Top Brands for Effortlessly Stylish Loose Fit Jeans

Loose fit jeans have become a staple in contemporary wardrobes, offering both style and comfort for those who wish to embrace a relaxed aesthetic. With numerous brands catering to this fashion-forward choice, it can be overwhelming to determine which ones stand out in terms of quality and design. From established fashion houses to innovative newcomers, each brand brings something unique to the table, ensuring that there is a perfect pair for every individual taste. Curious to explore which brands make the cut for the best loose fit jeans? Discover our curated list below.

Illustration of loose fit jeans

Best brands of loose fit jeans in 2025

Levi's

Levi's has solidified its position as a leading producer of loose fit jeans, with a significant shift in consumer preferences driving a 21% increase in sales of loose fits in the second quarter of 2024. The company's direct-to-consumer (DTC) sales have seen robust growth, with nearly half of the sales now coming directly through Levi's online marketplace and brick-and-mortar stores. This strategy has led to an 8% increase in DTC net revenue and a 7% rise in wholesale revenues. Levi's is also launching new women's baggy fit and men's relaxed fit lines to cater to the growing demand for comfort and relaxed silhouettes. The brand's strong performance is reflected in its Q2 net revenues, which rose 7.8% year over year to $1.4 billion. For more details on Levi's strategic focus, visit their DTC sales strategy and denim trends.

Wrangler

Wrangler is renowned as one of the top producers of loose fit jeans, catering to a wide audience with its comfortable and durable designs. In the global denim jeans market, which was valued at USD 86.66 billion in 2024, Wrangler stands out for its innovative approaches and consistent market presence. The brand benefits from the growing demand for casual wear, particularly among young people, and the rising acceptance of loose fit jeans in the men's wear market. With the Asia Pacific region expected to grow at a CAGR of 7.0% from 2025 to 2030, Wrangler is well-positioned to capitalize on this trend. The brand's collaborations with influencers and sports personalities further enhance its market appeal.

Lee

Lee is one of the leading brands in the denim industry, particularly renowned for its loose fit jeans that cater to a wide range of consumers. The brand offers various styles, including the popular men's Lee straight-leg jeans and women's Lee Classic Fit Slimming Straight-Leg Jeans, which are favored for their comfort and versatility. In 2023, Lee launched the re-imagined women's Lee Rider Jeans, highlighting the brand's commitment to innovation and customer preferences. The women's segment, which is a significant customer base for Lee, has seen rapid growth driven by increasing demand from working-class women. With a wide variety of finishes such as distressed, faded, and whiskered, Lee jeans appeal to a broad audience. For more details on their offerings, you can explore Lee's jeans selection on their retail partner's website.

Carhartt

Carhartt is renowned as one of the best producers of loose fit jeans, known for its durable and practical workwear. Founded in 1889, Carhartt has a long history of providing high-quality, heavy-duty clothing, including loose fit jeans that are popular among construction workers, farmers, and outdoors enthusiasts. The brand's Original Fit and newer Relaxed Fit lines cater to different preferences, with the Relaxed Fit offering a more regular shape while still allowing room for movement. Carhartt's commitment to durability is evident in its use of heavy-duty materials and construction methods, such as triple-stitched seams and reinforcing rivets. As of recent data, Carhartt generated $156,328 in revenue on Poshmark in a single month, highlighting its strong market presence. For more insights on Carhartt's performance, visit Carhartt's market revenue on Poshmark.

American Eagle

American Eagle Outfitters is a leading brand in the denim market, particularly renowned for its loose fit jeans that cater to the preferences of the 15-25 year old demographic. The brand held the number one back-to-school denim market share among specialty stores in 2007, highlighting its strong presence in the youth market. American Eagle's denim offerings are popular for their comfort, fit, and trendy designs, such as the Stovepipe and Barrel styles. The brand's focus on self-expression and connection resonates with consumers, contributing to its significant market share. With a growing demand for casual wear and sustainable fashion, American Eagle continues to innovate and meet consumer needs.

Dickies

Dickies is renowned as one of the best producers of loose fit jeans, offering high-quality, durable, and reasonably priced men's clothing and workwear since 1922. Known for their iconic 874 work pant, Dickies provide a loose-ish cut with a high mid-rise and unique features like tunnel belt loops and a slide waist closure. These pants, made from a 65/35 poly/cotton twill, are wrinkle and stain resistant, although not particularly breathable. Dickies have a significant presence in the skate and hip-hop communities, with cultural endorsements from figures like Johnny Knoxville and rappers since the days of NWA. Their affordability, with prices as low as $19.97 for the 874 work pant, makes them a popular choice. For more details, visit their official Dickies website.

Uniqlo

Uniqlo is renowned as one of the top producers of loose fit jeans, known for its commitment to quality, affordability, and innovative fabric technologies. The brand's relaxed fit jeans, such as those in the UNIQLO U collection, feature pre-washed and garment-dyed cotton twill fabric, and incorporate BLUE CYCLE JEANS technology, which can save up to 99% of water in the finishing process compared to previous models. With over 2,250 stores in 25 countries as of 2019, Uniqlo has established itself as a major player in the global fast fashion market. Its approach to producing wardrobe essentials rather than chasing fast-fashion trends has helped the brand grow significantly. Uniqlo's focus on in-house design, manufacturing, and distribution enables it to meet customer needs efficiently and maintain competitive pricing. Discover more about their loose fit jeans collection.

Madewell

Madewell is renowned for its high-quality, fashion-forward denim, particularly its loose fit jeans, which have gained significant popularity among millennials. The brand's fall denim collection, launched on August 8, 2024, includes trendy styles such as the Low-Slung Baggy and the Darted Barrel Leg Jean, which was the best-selling denim style in the five weeks following its launch, driving over 30% of sales in the category. Madewell's focus on helping shoppers understand new leg shapes and styling options has made it a go-to brand for those seeking comfortable and stylish denim. The brand's commitment to quality and fit is evident in its updated OG skinny jean and Rail Straight styles, which offer a comfortable, held-in fit. By leveraging digital campaigns and influencer partnerships, Madewell continues to position itself as a leader in the denim market. For more on their latest denim collection, visit their women's denim shop.

Everlane

Everlane is renowned for producing some of the best loose fit jeans, offering a range of styles that cater to various preferences. The brand's '90s Cheeky Jean, for instance, features a high-rise with a relaxed straight leg, made from 100% organic cotton, and is praised for its comfort and classic 90's denim feel. These jeans, such as the Way High Curve Jean, are designed to be figure-hugging yet comfortable, with a rise of 11.25 inches and a leg opening of 17.5 inches in size 28. Everlane's denim is often described as thick and soft, with some styles incorporating a 98% cotton and 2% elastane blend for a stiffer yet comfortable fit. Since 2020, many customers have appreciated the brand's ability to mold the denim to their body over time, especially with their raw denim options. For more details on their latest denim collection, visit their denim sale page.

Gap

Gap Inc. has reestablished itself as a strong player in the apparel market, particularly with its loose fit jeans, which have gained significant attention from consumers of all generations. In the second quarter of 2024, Gap Inc.'s net sales rose 4.8% year over year, with Gap brand net sales increasing by 1% and comps up 3%. The brand's recent campaign featuring singer-dancer Troye Sivan has resonated well with both loyal and new customers. With a gross margin expansion of 500 basis points to 42.6%, Gap Inc. is demonstrating a robust turnaround, especially evident in its denim offerings. This resurgence is part of the company's broader strategy to refine and elevate its brand proposition.