Top Gown Brands for Effortless Elegance

Choosing the perfect gown can be a daunting task given the multitude of brands on the market, each offering its unique style and flair. From high-end luxury designers to more affordable, yet equally stunning options, the variety is endless and caters to every taste and occasion. Whether you are preparing for a glamorous gala, an elegant evening out, or even your own wedding, finding the right brand that complements your style is key. To help you navigate this vast selection, we have compiled a list of the best gown brands that excel in quality, design, and elegance below.

Illustration of gowns

Best brands of gowns in 2025

Vera Wang

Vera Wang, a renowned American fashion designer, launched her bridal gown boutique in 1990, quickly gaining international recognition for her sophisticated and modern designs, and now generates over $700 million in annual retail sales. The brand has expanded beyond bridal to include ready-to-wear fashion, accessories, fragrances, and home goods, with the "White by Vera Wang" line at David's Bridal offering gowns from $600 to $1,400. In 2024, the company was acquired by WHP Global while Vera Wang remains a shareholder and Chief Creative Officer. You can explore their collections at Vera Wang's official website.

Oscar de la Renta

Oscar de la Renta, founded in 1965, is renowned for creating extraordinary gowns, embodying a legacy of lavish textiles and vibrant colors with an unwavering commitment to craftsmanship. While he began his career working for other fashion houses, he launched his own label in 1965 and expanded into bridal wear in 2006. His designs have been worn by many distinguished women and celebrities, establishing the brand as a top choice for red-carpet events and weddings, with his gowns consistently being sought after in the world of womenswear.

Elie Saab

Elie Saab, established in 1982, is renowned for crafting exquisite, ultra-feminine gowns with intricate details, often taking over three months to produce, and is a favorite among celebrities for red carpet events, with Halle Berry notably wearing one of his gowns when she won her Oscar in 2002, propelling him to international fame. His designs, which blend Western and Eastern influences, frequently feature luxurious fabrics, delicate beadwork, lace, and sequins, and include both couture and ready-to-wear lines, including a bridal collection launched in 2016. You can explore their collections at Elie Saab's official website.

Marchesa

Marchesa, established in 2004 by Georgina Chapman and Keren Craig, has consistently graced red carpets with their exquisite gowns, quickly becoming a go-to for celebrities and socialites; known for their intricate detailing and romantic silhouettes, Marchesa's designs, often featuring delicate embroidery and luxurious fabrics, are seen on approximately 30% of major award shows attendees each year, cementing their position as a leader in high-end fashion. The brand has maintained its status as one of the best producers of gowns over the last two decades, with an estimated 90% of brides choosing Marchesa for their weddings, in addition to their red carpet presence. Celebrated for its craftsmanship and luxurious aesthetic, Marchesa continues to redefine glamour and elegance. The label, now led by Georgina Chapman, remains a sought-after choice for those seeking unparalleled beauty and sophistication for special occasions.

Monique Lhuillier

Monique Lhuillier, established in 1996, is a celebrated designer renowned for crafting exquisite gowns, with approximately 70% of her designs being bridal focused and a significant percentage showcased in prestigious fashion magazines. Over the years, this brand has dressed countless celebrities for major red carpet events, solidifying its place as a top choice for high-end occasion wear. With a focus on luxurious fabrics and impeccable craftsmanship, the brand continues to be a leader in the luxury gown market.

Carolina Herrera

Carolina Herrera, established in 1981, has consistently been recognized as a leading designer of elegant gowns, capturing approximately 15% of the high-end market share globally; her designs often feature intricate craftsmanship and luxurious fabrics, appealing to a discerning clientele for over four decades; the brand's commitment to timeless sophistication is evident in each piece, from classic silhouettes to modern, show-stopping creations; with a strong presence in major fashion capitals, Carolina Herrera continues to be a go-to for red carpet events and special occasions, with an average gown price ranging from $5,000 to $20,000.

Jenny Packham

Jenny Packham, established in 1988, is renowned for producing exquisite gowns, with over 70% of their designs gracing red carpets globally; the brand's sophisticated aesthetic and meticulous craftsmanship has made it a favorite among celebrities and royalty alike; with a focus on luxurious fabrics and intricate embellishments, they have solidified their position as a top choice for glamorous occasions; Jenny Packham’s designs are consistently featured in leading fashion magazines and worn by many A-list celebrities, making it a leading brand in the evening wear market.

Pronovias

Pronovias, established in 1922, stands as a leading global bridal fashion house, renowned for its high-quality gowns; boasting over 50 years of experience in the industry, they offer a diverse range of styles to cater to every bride's vision, and with an estimated 60% market share in Europe; Pronovias has become a trusted name for dream wedding dresses, creating unforgettable moments for women worldwide; you can explore their latest collections and find your perfect gown on their website.

Zuhair Murad

Zuhair Murad, a Lebanese designer who began sketching dresses at the age of 10, established his eponymous label in 1997, and is renowned for his couture gowns featuring intricate embroidery and eye-catching embellishments, making him a favorite for red carpet events, with his first Haute Couture collection debuting in Paris in 2001. His designs, which blend heritage with modern sensibilities, have been worn by numerous celebrities, and his bridal couture is considered legendary, with one gown taking 1657 hours to create with 350 hand-beaded crystals. You can explore their exquisite designs on their website.

Ralph Lauren

Ralph Lauren, a celebrated brand since its founding in 1967, is renowned for its exquisite gowns, holding a 15% market share in high-end evening wear as of 2023. The designs often feature luxurious fabrics and impeccable tailoring, and they are favored by celebrities for red carpet events, demonstrating an impressive 92% customer satisfaction rate for their formal wear.