Top Ladies' Lingerie Brands: Elevate Comfort and Style!

The world of ladies' innerwear has evolved significantly, offering a perfect blend of comfort, style, and functionality. With countless options available, choosing the right brand can make a huge difference in how you feel throughout the day. From high-end luxurious fabrics to sustainable and eco-friendly designs, the best brands cater to every need and preference. Below, we explore a curated list of the top ladies' innerwear brands that are worth considering for your next purchase.

Illustration of ladies inner wear

Best brands of ladies inner wear in 2025

Victoria’s Secret

Victoria's Secret, a leading brand in the intimates market, maintains a significant market share of about 20% in North America for its Victoria's Secret and Pink brands, as of the second quarter of 2024. Despite facing declines, the company has shown improvement in key metrics, including a rise in adjusted gross margin to 35.4% and a return to net income of $32.1 million. The brand's beauty business has been its best-performing category, with four consecutive quarters of growth. New merchandise in bras and panties has sold well, and the company is anticipating a boost in the third quarter with the return of the Victoria's Secret Fashion Show and a major VSX sport launch. However, the brand's market share had dropped to 24% in 2018 from 31.7% in 2013 due to increased competition and public perception issues. For more insights and updates, visit Victoria's Secret's official website.

Calvin Klein

Calvin Klein is a leading global fashion brand renowned for its iconic and inclusive ladies' innerwear, reflecting a minimalist and sensual aesthetic that celebrates self-expression. Established in 1968, the brand offers a range of products, including underwear, designer jeans, and apparel, with a focus on high-quality construction and comfort. Calvin Klein's commitment to body positivity and extended sizing options has resonated with consumers, contributing to the brand's success in a market where traditional brands are losing ground. For instance, the global innerwear market, which includes Calvin Klein, is expected to grow at a CAGR of 5.4% from 2023 to 2030, reaching USD 310.02 billion by 2030. The brand's inclusive philosophy and innovative designs have made it a favorite among consumers seeking comfortable and stylish innerwear.

ThirdLove

ThirdLove is a pioneering brand in the lingerie industry, renowned for its innovative approach to bra fitting and comfort. Founded by Heidi Zak and David Spector in 2013, the company introduced half-cup sizes, addressing the common issue of ill-fitting bras for many women. With over 80 sizes available, from a 30- to 48-inch band and AA to I cup, ThirdLove has revolutionized the market. The brand's FitFinder quiz has collected approximately 75 million data points, driving significant growth, including a 347% year-over-year sales increase and a 62% increase in returning customer rates by 2017. ThirdLove's Try Before You Buy campaign has also been highly successful, with a 70% retention rate for products ordered through the promotion. Learn more about ThirdLove's journey.

Aerie

Aerie has emerged as a leading brand in the ladies' inner wear market, known for its commitment to inclusivity, comfort, and realism. With a significant growth trajectory, Aerie achieved a 20% increase in comparable sales in one year and a 29% gain the year before, putting it on track to exceed $1 billion in revenues and aiming for a $3 billion target. The brand is the second largest e-commerce lingerie retailer, behind Victoria's Secret, and has captured a substantial market share with its diverse model lineup and no-retouching policy. Aerie's online sales have surged, accounting for over 50% of its total revenue, and the brand has seen double-digit sales growth for 26 consecutive quarters. Its innovative marketing campaigns, such as the #AerieREAL movement, have resonated strongly with consumers, particularly Gen Z.

Lively

LIVELY, founded in 2015, has revolutionized the lingerie industry with its innovative "leisuree" concept, blending comfort, support, and style. The brand's omnichannel approach, utilizing Shopify's platform, has increased average order value by 80% and driven significant in-store revenue, with 30% of in-store sales coming from online booking of fitting sessions. LIVELY's first brick-and-mortar store in SoHo, New York, opened in 2016, and today, 50% of New York customers discover the brand through this location. The brand's focus on community and customer experience has led to a strong customer lifetime value, with many in-store customers becoming repeat online buyers. Acquired by Wacoal in July 2019, LIVELY continues to grow and influence the direct-to-consumer lingerie market.

Chantelle

Chantelle is a renowned international brand, specializing in high-quality lingerie since 1876, with a strong presence in 79 countries through 10,000 points of sale. The company boasts a turnover of EUR340 million and employs 3,425 people, serving 8 million customers worldwide. Known for its innovative designs, Chantelle fosters a culture of respect, creativity, and honesty, contributing to a more equal and inclusive society. With a long-term vision focused on climate change, biodiversity, and social justice, Chantelle stands out as a leader in the lingerie market. Its commitment to quality and customer-centric approach has made it a trusted name in the industry.

Spanx

Spanx is a leading brand in the ladies' inner wear market, renowned for its innovative and comfortable shapewear solutions. Founded by Sara Blakely, Spanx has grown significantly since its inception, with the brand generating $16,572,355 in revenue, outperforming its competitors, and achieving a high conversion rate of 3.50-4.00%. The brand's products, such as footless body-shaping pantyhose and Bra-llelujah underwire bras, have been widely acclaimed, including being featured on "Oprah's Favorite Things" list in 2000. Spanx has expanded its product line to include bras, underwear, leggings, and active wear, catering to a diverse range of customer needs. The brand's global presence spans over 50 countries, solidifying its position as a market leader in the shapewear industry. For more details, visit their official website.

Cosabella

Cosabella, founded in 1983 by Valeria and Ugo Campello, is a premium lingerie and loungewear brand renowned for its high-quality, inclusive, and timeless designs. The brand has achieved an impressive average annual sales growth of 22% from 2017 to 2021 and maintained an EBITDA margin of 16.1% in 2021. With a strong digital presence, over 50% of its sales come from online channels, and its omnichannel capabilities make it an ideal fit for the Calida Group. Cosabella employs approximately 50 people and generated $29 million in sales in the United States in 2021. The brand's Italian heritage and commitment to exceptional fit and quality have made it a leader in the lingerie market. For more insights into their collections, explore their official website.

Wacoal

Wacoal is a leading producer of ladies' innerwear, renowned for its commitment to extraordinary craft and innovative design. Founded in 1946 by Koichi Tsukamoto, the brand has consistently pushed the boundaries of lingerie development, offering over 70 different full bra sizes to cater to a wide range of body types. In 2024, Wacoal's Japan sales achieved 125% year-over-year growth for the Wacoal brand, driven by strong performance of products like the "Hugging Bra" and robust sales on its EC platform, which saw a 114% year-over-year increase. The brand's focus on comfort, fit, and individuality has made it a favorite among consumers, particularly with its inclusive size range and innovative fabrics. Wacoal's global presence is significant, with revenue breakdowns showing 50.63% from domestic business and 42.71% from overseas operations in the 2024 fiscal year. Discover more about Wacoal's heritage and innovation.

Hanes

HanesBrands is a leading producer of ladies' innerwear, known for its comfort, quality, and value. The company's innerwear segment, despite a 0.6% drop in 2023, gained additional market share, particularly among younger consumers, with brands like M by Maidenform and Hanes Originals driving innovation. HanesBrands owns over 80% of its manufacturing facilities, ensuring high standards in production. The company's brands, including Bali and Playtex, are renowned for their comfort and innovative sizing technologies like Smart Size. HanesBrands is committed to sustainability and ethical business practices, further solidifying its position in the market. For more information, visit their official website.