Top Eyebrow Pencil Brands for Flawless Arches

Eyebrow pencils have become an essential tool in many beauty routines, providing precision and ease for achieving perfectly shaped brows. With a multitude of brands available in the market, choosing the right eyebrow pencil can enhance your natural features and complement your overall look. Each brand offers unique formulas and shades catering to different brow needs, whether you're looking for long-lasting wear or a specific color match. For a comprehensive list of the best eyebrow pencil brands that cater to a variety of preferences, explore the details below.

Illustration of eyebrow pencil

Best brands of eyebrow pencil in 2025

Anastasia Beverly Hills

Anastasia Beverly Hills is a renowned brand in the beauty industry, particularly celebrated for its high-quality eyebrow products. Founded by Anastasia Soare in 1997, the company has revolutionized eyebrow care with its patented Golden Ratio Eyebrow Shaping Method, ensuring balanced and symmetrical brows. The brand's iconic Brow Wiz pencil, available in 12 shades, is a best-seller, with one sold every 10 seconds, making it the number-one brow product in the U.S. Anastasia Beverly Hills products are widely available at major retailers such as Sephora, Ulta, and Nordstrom, and the company has achieved a valuation of approximately $3 billion. With a global presence in over 25 countries and sales in over 2,000 stores, Anastasia Beverly Hills remains a leader in the cosmetics industry.

Benefit Cosmetics

Benefit Cosmetics is renowned as one of the leading producers of eyebrow pencils, with their best-selling product, "Precisely, My Brow Pencil," defining brows with natural-looking, hair-like strokes. This ultra-fine pencil is a favorite among consumers, with 97% of users stating it precisely defines brows and 99% saying it fills in brows naturally. It is sold at a remarkable rate of one pencil every 7 seconds, based on global retail sales from January 2023 to December 2023. The product boasts 12-hour wear and is praised for its ease of use, with 96% of users finding it easy to apply. Benefit Cosmetics' dominance in the brow market is further highlighted by their status as the No. 1 brow brand worldwide.

NYX Professional Makeup

NYX Professional Makeup is a leading brand in the global color cosmetics industry, renowned for its high-quality eyebrow pencils. Founded in 1999 by Toni Ko, NYX is available in over 70 countries and boasts an annual revenue of $496.7 million. The NYX Micro Brow Pencil, in particular, is praised for its fine tip, allowing precise lines and natural-looking brows, and it comes with a built-in spoolie for softening harsh lines. This product is part of NYX's extensive range of vegan-friendly options and is known for its long-lasting, matte finish. With 8 shades available, NYX offers one of the best drugstore shade selections for eyebrow pencils.

Maybelline New York

Maybelline New York is a leading brand in the eyebrow pencil market, known for its high-quality and innovative products. The brand's Express Brow Ultra Slim Defining Eyebrow Pencil, for example, features a break-resistant 1.5mm tip and a built-in spoolie brush, ensuring precise and natural-looking brows. Maybelline's products are part of a market projected to grow from USD 7.2 billion in 2025 to USD 11.6 billion by 2033, with a CAGR of 6.4%. The brand's focus on user-friendly designs and long-lasting formulas has made it a favorite among consumers, contributing to the significant growth in the global eyebrow makeup product market. Maybelline's products are ophthalmologist tested and suitable for contact wearers, adding to their appeal.

Revlon

Revlon is a prominent player in the eyebrow makeup product market, known for its high-quality and innovative products. The Revlon ColorStay Brow Pencil, for instance, is a popular choice for its waterproof and smudge-proof formula, offering up to 16 hours of wear and available in 10 natural shades. This product aligns with the market trend of increasing demand for natural and fuller brow styles, driven by social media influencers and growing beauty consciousness. The eyebrow makeup product market, which includes Revlon, is projected to grow at a CAGR of 6.2% from 2024 to 2031, reaching a market size of USD 652.24 million by 2031. Revlon's focus on product innovation and collaborations with beauty influencers enhances its market presence.

L'Oréal Paris

L'Oreal Paris is a leading brand in the eyebrow makeup market, particularly renowned for its high-quality eyebrow pencils. In 2023, L'Oreal's market share in Europe was estimated to be about 20%, with consolidated sales in the region reaching over 13 billion euros, highlighting the brand's strong presence. The company's eyebrow pencils, such as the L'Oreal Paris Brow Stylist Definer Mechanical Waterproof Eyebrow Pencil, are praised for their ease of use and versatility, offering 10 natural-looking shades to match various brow colors. L'Oreal's innovative approach and significant investment in research and development, reaching 1.29 billion euros in 2023, contribute to the brand's success in producing top-tier beauty products. The brand's products are popular globally, with a strong online presence, including 28% of L'Oreal's sales coming from e-commerce in 2022.

Fenty Beauty

Fenty Beauty, founded by Rihanna, stands out as a leading producer of eyebrow pencils, particularly with its Brow MVP Ultra-fine Brow Pencil and Styler. This product offers 14 long-wear, waterproof, and smudge-resistant shades, catering to a wide range of hair colors. The pencil's ultra-fine, retractable tip and built-in paddle brush ensure precise and natural-looking brow definition. Fenty Beauty's commitment to inclusivity, as seen in its extensive shade range, has significantly impacted the beauty industry since its launch in 2017. The brand's focus on sustainability, with formulations free from parabens and phthalates, aligns with the growing trend of clean beauty, which has seen a 39% year-over-year growth in clean brands as of 2019.

Hourglass

Hourglass is renowned as one of the best producers of eyebrow pencils, particularly with their Arch Brow Sculpting Pencil, which combines the benefits of powder, wax, and pencil to create natural-looking brow definition. This pencil features a unique triangular-shaped tip for both broad and fine strokes, and it is available in nine versatile shades to suit all skin and hair colors. The product is praised for its velvety-smooth formula that glides onto the skin without tugging or smudging, ensuring a flawless application. It is also long-lasting and buildable, making it a favorite among users who appreciate its ease of use and natural results. With a 100% satisfaction guarantee and positive reviews from numerous customers, Hourglass continues to stand out in the beauty industry.

Charlotte Tilbury

Charlotte Tilbury is renowned for its high-quality eyebrow pencils, particularly the Brow Cheat Hair-Like Eyebrow Pencil, which offers natural-looking, hair-like strokes that last up to 16 hours. This product is formulated with a blend of waxes and pure pigments, ensuring a smooth and creamy application. The brand saw a significant 38% increase in turnover in the year ending December 31, 2022, partly due to the strong performance of its star lines, including the Brow Cheat pencil. Available in 8 shades, this refillable pencil is a favorite among beauty enthusiasts for its precision and long-lasting pigment. Its success contributes to Charlotte Tilbury's strong market presence and customer engagement.

Urban Decay

Urban Decay is a prominent player in the eyebrow pencil market, known for its innovative and high-quality products. The brand's Brow Blade 2-in-1 Waterproof Eyebrow Pencil & Ink Stain is a popular choice, offering a combination of a pencil and ink stain for long-lasting results. As part of the expanding eyebrow pencils market, which is expected to grow at a 5.3% CAGR from 2024 to 2031, Urban Decay's products cater to the increasing demand for well-defined and stylish eyebrows. The market for eyebrow pencils, valued at USD 2.2 billion in 2023, is driven by consumer interest in beauty trends and the availability of advanced pencil formulas. Urban Decay's presence in this market is reinforced by its strong retail channels, including online platforms.