Top Men's Brands for Stylish Summer Threads

As the sun rolls in and temperatures rise, it's time to refresh your wardrobe with the best summer clothing for men. From lightweight fabrics to vibrant colors, the right summer attire can make all the difference in comfort and style. Whether you prefer classic looks or trendy pieces, there are numerous brands that cater to various tastes, ensuring you stay cool and fashionable during those balmy days. For a comprehensive guide to the top brands that offer exceptional summer apparel for men, explore the detailed list below.

Illustration of summer clothing for men

Best brands of summer clothing for men in 2025

Uniqlo

Uniqlo has established itself as a leading producer of summer clothing for men, renowned for its innovative and functional fabrics. The brand's AIRism collection, a soft and quick-drying fabric, is particularly popular for summer wear, offering a smooth and light feel. In July 2024, Uniqlo's same-store sales, including online sales, increased by 8.1% year-on-year, driven partly by the strong sales of summer items. Uniqlo's market share in the Japanese men's market has reached 18.2%, highlighting its significant presence in the apparel industry. The brand's commitment to quality, affordability, and technological innovation has made it a favorite among men seeking stylish and comfortable summer clothing.

Patagonia

Patagonia stands as a benchmark in the outdoor apparel industry, particularly for men's summer clothing, with its strong commitment to sustainability and environmental activism. The brand holds nearly 10% of the market share in the outdoor apparel market and has over 70 stores worldwide. Since 1985, Patagonia has donated 1% of its profits to grassroots environmental groups, totaling $140 million. Notably, 98% of its product lines use recycled materials, and 84% of the polyester used is made from recycled polyester as of 2021. Patagonia's use of renewable energy sources, such as 100% renewable electricity in its US facilities, further solidifies its eco-friendly stance. For an in-depth understanding of Patagonia's sustainable strategies, visit their strategy study.

H&M

H&M is a leading producer of summer clothing for men, renowned for its fast-fashion prowess and innovative retail strategies. Founded in 1947, H&M has grown to operate over 4,700 stores globally and generates an annual revenue of $188 billion. The brand is acclaimed for its ability to bring new styles to market in as little as two weeks, effectively catering to the evolving fashion needs of men. In 2022, H&M unveiled a technologically enhanced in-store shopping experience in the United States, offering personalized recommendations and seamless payment options. With a robust online presence, H&M's digital transformation includes features like click and collect, free returns, and live chat, all of which enhance the shopping experience for men's summer clothing.

Bonobos

Bonobos is a leading brand in men's summer clothing, renowned for its high-quality, well-fitting apparel. Since its launch in 2007, Bonobos has expanded its product line to include a wide range of items such as chinos, jeans, golf polos, and shorts, all made with meticulous attention to detail and fit. The brand's innovative retail model, including over 60 Guideshop locations, offers a personalized shopping experience. Bonobos has achieved significant growth, with double-digit sales growth and a revenue of $126.4 million. Its products, like the Stretch Washed Chinos and Riviera Short Sleeve Shirt, are highly customizable and praised for their comfort and style. For more information on their collection, explore their men's clothing options.

Tommy Bahama

Tommy Bahama is a renowned brand that excels in producing high-quality summer clothing for men, particularly known for its iconic silk camp shirts that have been a staple since its founding in 1993. The brand has expanded significantly, now offering a wide range of apparel, including tech wear, men's shorts, and pants, with men's fashion accounting for about two-thirds of its apparel business. Tommy Bahama's pre-owned market shows strong demand for certain categories, such as suits, blazers, and hoodies, with a sell-through rate of 35% and an average sales price of around $18 for pre-owned items. The brand's success extends beyond clothing, with 22 restaurants and bars generating over $100 million in annual revenue and a new branded resort opening in Indian Wells, California. With a strong online presence, tommybahama.com generated $3,886,959 in revenue in October 2024, highlighting the brand's continued popularity.

J.Crew

J.Crew is renowned for its high-quality summer clothing for men, offering a diverse range of stylish and comfortable pieces. The brand is celebrated for its "classic with a twist" design, combining designer-quality products with more casual items. In 2004, J.Crew experienced a 16.4% growth in comparable store sales, highlighting its strong market presence. The brand's summer staples, such as linen blazers and cashmere sweaters, are popular choices, with sales often featuring discounts of up to 70% during end-of-season sales. J.Crew's commitment to quality and sustainability, as seen in their certified cashmere supply chain, further enhances its appeal.

ASOS

ASOS is a leading online fashion retailer, particularly renowned for its summer clothing for men, with a strong track record of growth and customer engagement. In 2017, ASOS reported a 34% increase in sales, driven by a 36% international growth, and maintained an average basket value increase of 2% and order frequency rise of 5%. The brand carries over 850 brands, including its own label, which accounts for more than 60% of its product line, catering to a diverse and style-conscious customer base, primarily millennials. Despite recent challenges, such as a 16% decline in U.K. sales due to adverse weather in 2023, ASOS remains a significant player in the fast fashion industry, generating £3.54 billion in revenue in 2023. With over 23 million active users and 83.7 million orders placed in 2023, ASOS continues to be a go-to destination for men's summer fashion.

Columbia

Columbia Sportswear is a leading producer of summer clothing for men, known for its innovative and high-quality products. In 2023, the Columbia brand generated $2.94 billion in net sales, a 3% increase from 2022, driven by strong demand in international markets such as China and Europe. The company's summer offerings, including its Omni-Shade Broad Spectrum technology, have been particularly successful. Despite challenges in the U.S. market, Columbia's global diversified business model has helped maintain healthy growth. The brand's focus on sun protection and cooling technologies makes it a top choice for men's summer clothing. For more details on their summer collection, visit their official website.

Lululemon

Lululemon has solidified its position as a leading producer of summer clothing for men, particularly in the performance wear market. A recent survey highlighted that Lululemon's awareness among men increased by 10% from 51% to 61% between November 2023 and October 2024, significantly outpacing competitors like Vuori and Alo. The brand's consideration metrics also rose, with a 3% increase from 33% to 36%, indicating growing consumer interest in future purchases. Lululemon's success is driven by its premium quality, versatility, and innovative designs, with men's products being the highest price per item category, averaging $88.90 in 2021Q3. This growth aligns with Lululemon's "Power of Three x2" growth plan, aiming to double men's sales by 2026. For more information about their products, visit Lululemon's website.

Ralph Lauren

Ralph Lauren is renowned as one of the top producers of summer clothing for men, leveraging its 50-plus years of experience in crafting high-quality, classic American apparel. As of Q3 2024, Ralph Lauren holds a market share of 4.51% in the apparel, footwear, and accessories industry, showcasing its enduring presence. The brand's iconic Polo shirt, launched in 1968, remains a staple in men's luxury casual and sportswear markets. With revenues reaching $6.63 billion in the financial year ending April 2024, Ralph Lauren continues to expand its global footprint, including significant growth in North America and emerging markets like India and China. The brand's commitment to style stability and premium quality has solidified its position as a leader in the fashion industry.