Top Plus-Size Dress Brands: Unveiling Style and Comfort

Finding stylish and flattering plus-size dresses can sometimes be a challenge; however, many brands have embraced inclusivity and offer beautiful options for all shapes and sizes. Brands like Eloquii, Torrid, and ASOS Curve have carved out a niche by providing trendy and comfortable styles that cater specifically to plus-size individuals. Additionally, Universal Standard and Lane Bryant are renowned for their chic collections that prioritize both fit and fashion, ensuring that everyone can feel confident in their attire. To explore more top brands that excel in plus-size dress fashion, read below for a comprehensive list and details.


Illustration of plus size dresses

Best brands of plus size dresses in 2025

Torrid

Torrid is a leading brand in the plus-size women's clothing market, holding 50% of the total sales and 45% of online sales in the category as of May 2021. The brand outperformed competitors like Lane Bryant in year-over-year growth since June 2020 and maintained higher customer retention rates. Torrid's success is attributed to its omnichannel approach, with 70% of its sales coming from online purchases. Despite recent sales declines, Torrid expanded its footprint by opening 36 new stores in 2023 and improved its gross margin to 34.5% in Q4. The brand continues to be a strong player, targeting a younger demographic of women aged 25 to 40. For more insights, visit their official website.

Eloquii

Eloquii is a pioneering brand in the plus-size clothing market, offering fashion-forward styles in sizes 14-32, with a broad selection of categories including dresses, workwear, outerwear, and jeans. Known for its consistent monthly drops of new designs, Eloquii caters to both professional and weekend wardrobes, emphasizing fit and quality. The brand was acquired by Full Beauty Brands in April 2023, enhancing its presence in the U.S. plus-size women's market. Eloquii's trend-driven approach and affordable pricing have made it a favorite among plus-size consumers, contributing to the growing demand for inclusive fashion. With its focus on body positivity and stylish options, Eloquii is a key player in the global plus-size clothing market, which is projected to grow at a CAGR of 4.1% from 2024 to 2030.

Lane Bryant

Lane Bryant is a pioneering brand in the plus-size women's clothing market, having served this segment since the early 20th century. Founded by Lena Bryant, the brand began advertising apparel for "Misses-plus-sizes" in 1922, offering sizes 16-30. As of 2016, Lane Bryant held a 16% market share and reported three solid years of sales growth. The brand continues to stay competitive through influencer collaborations, expanded size ranges, and innovations in fit and fabric, including a recent expansion of its intimates line to a 50 band and cup-size K. For more information on plus-size fashion from Lane Bryant, visit their website.

ASOS Curve

ASOS Curve is renowned as one of the best producers for plus-size dresses, offering a wide range of stylish and comfortable options. As a key part of the ASOS portfolio, the brand has become a favorite among plus-size shoppers since its inception. Many customers praise the quality and fit of the garments, with examples such as a US size 24 customer finding that many ASOS Curve pieces fit well, despite minor issues with specific items. The brand's commitment to inclusivity and customer satisfaction is evident in their free shipping and free returns policy, which significantly attracts many customers. ASOS Curve sizes range from a UK 14 to a US 22 equivalent, catering to a diverse range of body types.

Universal Standard

Universal Standard is a pioneering brand in the plus-size clothing market, offering sizes ranging from 00 to 40 and catering to a diverse consumer base. Since its founding in 2015, the brand has sold 2.5 million items of clothing and generated nearly $200 million in gross sales, with a customer repeat rate increasing from 70% in 2022 to 80% in 2024. Universal Standard's Fit Liberty program, which covers over 400 styles, aims to enhance customer retention and sales through size inclusivity. The brand's commitment to body positivity and inclusivity aligns with the growing demand for fashionable plus-size clothing, a market projected to grow at a CAGR of 4.1% from 2024 to 2030. With over 1 million lifetime customers, Universal Standard is a leader in providing high-quality, inclusive fashion. For more details, visit their website at Universal Standard.

ModCloth

ModCloth has emerged as a leader in the plus-size fashion market, significantly expanding its plus-size vendors from 35 to 160 between 2013 and 2014 to cater to the growing demand. The brand conducted surveys revealing that over 65% of plus-size women feel ignored by the retail industry, and 84% would buy more clothing if trendy items were available in their sizes. ModCloth integrated all sizes into a single category, eliminating the "Plus" label to promote inclusivity. This move follows the observation that women of all sizes shop together and appreciate the same fashion styles. By offering sizes 16-30, ModCloth addresses the needs of a significant portion of the market, where 57% of U.S. women wear sizes 16 and above. You can explore more about their innovative approach and fashion offerings on their official website.

Nordstrom

Nordstrom stands out as a leader in the plus-size fashion market, offering an extensive range of plus-size dresses from over 680 styles, catering to a significant segment of the population where two-thirds of U.S. females consider themselves a special size, including plus sizes. The company has committed to inclusive sizing, with 40 brands offering extended sizes for the holidays and plans to expand to 60 brands in the spring. This initiative includes featuring all denim sizes together, rather than segregating them into separate departments. By 2015, the plus-size market accounted for 17% of the U.S. women's apparel market, with sales increasing by 5% to $19.8 billion in the 12 months ending February 2015. Nordstrom's approach to inclusivity reflects a broader industry trend towards more diverse and accessible fashion options.

City Chic

City Chic is a leading brand in the plus-size clothing market, particularly renowned for its extensive and fashionable range of plus-size dresses. The brand offers a diverse collection of midi, maxi, and mini dresses, catering to various occasions and personal styles. With a strong online presence, City Chic allows consumers to access a wide range of products, including dresses made from high-quality fabrics like chiffon, satin, and more. The brand's focus on inclusivity and body positivity aligns with the growing demand for diverse and stylish apparel, as approximately 67% of women in the U.S. wear a size 14 or larger. City Chic's commitment to fashion-forward designs and comfortable fits has made it a favorite among plus-size consumers.

Simply Be

Simply Be is a leading brand in the plus-size clothing market, known for its extensive range of stylish and comfortable plus-size dresses. The brand caters to a significant portion of the market, with the female segment dominating the plus-size clothing market share, accounting for around 50.1% in 2023. Simply Be's offerings include a variety of garments such as tops, dresses, skirts, and more, contributing to the casual plus-size clothing segment which held approximately 45.5% of the market share in 2023. The brand's success is driven by the growing awareness of body positivity and inclusivity, as well as the increasing demand for comfort and smart casual clothing among the plus-size millennial generation. With the global plus-size clothing market projected to grow at a CAGR of 4.1% to 5.7% from 2024 to 2030, Simply Be is well-positioned to continue its growth trajectory.

Madewell

Madewell, once a notable brand for plus-size apparel, has been scaling back its plus-size offerings. As of recent updates, Madewell has reduced its largest sizes, with only eight styles of size 28W pants available online, and other apparel limited to size 20W and 3X. This decision is part of a broader trend where retailers like Reformation and Old Navy have also reduced their plus-size lines, despite growing demand; for instance, sales for plus-size apparel grew by 18% in 2021, three times faster than the rest of the women's market.


Benjamin
Benjamin

Leave a Reply

Your email address will not be published.