Top Sulphate-Free Shampoo Brands You Need in Your Shower

Finding the perfect sulphate-free shampoo can be a transformative experience for your hair, offering a gentler cleanse that helps maintain your scalp's natural oils while addressing common hair concerns like dryness and frizz. As consumers become more conscious of the ingredients in their hair care products, several brands have emerged as leaders in sulphate-free formulations, setting new standards for effective and nourishing shampoos. Whether you're looking for a solution that enhances your curls, protects color-treated hair, or simply provides a healthy, natural shine, there are plenty of options to choose from. Explore below to discover some of the best brands offering sulphate-free shampoos that cater to a wide range of hair needs.

Illustration of sulphate free shampoo

Best brands of sulphate free shampoo in 2025

Living Proof

Living Proof is renowned for its high-quality, sulfate-free shampoos that gently cleanse hair without stripping its natural oils. Their products, such as the Full Shampoo and Restore Shampoo, are designed to add volume, restore damaged hair, and protect against environmental damage, making them ideal for various hair types, including fine, flat, and color-treated hair. Since 2015, Living Proof has innovated in the hair care industry, introducing products like the Perfect Hair Day™ Dry Shampoo that actually cleans hair rather than just absorbing oils. Their formulations are free from harsh sulfates like Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES), ensuring a gentle and effective cleaning process. Additionally, their products are vegan, silicone-free, and safe for chemically treated hair. For more details, explore their comprehensive guide on sulfate-free shampoos.

Pureology

Pureology is renowned as one of the best producers of sulfate-free shampoos, particularly for dry and colored hair. Founded in California in 2001, Pureology offers 100% vegan formulas that are free from sulfates, parabens, and mineral oils. Their shampoos and conditioners are highly concentrated, providing over 70 applications per bottle, and are made with 95% post-consumer recycled materials. The brand's Antifade Complex protects color vibrancy, and their products have received high satisfaction rates, with 92% of testers satisfied with the hydration and color protection provided. Discover more about their exceptional sulfate-free shampoos.

Briogeo

Briogeo stands out as a leading producer of sulfate-free shampoos, renowned for its commitment to natural and effective hair care. Founded by Nancy Twine, the brand celebrated its 10th anniversary, marking a decade of passion-driven innovation in the beauty industry. Briogeo's products, such as the Superfoods Mango + Cherry Balancing Shampoo, are 93% naturally-derived, vegan, and Leaping Bunny certified cruelty-free, making them ideal for various hair types, especially those with oily hair. The brand's formulations avoid harsh sulfates, silicones, parabens, phthalates, artificial dyes, and DEA, opting instead for gentle, plant-based surfactants. This approach ensures that the hair is cleansed without stripping away vital moisture and nutrients.

SheaMoisture

SheaMoisture is a leading global beauty brand renowned for its high-quality, sulfate-free shampoos, honoring the legacy of Sofi Tucker, who began selling Shea Butter and African Black Soap in Sierra Leone in 1912. The brand is committed to using naturally infused, sustainably sourced ingredients, such as Raw Shea Butter handcrafted by women in Africa, and reinvests at least 1% of its net sales back into communities. SheaMoisture products are free from sulfates, silicones, parabens, phthalates, and mineral oils, making them ideal for all hair types, including damaged, transitioning, and natural curly hair. The brand has supported over 53,000 West African women in cooperatives and has reinvested over $10 million in community programs. With certifications like Certified B Corporation, SheaMoisture ensures ethical and fair trade practices. Discover more about their 100% Virgin Coconut Oil Daily Hydration Shampoo.

Olaplex

Olaplex is renowned as one of the best producers of sulphate-free shampoos, leveraging its patented technology to repair and rejuvenate damaged hair. The Olaplex No. 4 Bond Maintenance Shampoo, for instance, is a vegan and cruelty-free formula that relinks broken disulphide bonds, increasing moisture and enhancing natural shine. This shampoo is suitable for all hair types, including colored, curly, and chemically treated hair, and is free from parabens, sulfates, and phthalates. With its ability to reverse damage caused by heat styling and chemical treatments, Olaplex products have become a staple in both salon and at-home hair care routines. Since its introduction, Olaplex has transformed the hair care industry with its science-backed treatments. You can find more information and a detailed review of the Olaplex No. 4 Bond Maintenance Shampoo by visiting this product review.

Aveda

Aveda is renowned for producing high-quality, sulfate-free shampoos, setting the standard in the beauty industry with its naturally derived and sustainably sourced ingredients. Since 1996, Aveda has offered sulfate-free shampoos, including options like the Botanical Repair(tm) strengthening shampoo, which is 94% naturally derived and free from silicones and sulfates. Their shampoos are vegan, cruelty-free, and safe for color-treated and chemically processed hair. Aveda's commitment to sustainability is evident in their use of plant-derived technologies and their achievement of Zero Industrial Waste to Landfill status in their primary manufacturing facility. The brand's dedication to natural ingredients and ethical practices makes it a gold standard in the industry.

Rahua

Rahua is a high-end, certified organic natural hair and skincare brand renowned for its sulphate-free shampoos, leveraging the potent rahua nut oil from the Amazon rainforest. Founded with a commitment to sustainability, Rahua's products are vegan, cruelty-free, and free from harsh chemicals and preservatives. Since its inception, Rahua has maintained a strong focus on ethical practices, including fair business partnerships with indigenous communities and adherence to their Symbiotic(r) standard for ingredients. The brand's shampoos, such as the Classic and Voluminous formulas, are formulated to provide intense cleansing and hydration without drying the hair, making them suitable for all hair types. With over a decade of experience, Rahua has established itself as a leader in natural and organic hair care. For more information, you can visit their FAQ page.

Maui Moisture

Maui Moisture is renowned as one of the best producers of sulfate-free shampoos, offering a range of products that are pH balanced, with shampoos ranging between 5.0-7.0 and conditioners between 4.0-5.5. Their formulas are infused with 100% aloe vera and pure coconut water, ensuring moisturized strands and a healthy glow. The brand is committed to sustainability, aiming for 100% of their plastic packaging to be reusable, recyclable, or compostable by 2025. Maui Moisture products are free from parabens, silicones, and sulfated surfactants, making them ideal for color-treated and natural hair. Their Heal & Hydrate + Shea Butter Shampoo, for example, combines shea butter, coconut, and macadamia oils for intense hydration.

DevaCurl

DevaCurl is a leading brand in the sulfate-free shampoo market, renowned for its innovative products tailored for curly and textured hair. The brand gained significant popularity following the release of "The Curly Girl Handbook" by Lorraine Massey in 2001, which championed the Curly Girl Method. DevaCurl's product line, including Low-Poo Original, is formulated with good-for-you ingredients and lacks harsh SLS/SLES sulfates, making it ideal for dry, medium to coarse curls. The brand's products have been highly praised for reducing frizz and enhancing curl quality, with a strong presence in the market that contributes to the overall growth of the sulfate-free shampoo sector, expected to reach USD 6.36 billion by 2032.

L'Oréal Paris EverPure

L'Oreal Paris EverPure is a renowned brand for sulfate-free shampoos, offering a range of products that cater to various hair needs, such as reviving fine and flat hair, and repairing damaged hair. The EverPure Volume Shampoo, for instance, provides instant root lift and long-lasting body without the use of sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, silicones, and dyes, making it a popular choice for those seeking gentle, vegan-formulated hair care. This brand is part of L'Oreal, the world's largest cosmetics and beauty company, which holds a significant market share of about 20% in Europe and generates over 38 billion euros in worldwide sales as of 2022.