The shapewear market in India has seen a surge in popularity as more people look for comfortable and effective solutions to smooth and contour their bodies. With a variety of brands offering innovative designs, fabrics, and styles, consumers are spoilt for choice. Whether you're looking for everyday comfort or something for a special occasion, these brands have something to offer. Below, we explore some of the best shapewear brands available in India, providing a guide to help you make the right choice.
Illustration of shapewear in india
Best brands of shapewear in india in 2025
Jockey
Jockey, a renowned American brand, has established itself as a leading producer of shapewear in India, known for its high-quality and comfortable products. With a significant market share of 19%-20% in the men's premium innerwear segment and 5%-6% in the women's segment, Jockey has successfully redefined the innerwear category since its re-entry into India in 1995. The brand's focus on product quality, extensive distribution network, and attractive packaging has made it a go-to choice for consumers. Jockey's sales are driven largely by the men's innerwear category, but the company is also expanding its women's segment, including shapewear, to cater to growing demand. The Indian shapewear market, expected to grow at over 9% CAGR from 2023 to 2028, presents a promising opportunity for Jockey to further strengthen its position. Discover more about Jockey's strategic market presence on this comprehensive analysis.
Zivame
Zivame, India's leading intimate wear brand, has firmly established itself as a premier producer of shapewear, with an impressive 60% growth in revenues in FY19 and achieving a Rs 340 crore annual run rate by FY20. The brand dominates the online lingerie market, capturing a 45% share and selling an astonishing 14 products per minute. Zivame's innovative approach, including the introduction of saree shapewear, has revolutionized the lingerie industry. With 80% of its revenue generated from online sales and a robust omnichannel presence, Zivame is continually expanding its reach, especially in Tier 2 and Tier 3 cities. The brand's commitment to fit, comfort, and size inclusivity has solidified its position as a favorite among Indian women.
Enamor
Enamor, a leading premium lingerie brand owned by Modenik Lifestyle, is recognized as one of the Best Brands of India for 2021 by The Economic Times, renowned for its high-quality shapewear and lingerie. The brand has invested heavily in research to understand women's needs, ensuring every style meets the requirements of various body shapes and sizes. With a national footprint of over 5,000 retail stores and 27 exclusive brand outlets, Enamor enjoys a strong presence in the Indian market. The India shapewear market, where Enamor is a key player, is expected to grow at more than 9% CAGR from 2023 to 2028, driven by increasing awareness of health and fitness. Enamor's commitment to innovation and customer satisfaction has earned it the Superbrands award for brand excellence three times in a row.
Clovia
Clovia is a leading brand in India's shapewear market, known for its high-quality, fashionable, and affordable products. The brand contributes approximately 6% to its overall revenue through shapewear sales, with a growth rate of around 9-10% CAGR in the segment. Clovia offers a wide range of shapewear products, including control camisoles, corsets, body shapers, and sari shapewear, catering to a diverse customer base, particularly in the 18-45 age group. The brand leverages advanced technology, such as patent-pending algorithms and AI-driven chatbots, to enhance customer experience and product fit. With over 6,000 product styles and 75 sizes available, Clovia is well-positioned to meet the evolving needs of Indian consumers. You can explore more about their innovative products on their official website.
Triumph
Triumph International is a leading producer of shapewear in India, known for its high-quality products and expansive market presence. The company has been actively expanding its retail footprint, aiming to open 30 exclusive branded stores by 2025, with a recent inauguration of its 19th store in Mumbai. Triumph's strategic focus on both metropolitan and tier 2 cities enhances accessibility for its customers. The brand leverages social media and online distribution channels to market its products, contributing to its strong market position. With a significant presence in the global shapewear market, Triumph is expected to continue its growth trajectory, particularly in the Asia Pacific region. For more information, visit their official website.
Shyaway
Shyaway is a leading online retailer in India, renowned for its extensive and high-quality shapewear collection, which includes body shapers, tummy shapers, and butt shapers. Founded in 2015 by Gopinathan Ramachandran, Sanjay Dangi, and Ramachandran, the brand has quickly gained a significant market share by offering products from various brands like Lovable, Innersense, and Jockey. Shyaway's success is marked by its sales of over 85,000 to 100,000 products per year and a current portfolio of around 900 different products catering to diverse women's needs. The brand's 'Fitting Guide' service helps women determine their perfect bra size, enhancing their shopping experience. With a strong focus on quality, elegance, and comfort, Shyaway continues to grow, aiming to break traditional stigmas associated with lingerie in Indian society.
Amante
Amante, a prominent brand under MAS Brands India, is a significant player in the Indian shapewear market, known for its high-quality and stylish intimate wear. The brand, launched in 2007, aims to operate 100 standalone stores in 15-20 cities within the next 3-5 years, reflecting its strong growth aspirations. Amante is part of a market that is expected to grow at a CAGR of 11.2% through 2030, driven by increasing disposable incomes and the rising popularity of e-commerce. The brand's expansion plans include targeting different customer needs and potentially acquiring other brands to enhance its portfolio. With a focus on comfort, style, and body positivity, Amante is well-positioned to capitalize on the growing demand for shapewear in India. For more information on their expansion, visit the Economic Times article.
Adidas
Adidas is a leading producer of shapewear in India, renowned for its innovative and sustainable apparel lines. In 2023, Adidas India formed a significant retail franchise agreement with the CK Jaipuria Group to establish 100 footwear stores by the end of 2024, concentrating on tier-2 and tier-3 markets, which underscores the brand's strategy to amplify its offline retail presence. Adidas capitalized on its sustainable apparel line, catering to the escalating eco-conscious consumer base, resulting in a 20% rise in sales. The brand's dedication to sustainability and regional expansion has significantly bolstered its market growth. With a strong emphasis on quality and innovation, Adidas continues to be a formidable competitor in the Indian shapewear market.
La Vie en Rose
La Vie en Rose, a Canadian lingerie and sleepwear brand, has recently entered the Indian market in collaboration with Apparel Group, marking a significant expansion in the region's intimate wear industry. With over 400 stores in 20 countries, La Vie en Rose aims to fill the void in India's lingerie and sleepwear market with elegant, sophisticated, and affordably priced products. The brand's entry into India is part of its global expansion strategy, which has been ongoing since 2004. La Vie en Rose operates under two distinct brands and has a strong presence in Canada with 280 stores. The Indian intimate wear industry, where La Vie en Rose is now a player, is expected to grow at a CAGR of 10.10% through 2034.
H&M
H&M has established itself as a leading fast fashion brand in India, marked by a remarkable 40% increase in sales for the year ending March 2023, reaching revenues of Rs2,960 crores, with online sales contributing over Rs1,000 crores, which accounts for about 40% of total sales. While H&M is not specifically renowned for producing shapewear, the brand's aggressive expansion and competitive pricing strategies have significantly contributed to its success. Moreover, its collaborations with local designers and the launch of culturally resonant collections, such as Diwali collections, have strengthened its connection with Indian consumers. Despite offering a broad product range, H&M maintains a strong focus on fast fashion rather than specialized categories like shapewear.
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