Top Loungewear Brands for Ultimate Comfort and Style

In today's fast-paced world, comfort has become a non-negotiable aspect of fashion, making loungewear an essential addition to everyone’s wardrobe. As individuals seek solace in the comfort of their homes, brands are stepping up to deliver a perfect blend of style and coziness. From buttery-soft fabrics to trendy designs, the market offers a plethora of options to cater to different tastes and preferences. Curious to discover the finest brands that excel in crafting the ultimate loungewear experience? Read on to explore our curated list.

Illustration of loungewear

Best brands of loungewear in 2025

Lululemon

Lululemon is a leading producer of loungewear and athletic apparel, known for its high-quality products that cater to a healthy lifestyle. As of 2023, the company generated over $9.5 billion in global sales, with approximately 70% of its revenue coming from the United States. Lululemon's market share in the technical athletic wear market is estimated at 2.7%, with a significant presence in North America and expanding globally, including a growing presence in China with nearly 130 stores. The brand's e-commerce segment has also seen substantial growth, contributing over half of its net revenue since 2020. Despite recent challenges, Lululemon remains a strong competitor in the athleisure market. For more information, visit their official website.

Athleta

Athleta is a leading brand in the loungewear and athleisure market, known for its high-quality, comfortable, and innovative products. In 2021, Athleta expanded its product line to include sleepwear, focusing on comfort for recovery and supporting women's full lifestyles from active performance to rest. Despite the slowing activewear sales, Athleta is expected to reach $2 billion in revenue in 2023, following its $1.43 billion earnings the previous year. The brand holds a significant market share, with 21% among major athleisure companies in Q4 2020, though it faces competition from brands like Lululemon and Gymshark. Athleta's products are designed with advanced materials and features, such as temperature regulation and antibacterial properties, catering to the growing demand for comfort and versatility. For more information, visit Athleta's official website.

Skims

SKIMS is a leading brand in the loungewear market, renowned for its inclusive and comfortable products. Founded by Kim Kardashian and Jens Grede in 2019, SKIMS has rapidly grown, achieving $750 million in revenue in 2023, marking a 50% year-over-year increase from 2022. The brand offers a diverse range of sizes (XXS-5X) and an array of skin tone shades, catering to a broad customer base. SKIMS' direct-to-consumer model and celebrity influence have been pivotal to its success, demonstrated by a 50% repeat purchase rate, which indicates strong product satisfaction and brand loyalty. The company's valuation reached $4 billion in 2024, underscoring its significant impact in the apparel industry. For more details on their collections, visit their official website.

Eberjey

Eberjey is a leading brand in the loungewear and sleepwear industry, recognized for its luxurious, comfortable, and eco-friendly products. With an estimated annual revenue of $26.9 million and a 6% growth in employee count last year, Eberjey stands out for its high-quality fabrics and diverse product range, including lingerie, swimwear, and loungewear. The brand has received accolades such as "Best Swimwear" and "Best Lingerie Store" by Miami New Times. Eberjey operates a dynamic omnichannel business, achieving double-digit percentage growth in topline revenue while reducing advertising costs by nearly 25% in 2023. Its products are available in over 1,200 specialty stores worldwide and through its modern eCommerce storefront.

Vuori

Vuori is emerging as a leading producer in the loungewear and athleisure market, having gained 1% market share in the last 12 months and planning to open 100 stores by 2026. The brand has seen significant growth, with its shoppers increasing their spending at Vuori to 27.4% of their overall active and athleisure wallet, up from 21.6% last year. Vuori's innovative fabrics, such as the BlissBlend which can stretch 200% more than traditional Spandex, have been a key factor in its success. The brand has also expanded its product line to include outerwear, outdoor clothing, swimwear, and surf products, and it has received a $4 billion valuation following a $400 million funding round in 2021. Vuori's shopper base overlaps significantly with other major brands, with 52% of its shoppers also shopping at Lululemon and 30% at Nike. For more details on Vuori's strategy and success, visit Vuori's athleisure success.

Barefoot Dreams

Barefoot Dreams, founded in 1994 by Annette Cook, is a renowned brand for luxurious loungewear, apparel, and home goods, known for its soft and soothing products. The company has achieved significant success, including a 64% increase in conversion rate and a doubling of sales following a headless commerce PWA launch. Barefoot Dreams' products are featured in 5-star resorts, spas, and major department stores, and have been named one of Oprah's Favorite Things. The brand offers a wide range of items, from children's apparel to adult loungewear, all characterized by their elegant and calming designs. With over 25 years of excellence, Barefoot Dreams continues to be a premier choice for cozy and luxurious living. Explore their collection on their official website.

Free People

Free People is a prominent brand in the loungewear market, known for its stylish and comfortable clothing. The brand caters to the growing demand for high-quality loungewear, particularly among the female segment, which is a significant driver of market growth. With the loungewear market projected to reach USD 11,446.72 million by 2030 at a CAGR of 9.60%, brands like Free People are poised to benefit from this trend. Free People's focus on sustainability and ethical practices, as well as product customization and personalization, aligns with key market opportunities. The brand's presence in major distribution channels, including store-based and non-store-based segments, further enhances its market reach. For more information, visit their official website.

Everlane

Everlane is a pioneering fashion brand renowned for its commitment to radical transparency and sustainable production methods, making it a standout producer of loungewear. Founded in 2010, Everlane has disrupted the traditional fashion industry by cutting out middlemen and selling directly to consumers, resulting in significant cost savings and increased transparency. The company has seen substantial growth, with sales increasing by nearly 200% between 2013 and 2015, and it generates roughly 80% of its revenue online. Everlane's focus on using environmentally and socially responsible materials, such as organic cotton and recycled cashmere, has helped maintain high gross margins of 70%. Targeting millennial consumers, Everlane has built a loyal customer base with its affordable and high-quality basics. For more details about their products, visit their official website.

Aritzia

Aritzia has emerged as a leading brand in the loungewear and fashion industry, particularly notable for its "everyday luxury" approach that resonates with Gen Z consumers. The brand has seen significant growth, with U.S. sales surging by 78% to $1 billion over the past year, and ecommerce revenue increasing by over 50% in the fourth quarter of 2023. Aritzia's strong digital presence is highlighted by a 3.75x increase in Google search trends since 2019 and an impressive social media engagement rate of 0.42%. The company's focus on in-house brands, which account for 97% of its total revenues, has been a key factor in its success. With plans to open 8-10 new boutiques annually, Aritzia continues to expand its market share. For more information, visit their official website.

Reformation

Reformation, a pioneering direct-to-consumer sustainable fashion brand, has established itself as a leader in the loungewear market by adhering to its mission of producing high-quality, environmentally friendly clothing. Since its launch in 2009, Reformation has consistently demonstrated profitability, reaching $350 million in revenue by 2023. The brand's commitment to sustainability is evident in its use of materials like eucalyptus and organic cotton, even though this sometimes means missing out on immediate market opportunities to wait for more sustainable options. Reformation's strategy includes expanding into new categories and international markets, with 20% of its revenue generated outside the US. The brand's strong focus on both sustainability and profitability has allowed it to weather market challenges, including the COVID-19 pandemic. For more insights on how Reformation sticks to its mission and stays ahead of the pack.