of kids' innerwear, holding a significant market share in the children's apparel sector. With a 10% market share in the global young child and baby clothing market, which was valued at approximately $250 billion in 2023, Carter's dominates the U.S. market with a 13.9% share in the $21 billion children's apparel market for ages zero to seven. The company's brands, including Carter's and OshKosh B'gosh, are renowned for their high-quality, essential core products such as bodysuits, pajamas, and blanket sleepers. Carter's strong brand presence and commitment to quality have enabled it to maintain a leading position, with its sleepwear products holding a 26.8% market share in the U.S. The company's strategy focuses on delivering high-volume, high-quality core products. For more information about Carter's products, visit their official website.

Jockey

Jockey, a renowned brand in the innerwear industry, has established itself as a leading producer of kids' innerwear, known for its high-quality products and innovative designs. In India, Jockey holds a significant market share, with 19%-20% in the men's premium innerwear segment and 5%-6% in the women's segment, and it is expanding its presence in the kids' segment with new manufacturing capacities. The company's extensive distribution network, spanning 16,000 retail outlets in 1,100 cities and towns, ensures wide availability of its products. Jockey's commitment to comfort and style has made it a trusted brand globally, operating in over 120 countries. The brand's growth is further supported by its exclusive licensing agreement with Page Industries until 2030. For more information about Jockey's journey and achievements, visit their company history page.

Hanes

HanesBrands is a leading producer of kids' innerwear, renowned for its comfort, quality, and value. The company's Hanes brand is America's No. 1 apparel brand, found in 9 out of 10 American households, and it dominates the global men's underwear market with a 7.5% share, nearly double that of its closest competitor. HanesBrands' innerwear segment, which includes children's underwear, accounts for approximately 39.26% of the company's total revenue as of Q3 2021. The company's strong global presence and innovative products, such as Tagless and ComfortBlend, make it a preferred choice for children's underwear. HanesBrands' commitment to sustainability and ethical business practices further enhances its reputation.

Fruit of the Loom

Fruit of the Loom is a renowned brand and one of the best producers of kids' innerwear, boasting a rich history dating back to 1851. The company has sold an impressive 40 million tees, 19 million sweatshirts, and 38 million pairs of sweatpants over the past four years, solidifying its position as a top seller in the U.S. for ladies underwear, men's T-Shirts, and men's sweatpants. Fruit of the Loom has seen a remarkable 77% year-over-year increase in social media engagement, reflecting its successful brand refresh and digital expansion. The brand is also a key player in the global children's underwear market, which is expected to grow significantly, with the market projected to reach $13 billion by 2032. With its commitment to sustainable fabrics and comfortable loungewear, Fruit of the Loom continues to appeal to both younger and older generations. For more information, visit their official website.

Gap Kids

Gap Kids is a leading brand in the children's apparel market, known for its stylish and durable clothing. It is part of Gap Inc., which holds a significant market share in the retail apparel industry, with Gap Inc. itself having around 11.70% market share as of Q3 2024. Gap Kids is particularly popular for its high-quality innerwear, contributing to the brand's strong presence in the children's clothing sector. In the U.S. children's apparel market, Gap Kids is one of the key players, although specific market share figures for Gap Kids alone are not provided, it is part of a larger market that includes other prominent brands like Carter's Inc. and The Children's Place. The brand's commitment to quality and affordability makes it a favorite among parents.

Cat & Jack

Cat & Jack, launched in 2016, has emerged as a leading brand for kids' clothing, including innerwear, with sales soaring to over $3 billion annually. This Target-owned brand is known for its affordable and high-quality products, such as $4 T-shirts and $8 jeans and dresses, and is backed by a one-year satisfaction guarantee. Within just two years of its launch, Cat & Jack achieved sales of more than $2 billion, highlighting its rapid growth and popularity. The brand offers a wide range of sizes, including extended sizes for girls and boys, and is designed to cater to all children's needs. Its success is also attributed to its customer-friendly return policy, which has been well-received by parents.

H&M Kids

H&M Kids is a leading brand in the childrenswear market, known for its affordable and quality innerwear. As of 2023, H&M held the leading position in the global childrenswear market, although it has been facing competition from cheaper and more exciting brands like Primark. Despite this, H&M remains a significant player, offering a wide range of kids' clothing, including innerwear. The global childrenswear market, which includes H&M's offerings, was valued at $200 billion in 2023 and is expected to grow at a CAGR of more than 2% from 2023 to 2028. H&M's commitment to fashion and affordability makes it a popular choice for kids' innerwear. For more information, you can explore their collection on the H&M Kids page.

Disney

The Disney brand is a prominent player in the kids wear market, particularly in the innerwear segment, known for its high-quality and appealing products. Disney's involvement in the kids wear market is driven by the growing demand for character-licensed clothing, which remains a thriving industry. The global kids wear market, valued at $194.1 billion in 2022, is expected to reach $286.9 billion by 2032, with Disney contributing significantly through its brand equity and customer loyalty. Disney's brand mantra and strong brand positioning help in maintaining a leadership status in the market. The rise in sustainable and ethical fashion, as well as the increase in online shopping, further supports Disney's market presence. For more detailed insights, you can visit the kids wear market report.

Calvin Klein Kids

Calvin Klein Kids is a prominent brand in the kids' innerwear market, known for its high-quality and stylish products. As part of the Calvin Klein portfolio, which includes various labels such as Calvin Klein Underwear and Calvin Klein Sport, the kids' line offers a range of items like boys' briefs, boys' boxer briefs, girls' hipsters, and girls' bralettes. The brand is recognized for its minimalist and sensual aesthetic, promoting self-expression and comfort. Calvin Klein is a significant player in the global apparel market, with its parent company, PVH Corp, generating substantial revenue from its various segments, including Calvin Klein International, which accounts for 28.92% of total revenue. The global kids wear market, which includes innerwear, is projected to grow at a CAGR of 4.1% from 2023 to 2032, indicating a strong potential for brands like Calvin Klein Kids. For more information on their selection, visit the Calvin Klein Kids Underwear Collection.

Tommy Hilfiger Kids

Tommy Hilfiger's kids brand is renowned for its high-quality and stylish innerwear, contributing significantly to the company's overall revenue. In Q1 2024, the kidswear segment, which includes innerwear, accounted for 10% of Tommy Hilfiger's total revenue, with steady growth observed especially in Europe and the Asia-Pacific region. The brand's focus on sustainable products also saw 25% of its overall sales growth in Q1 2024, indicating a strong consumer preference for eco-friendly kids' innerwear. Tommy Hilfiger operates over 2,000 retail stores globally and maintains a strong online presence, further enhancing its reach in the kids' innerwear market. The brand's iconic designs and premium quality have made it a favorite among parents looking for comfortable and stylish innerwear for their children.