Top Brands Redefining Plus-Size Fashion in Style

The plus-size fashion industry has experienced a significant transformation in recent years, offering more style, quality, and diversity than ever before. As more brands recognize the importance of inclusivity, the options for plus-size clothing have expanded, providing fashionable choices that cater to a wide range of tastes and body types. Whether you're searching for everyday essentials, professional attire, or standout pieces for special occasions, the market now boasts some exceptional plus-size fashion brands that prioritize both fit and style. To explore our curated list of the best brands for plus-size clothing, check out the details below.

Illustration of plus size clothing

Best brands of plus size clothing in 2025

Torrid

Torrid is a leading brand in the plus-size women's clothing market, holding 50% of the total sales share and 45% of online sales in the segment as of May 2021. The company, which debuted on the New York Stock Exchange in July 2021 with a $2.3 billion valuation, operates over 600 physical stores and attributes 70% of its sales to online purchases. Torrid outperformed competitors like Lane Bryant in year-over-year growth since June 2020 and maintained higher customer retention rates. The brand caters to women aged 25 to 40, offering sizes 10 to 30, and reported annual net sales of $974 million in 2020 despite pandemic challenges. With a compound annual growth rate (CAGR) of 8% between 2017 and 2020, Torrid is well-positioned for continued growth in the plus-size fashion market.

Lane Bryant

Lane Bryant is a leading brand in the plus-size women's clothing market, having enjoyed a 16% market share and three solid years of sales growth as of 2016. The brand is known for its successful marketing strategies, which include building a loyal customer base and offering a diverse range of plus-size clothing. Lane Bryant competes closely with other major players like Torrid, with whom it shares a significant customer overlap, though Torrid has outperformed Lane Bryant in year-over-year growth since June 2020. Despite this, Lane Bryant remains a key player, contributing to the overall growth of the plus-size market, which is projected to reach USD 151.6 billion by 2033 in the U.S. You can explore their range at Lane Bryant's official website.

Eloquii

Eloquii is a prominent brand in the plus-size clothing market, known for its extensive range of sizes from 12W to 44W and cup sizes A to O, as well as its diverse product line including bras, footwear, and various apparel items. In April 2023, Full Beauty Brands acquired Eloquii, enhancing its market presence in the U.S. plus-size women's market. Eloquii's offerings include high-quality, fashionable items such as blazers, belts, and wear-to-work basics, with a notable 95% hit rate for online orders in terms of sizing accuracy. The brand's commitment to body positivity and inclusivity has been a significant factor in its success. Eloquii's products are available both online and in-store, catering to the need for customers to touch and try on items before purchasing. For further insights into the plus-size clothing market, explore this industry analysis report.

ASOS Curve

ASOS Curve is a leading brand in the plus-size clothing market, known for its extensive range of fashionable and inclusive garments. The brand caters to sizes ranging from UK 14 to 30, and its products include tops, dresses, skirts, pants, and more. ASOS Curve has gained significant traction by embracing e-commerce, offering free shipping and returns, which enhances the shopping experience for its customers. As of 2022, ASOS reported 26.4 million active users, with a notable demographic of 66.05% female users. The brand's commitment to quality and style has made it a favorite among plus-size consumers.

Universal Standard

Universal Standard is a pioneering brand in the plus-size clothing market, offering sizes ranging from 00 to 40 and catering to a diverse consumer base. Since its founding in 2015, the brand has sold 2.5 million items of clothing and generated nearly $200 million in gross sales, with a customer repeat rate increasing from 70% in 2022 to 80% in 2024. Universal Standard's Fit Liberty program, which covers 400 styles, has been a significant factor in its success. The brand's commitment to inclusivity and body positivity has helped drive growth in the plus-size market, which is projected to continue expanding with a CAGR of 4.1% from 2024 to 2030. Universal Standard's approach to fashion ensures that all women, regardless of size, have access to stylish and high-quality clothing. For more information, visit their official website.

ModCloth

ModCloth is a pioneering brand in the plus-size clothing market, renowned for its inclusive and trendy offerings. In 2013, ModCloth expanded its plus-size assortment, leading to a significant increase in business, with plus-size items having a 25% higher order value than the average order. The brand has integrated larger sizes into its main collections, retiring the "Plus" category to promote inclusivity, as evidenced by their decision in 2015. According to their survey, 84% of women in sizes 16 and above would buy more clothing if more fashionable items were available in their size. ModCloth offers a wide range of plus-size clothing, including vintage-inspired styles in sizes 1X to 4X.

City Chic

City Chic Collective is a leading specialty retailer of plus-size women's clothing, offering over 8,000 styles through more than 15 brands globally. The company has seen significant growth, with its customer base increasing from 385,000 in FY19 to 1.4 million in FY22, and revenue rising from $150 million to $370 million in the same period. City Chic operates through various brands, including City Chic, Hips & Curves, and previously Evans and Navabi, catering to markets in Australia, New Zealand, Europe, the UK, and the US. The brand is known for its trendy and chic clothing, using materials like satin, chiffon, and cotton or linen blends. City Chic's expansion and acquisitions, such as the purchase of Evans and Navabi, have solidified its position in the plus-size apparel market. For more information on their extensive range, visit City Chic's plus-size clothing collection.

Good American

Good American is a pioneering fashion brand renowned for its commitment to size inclusivity, offering a wide range of apparel from sizes 00 to 32. Founded in 2016 by Khloe Kardashian and Emma Grede, the brand has been at the forefront of body positivity, introducing innovative solutions like the size 15 jeans to address the gap between straight and plus sizes. Good American's approach involves meticulous customer feedback analysis, as evidenced by their discovery that size 14 and 16 jeans had a 50% higher return rate, leading to the creation of the 'Good Curve' collection. The brand's inclusive ethos extends to its retail partnerships, requiring wholesale partners like Nordstrom and Saks Fifth Avenue to display all sizes together. Good American's annual open casting call for diverse models further amplifies its commitment to representation in the fashion industry. For more insights into their innovative strategies, you can explore the Good American company profile.

Forever 21 Plus

Forever 21, although widely recognized for its fast-fashion offerings, has faced significant criticism for its handling of plus-size clothing. Despite having a plus-size section, many customers have reported feeling marginalized and neglected, with stores often hiding or removing plus-size sections, and online orders sometimes including insensitive additions like diet bars. The brand's plus-size offerings are limited, and the in-store experience is often described as disappointing and shameful for plus-size shoppers. However, Forever 21 still maintains a significant customer base, with 24% of U.S. fashion store customers using the brand, though loyalty and satisfaction among plus-size customers remain low. The global plus-size clothing market, which includes brands like Forever 21, is projected to grow at a CAGR of 4.5% from 2024 to 2033, reaching a valuation of USD 480 billion by 2033.

Boohoo Plus

Boohoo is a leading brand in the plus-size clothing market, known for its inclusive approach and extensive size range, offering sizes up to 26. The brand has significantly increased its sales by embracing plus-size models and ensuring that a substantial portion of its inventory, such as 5.2% of its items, is labeled as plus-size, with 1,280 out of 8,240 items in the sale section available for plus-size body types. Boohoo's commitment to fashion for all body types has made it a favorite among plus-size consumers, particularly with its trendy and on-trend designs. By 2020, Boohoo had already made a mark in the plus-size market, and its continuous growth reflects its dedication to inclusivity. This approach has empowered customers to feel confident in wearing the clothes they love, regardless of their body shape. Explore the collection on their plus-size website.