Top Summer Shirt Brands: Beat the Heat in Style!

As the temperatures rise and the sun shines brighter, finding the perfect summer shirt becomes a top priority. This season, several brands have stood out for their exceptional designs, comfort, and breathability, ensuring you stay stylish and cool. Whether you're heading to the beach, a backyard barbecue, or a casual day in the city, the right shirt can make all the difference. Curious to discover which brands made the cut as the top choices for summer shirts? Read on to find out below.

Illustration of summer shirts

Best brands of summer shirts in 2025

Tommy Bahama

Tommy Bahama is renowned as one of the best producers of summer shirts, embodying the island lifestyle with its high-quality, casual, and fashionable apparel. Founded in 1993, the brand is celebrated for its colorful silk camp shirts, which have been a staple since its inception. The brand's summer-focused collections, such as the Nova Wave and Boracay lines, boast strong sell-through rates, with the Nova Wave line achieving a 230% sell-through rate and an average sales price of roughly $28. Tommy Bahama's use of premium materials like linen and Pima cotton further enhances its appeal. The brand's collaborations, such as the Disney collaboration, have also seen significant success with a 263% sell-through rate and an average sales price of around $62. Explore their summer collections and find Tommy Bahama clearance and sale options to elevate your summer wardrobe today.

Patagonia

Patagonia is renowned as one of the best producers of summer shirts, particularly for its commitment to sustainability and quality. With 57% brand awareness among outdoor fashion owners in the U.S., Patagonia is liked by 28% of these owners, and 19% actually own Patagonia products. The brand has been a pioneer in using recycled materials and organic cotton, with a significant milestone of moving to 100% organic cotton by 1996. Patagonia's summer collections, such as the Pataloha climbing shirts, combine Hawaiian-inspired designs with environmental responsibility, making them popular among outdoor enthusiasts. The brand's dedication to environmental causes, including donating 1% of sales to non-profit environmental firms, further enhances its appeal. Discover their summer collections.

J.Crew

J.Crew is renowned for its high-quality summer shirts, reflecting the brand's commitment to style, craftsmanship, and customer service. Since its catalog launch in 1983, J.Crew has expanded into a multi-channel specialty retailer with 164 retail and 45 factory stores as of 2006, and a strong online presence with over 64 million website visits in fiscal 2005. The brand's focus on using the finest fabrics from European mills and designer-level fabric houses ensures superior design and construction. In fiscal 2005, J.Crew saw a 13.4% growth in comparable store sales and an 18.5% increase in revenues to $953.2 million. J.Crew's summer collections, including their soft-knit shirts, are designed to meet the affluent and active lifestyles of their customers.

Ralph Lauren

Ralph Lauren is a renowned brand and a leading producer of summer shirts, particularly known for its iconic Polo shirts. The brand has seen significant growth, with a 6% revenue increase to $1.7 billion in the second quarter of fiscal 2025, driven by strong retail sales and performances in Europe and Asia. Ralph Lauren's Polo shirts are a staple in men's luxury casual and sportswear, offering high-quality materials and classic designs that have been a cornerstone of the brand since its launch in 1968. The company's market share in the apparel industry stands at around 4.51% as of Q3 2024, reflecting its strong presence in the market. With a focus on premium quality and a mix shift towards full-price businesses, Ralph Lauren continues to elevate its brand momentum.

Lululemon

Lululemon has solidified its position as a leading producer of summer shirts, driven by its strong market performance and innovative products. In the second quarter of 2023, Lululemon achieved an 11% sales growth in North America, with a notable 1.3 points gain in U.S. market share, according to Circana. The company's "Power of Three x2" growth plan is on track, aiming to double overall revenue, men's sales, and direct-to-consumer sales, and quadruple international net revenue by 2026. Lululemon's direct-to-consumer revenue increased by 15% in the second quarter, and the brand has seen a significant rise in male visitors, with the share of males in its trade area increasing from 36.5% in Q2 2019 to 41.9% in Q2 2023. For more insight into their innovative products and strategies, visit Lululemon's official website.

Uniqlo

Uniqlo has established itself as a leading producer of summer shirts, driven by its innovative fabric technologies and strategic market expansion. The brand's summer ranges, including T-shirts and Bra Tops made of ultra-stretch materials, have seen significant sales increases, with a 9.0% year-on-year rise in same-store sales in the third quarter of 2024. Uniqlo's international segments, particularly in North America, Europe, and Southeast Asia, have reported large revenue and profit gains, highlighting the brand's global appeal. The company's focus on quality, affordability, and functional performance, as seen in its AIRism and UV Cut fabrics, sets it apart from competitors. Uniqlo's ability to adjust product lines quickly in response to customer demand and seasonal changes further enhances its market position. For more details about their summer collection, visit the Uniqlo website.

Columbia

Columbia Sportswear is a leading producer of high-quality summer shirts, known for its authentic, high-value outdoor apparel. With a brand awareness of 88% among outdoor fashion owners in the United States, Columbia enjoys a strong market presence, where 53% of these owners already own Columbia products. The brand's loyalty is evident, as around 44% of outdoor fashion owners are likely to purchase Columbia again. In Q3 2024, Columbia reported an 8% increase in net sales, driven by strong international and solid U.S. market performance. This growth underscores the brand's commitment to innovation and customer satisfaction.

Brooks Brothers

Brooks Brothers, founded in 1818, is the oldest apparel brand in continuous operation in the United States and is renowned for its high-quality summer shirts. The company introduced the first lightweight summer suits made of cotton corduroy and seersucker in the early 1930s and pioneered the manufacture of wash-and-wear shirts in 1953. Brooks Brothers' summer shirts, such as the Aqua Tartan Regular Fit Cotton Poplin Friday Sport Shirt, are available at discounted prices, with some offerings at 50% off. The brand's commitment to quality and innovation has made it a staple in men's fashion. With a global presence in over 20 countries, Brooks Brothers continues to be a leader in the fashion industry. For more details, visit their official website.

Banana Republic

Banana Republic is renowned for its high-quality, versatile summer shirts, showcasing a commitment to innovation and sustainability. In 2022, the brand delivered its third consecutive quarter of growth, with Q2 sales increasing by 9% year-over-year to $539 million, highlighting its strong market presence. Banana Republic's summer shirts are crafted from breathable fabrics like cotton and linen-cotton blends, ensuring maximum comfort. The brand's focus on sustainable luxury is evident in its use of Responsible Wool Standard (RWS) and Good Cashmere Standard® (GCS) materials. With over 400 global stores, Banana Republic continues to be a premier destination for modern, classic styles.

Old Navy

Old Navy has emerged as a standout performer in the apparel industry, particularly for summer shirts, with its second quarter fiscal 2024 net sales rising by 8% to $2.1 billion and comparable sales increasing by 5%. This marks the fourth consecutive quarter of positive comparable sales for the brand, driven by its focus on operational rigor and improved merchandising strategies. Old Navy's success is also highlighted by its significant increase in discounting, with a 23.8% year-over-year rise in discounted items during the back-to-school shopping season. The brand's strong performance has contributed to Gap Inc.'s overall growth, with online sales for Old Navy and other Gap Inc. brands increasing by 7% year-over-year. As the second-largest individual apparel brand by retail sales in the U.S. in 2023, Old Navy continues to drive market share gains and is on track to achieve its goal of $10 billion in annual sales by the end of the decade.