Top Shapewear Brands for Flattering Curves

In a world where fashion and comfort go hand in hand, shapewear brands have transcended beyond mere undergarments to become a fashion essential for many individuals. From offering seamless solutions that boost confidence to innovative designs catering to various body types, the market is bustling with options that promise to enhance your silhouette effortlessly. Among the plethora of options available, several brands have distinguished themselves through quality, design, and customer satisfaction. Curious to know which brands made it to the top of our list? Read on to uncover the best brands for shapewear.

Illustration of shapewear

Best brands of shapewear in 2025

Spanx

Spanx is a leading brand in the shapewear market, known for its high-quality and innovative products. The brand has experienced significant revenue growth, with a 62% increase over the past three months, and it generates substantial revenue, totaling $16,572,355, outperforming competitors like shapewearusa.com and shapermint.com. Spanx also leads in the number of transactions with 111,273 and sessions with 2,921,790, and it boasts a high conversion rate of 3.50-4.00%. The brand's Average Order Value (AOV) ranges between $125-$150, indicating strong customer spending. As a major player, Spanx contributes to the global shapewear market, which is projected to grow to USD 4.5 billion by 2031.

Skims

Skims, founded by Kim Kardashian, has emerged as a leading brand in the shapewear and loungewear market, defying industry trends with double-digit growth. The brand saw an 8% year-over-year increase in monthly customers in June 2023, driven by higher spending per customer and strong customer retention rates, with 14% of customers returning within 15 months of their first purchase. Valued at $4 billion, Skims has raised a $270 million funding package and is projected to reach $750 million in sales in 2023, up from $500 million the previous year. Known for its inclusive sizing from XXS to 5XL and diverse skin tone options, Skims has revolutionized the shapewear market by celebrating body positivity and individuality. The brand's successful collaborations, such as the Skims x Fendi collection, have further elevated its status in the luxury fashion space. For more information, visit the official Skims website.

Yummie

Yummie Tummie is a leading brand in the shapewear industry, known for its comfortable and high-quality body shapers and accessories, designed for women of all ages, shapes, and sizes. With an annual revenue of $2.4 million in 2024, Yummie Tummie has established itself as a significant player in the market. The brand operates with a small but dedicated team of 3 employees and is based in Melville, New York. Yummie Tummie's products are part of a larger shapewear market that is expected to grow significantly, with the North American market projected to account for over 38% of the global market by 2028. The brand's focus on comfort and versatility aligns with the rising demand for shapewear, driven by a CAGR of 7.9% from 2021 to 2028.

Wacoal

Wacoal is a renowned brand in the shapewear market, celebrated for its high-quality, comfortable, and well-fitting products. Known for sourcing the best materials and using cutting-edge technologies, Wacoal offers a wide range of sizes, from A to I cup, and has been trusted by women for over 30 years. The brand is also committed to philanthropy, having contributed more than $5 million to Susan G. Komen® through their Fit for the Cure® events. Wacoal is a key player in the global shapewear market, which is expected to reach USD 3 billion by 2029, with the Asia Pacific region being the fastest-growing segment. For more details on their innovative shapewear offerings, visit Wacoal's official website.

Maidenform

Maidenform, owned by HanesBrands, is a leading producer of shapewear, renowned for its comfort, quality, and innovative designs. As of 2020, Maidenform held a significant position in the market, with its brand being America's No. 1 shapewear brand. The company has a rich history dating back to 1922 and has continuously innovated, such as with the launch of its Curvy line, which caters to women in sizes 1X to 4X. Maidenform's shapewear, including its new M Collection, is designed for unparalleled comfort and style, featuring modern cuts, sleek fabrics, and a wide range of sizes and colors.

Shapermint

Shapermint is a leading direct-to-consumer shapewear and intimates brand founded in 2018, which has rapidly gained a significant market share. As of the 12 months ending November 2020, Shapermint held a 20.4% share of the U.S. women's shapewear market, with its brand Empetua accounting for 19.3% of all U.S. women's shapewear sales. The company has grown to over 4.4 million customers and surpassed $250 million in sales, offering products that are known for their accessibility, comfort, and affordability. Shapermint's products, including those from its brands Empetua and truekind, are available through its website and Amazon, catering to a wide range of sizes and needs. The brand's commitment to body confidence and customer-centric approach has made it one of the fastest-growing online retailers.

Squeem

Squeem, a Brazilian-based shapewear brand, stands out for its commitment to embracing and enhancing women's curves rather than minimizing them. Founded in 1936, Squeem has a rich heritage in the beauty and fashion industry, utilizing proprietary intelligent fabric that combines 100% natural rubber with a cotton lining for superior comfort. Their products are categorized into three compression levels: light, medium, and high, catering to various needs from light smoothing to powerful curve-creating support. Squeem's size range extends from XS to 5X, ensuring inclusivity, and their prices range from $55 to $95. The brand is endorsed by influential figures like Ashley Graham, highlighting its quality and appeal. Explore more about their offerings on the official Squeem website.

Commando

Commando is a prominent brand in the shapewear market, known for its high-quality and innovative products. As part of the growing shapewear industry, Commando contributes to the market's expected growth of USD 1.34 billion from 2023 to 2028, with a CAGR of 8.62%. The brand is recognized for its wide range of shapewear items, including shaping briefs, shorts, and tops, catering to various consumer needs. Commando's products are available through multiple retail channels, both online and offline, enhancing its market reach. The brand's presence in the North American market, which is expected to account for over 38% of the global shapewear market by 2028, further solidifies its position. For more information, visit their official website.

Miraclesuit

Miraclesuit is a renowned brand in the shapewear market, known for its high-quality, slimming, and comfortable products. The brand has been a staple for over 30 years, particularly among women seeking confidence-boosting swimwear and shapewear. Miraclesuit's innovative Miratex fabric provides exceptional shaping and support, addressing various body concerns such as the lower abs and waistline. Their products, including waist cinchers, body briefers, and thigh slimmers, offer extra-firm control and a seamless finish under clothing. With its modern and sleek designs, Miraclesuit continues to be a favorite among women, including Millennial and Gen-Z moms. Explore their range of popular shapewear in the shapewear best sellers collection.

Honeylove

Honeylove, founded in 2018, is a leading brand in the shapewear industry, known for its high-quality, comfortable, and flattering products. The brand has achieved a 96% SMS customer satisfaction rate and a 93% email customer satisfaction rate, showcasing its commitment to excellent customer service. With an estimated annual revenue of $19.8 million and 87 employees, Honeylove has expanded its product line to include tops, bras, leggings, and other garments. The brand's innovative approach, including its patent-pending shaping technology, has set new standards in the shapewear market. Honeylove's products are available in select stores like Nordstrom, Dillard's, and Von Maur, as well as on their own website. For more information, visit their official Honeylove website.