Top Brands to Elevate Your Lookbook Game

Creating the perfect lookbook can be an art form, combining style, branding, and a unique narrative. From the trendiest fashion houses to innovative new designers, choosing the right brand is crucial for showcasing distinct styles and creating engaging visual stories that captivate audiences. Renowned names in the industry provide not only fashionable pieces but also a high standard of quality and design that can elevate your lookbook into an extraordinary visual portfolio. For those seeking inspiration or looking to curate the best in fashion, explore the comprehensive list of top brands highlighted below.

Illustration of lookbook

Best brands of lookbook in 2025

Zara

Zara stands out as a leader in the fast fashion industry, producing over 450 million garments and launching around 12,000 new designs annually. The brand's success is driven by its efficient supply chain, vertical integration, and use of analytics to track demand in real-time, allowing it to sell 85% of its items at full price and achieve 12 inventory turns annually. Zara's design team, comprising over 350 designers, refines creations based on daily sales data and customer feedback, ensuring that only 10% of its inventory remains unsold annually. This agile approach enables Zara to respond quickly to fashion trends, with new designs reaching stores within 2-3 weeks. The brand's strategy of producing limited quantities creates a sense of scarcity, encouraging frequent customer visits and driving high sales turnover rates. Discover more about Zara's success strategy and culture of customer co-creation.

H&M

H&M is a leading fashion brand known for its extensive lookbook offerings, with a brand awareness of 77% in the United States and a usage share of 25% among fashion store customers. The company operates over 4,369 stores worldwide as of 2023 and is present in more than 70 physical markets and 60 online markets. H&M's supply chain involves over 574 commercial product suppliers and 1,027 tier 1 factories, employing around 1.4 million people, with 63% of them being female. The brand is also committed to sustainability, with initiatives such as recycling programs and the use of sustainable materials. H&M's global sales amounted to around 236 billion Swedish kronor in 2023, solidifying its position as one of the leading apparel retailers worldwide. For more insights into their operations and commitments, visit the official H&M Group website.

Gucci

Gucci stands as a pinnacle in the luxury fashion industry, renowned for its exquisite lookbooks that showcase the brand's commitment to quality and sustainability. In 2021, Gucci achieved 95% overall traceability of its raw materials, with 99% traceability for plant-based and animal-based materials, including leather, highlighting its dedication to ethical sourcing. The brand has also been carbon neutral across its supply chain since 2018, further enhancing its environmental credentials. Gucci's revenue has consistently grown, reaching EUR10.49 billion in 2022, with a significant portion generated from its online store, which saw eCommerce net sales of $1.63 billion in the same year. The brand's focus on high-quality materials and craftsmanship is evident in its leather products, which have an average price of $4833.33, reflecting their premium luxury status.

Louis Vuitton

Louis Vuitton stands as a pinnacle of luxury in the fashion industry, particularly renowned for its exquisite lookbooks that showcase the brand's commitment to quality and creativity. In 2023, Louis Vuitton achieved a record year with revenue surpassing EUR20 billion, driven by its exceptional product quality and strong ties to art and culture. The brand's rigorous quality control, including the use of finest materials and in-house manufacturing, ensures that every item meets its high standards. This attention to detail and commitment to excellence have contributed to Louis Vuitton's market share gains worldwide and its position as a leader in the Fashion & Leather Goods segment, with a 14% organic revenue growth in 2023. The brand's lookbooks reflect this excellence, featuring designs such as the new "GO-14" leather goods line and the "Tambour" collection. Learn more about their record-breaking year with the 2023 Financial Highlights.

ASOS

ASOS is a leading online fashion retailer known for its extensive and trendy lookbook, adding approximately 5,000 new products every week to its catalog of 85,000 items. The company's strong performance in the UK, with a 7% sales growth in 2022, and its significant increase in Topshop sales by 105%, highlight its ability to drive revenue and margin expansion. ASOS's curated offer and differentiated visual language have led to a growth in active customer base, with a 5% increase in average order frequency. The company's use of machine learning models, such as the "Buy the Look" dataset, helps in generating outfits that maximize customer preference. Despite challenges like inflationary pressures and elevated return rates, ASOS continues to optimize its operations for better customer engagement.

Mango

Mango, a Spanish fashion retailer, has established itself as a premium producer for lookbooks, driven by its strategic focus on party wear and upmarket fashion pieces. In 2023, Mango achieved record sales of EUR3.1 billion ($3.39 billion), a 19% increase from the previous year, and plans to open 500 new stores worldwide by 2026. The brand's approach to collection planning, including localized production and faster turnover, helps avoid overstock and optimize turnover. Mango's e-commerce accounts for about 25% of its total revenue, with its webpage receiving over 600 million visits in 2019. The brand's global sourcing network involves 1,878 factories in 29 countries, with key production bases in Turkey, China, India, and Italy. For more insights on Mango's phenomenal growth, check out this detailed analysis by Business of Fashion.

Dior

Dior, a pinnacle of luxury fashion, has cemented its position as one of the best producers for lookbooks, driven by its impressive revenue growth and diverse product portfolio. In 2023, Dior achieved a record revenue of EUR86.2 billion, marking a 13% organic growth from 2022, with significant contributions from fashion and leather goods, which generated EUR30.90 billion in 2022. The brand's perfumes and cosmetics segment also saw substantial growth, reaching EUR7.72 billion in 2022, up from EUR6.61 billion in 2021. Dior's global presence is reinforced by its 390 stores across 51 countries, and its revenue per employee has consistently risen, exceeding EUR400 in 2022. This financial and operational strength underscores Dior's commitment to excellence and desirability in the luxury goods market. To gain further insights into Dior's performance statistics, explore the dedicated statistics page.

Prada

Prada stands as a pinnacle in the luxury fashion industry, particularly renowned for its exquisite lookbooks that showcase the brand's creative strength and high-impact initiatives. In the first half of 2024, Prada reported a 17% year-over-year increase in net revenues, with retail sales up 18% driven by like-for-like and full-price volumes. Miu Miu, another brand under the Prada Group, saw a remarkable 93% year-over-year increase in retail sales during the same period. The brand's success is supported by a well-balanced category mix, with strong performances in Leather Goods, Ready-To-Wear, and Footwear. Prada's global presence is marked by significant growth in regions such as Asia Pacific, Europe, and Japan. For a detailed overview of Prada Group's H1 2024 performance, you can view the Prada Group H1 2024 Results.

Chanel

Chanel stands out as one of the top luxury brands, achieving a 14.6% increase in sales in 2023, reaching nearly $20 billion in revenue. Despite a challenging economic environment, Chanel reported a net profit of $4.7 billion and saw significant growth across all markets, particularly in Europe with an 18.8% annual revenue increase. The brand's strong performance is attributed to the recovery in tourism and its international development strategy. Chanel's beauty and fragrance division benefited from the sustainable recovery of travel retail, and the Haute Joaillerie division saw positive trends as well. With over 600 jewelry boutiques worldwide, Chanel continues to expand its distribution network and invest in sustainability and innovation. For more information on Chanel's 2023 financial results, click here.

Burberry

Burberry, a renowned British luxury brand, excels in producing high-quality lookbooks, as evident from their collaboration with FARFETCH. For their latest lookbook, they utilized a mix of uncoated and gloss papers, including recycled materials, and achieved a 48-hour turnaround, showcasing their commitment to speed and sustainability. The lookbook featured Burberry's iconic gabardine coats in new quilted and puffer designs, highlighting the brand's innovation and creativity. With a global presence in over 140 countries and territories, Burberry continues to set standards in luxury fashion, with outerwear categories seeing a high single-digit percentage growth in the year. Their focus on sustainability and quality is reflected in their use of materials like Evolution 100% uncoated 135gsm and Galerie Gloss 150gsm.